{"id":235,"date":"2009-12-09T19:37:02","date_gmt":"2009-12-09T22:37:02","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=235"},"modified":"2009-12-09T21:50:04","modified_gmt":"2009-12-10T00:50:04","slug":"posibles-temas-para-la-charla-seo-del-2712","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/en\/digital-marketing\/possible-topics-for-seo-talk-of-2712\/","title":{"rendered":"Possible topics for the SEO Talk on 12\/27"},"content":{"rendered":"<p>I was thinking about the topics I could talk about in the end of the year talk that we are organizing with <a href=\"http:\/\/www.twitter.com\/chicaseo\">@chicaseo<\/a> for December 27 thanks to the good response of the talk he organized <a href=\"http:\/\/www.twitter.com\/fabianfigueredo\">@fabianfigueredo<\/a> together with her in which I had the opportunity to participate.<\/p>\n<p>These are the two topics that I propose on my part:<\/p>\n<p><strong>1- Search Engines:<\/strong> This topic would be more oriented to beginners or people who feel curious about the subject, in it I will explain a little history of search engines, their basic operation and also the operation of search engines. <em>crawlers<\/em>.<\/p>\n<p>- A brief history of search engines<\/p>\n<p>- What is a search engine?<\/p>\n<p>- Crawlers<\/p>\n<p>- Basic optimization tips<\/p>\n<p><strong>2- Long Tail Theory:<\/strong> The content of this topic may be intermediate, I am going to explain what the original long-tail theory of electronic commerce consists of and then how this same theory can be applied to searches carried out by users on the internet.<\/p>\n<p>- Where does it come from<\/p>\n<p>- Pareto Principle and Zipf&#039;s Law<\/p>\n<p>- Broad Head vs. Long tail<\/p>\n<p>- Characteristics of long tail keywords<\/p>\n<p>- Useful tools to discover long tail keywords<\/p>\n<p>- Conclution<\/p>\n<p>I would like you to give me your opinion or suggest other topics, either for me or if you yourself want to talk about something in the chat, as long as it is related to everything that is the Internet there is no problem if it gets a little out of the way SEO theme.<\/p>\n<p>Greetings and do not forget to register <a href=\"http:\/\/eventioz.com\/events\/charla-de-seo-gratis\">HERE<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Estuve pensando en los temas sobre los que pod\u00eda hablar en la charla de fin de a\u00f1o que estamos organizando con @chicaseo para el 27 de diciembre gracias a la buena respuesta de la charla que organiz\u00f3 @fabianfigueredo junto con ella en la que tuve oportunidad de participar. Estos son los dos temas que propongo&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[23,10,9],"class_list":["post-235","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-charla-seo-gratis","tag-marketing-online","tag-seo"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Posibles temas para la Charla SEO del 27\/12 - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Posibles temas a tratar en la Charla SEO gratis de fin de a\u00f1o el 27 de diciembre por Guillermo Pareja\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/en\/le-marketing-numerique\/sujets-possibles-pour-parler-de-seo-2712\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Posibles temas para la Charla SEO del 27\/12 - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Posibles temas a tratar en la Charla SEO gratis de fin de a\u00f1o el 27 de diciembre por Guillermo Pareja\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/en\/le-marketing-numerique\/sujets-possibles-pour-parler-de-seo-2712\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2009-12-09T22:37:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2009-12-10T00:50:04+00:00\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/sujets-possibles-pour-parler-de-seo-2712\/\",\"url\":\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/sujets-possibles-pour-parler-de-seo-2712\/\",\"name\":\"Posibles temas para la Charla SEO del 27\/12 - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"datePublished\":\"2009-12-09T22:37:02+00:00\",\"dateModified\":\"2009-12-10T00:50:04+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"description\":\"Posibles temas a tratar en la Charla SEO gratis de fin de a\u00f1o el 27 de diciembre por Guillermo Pareja\",\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/sujets-possibles-pour-parler-de-seo-2712\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/sujets-possibles-pour-parler-de-seo-2712\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/sujets-possibles-pour-parler-de-seo-2712\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Posibles temas para la Charla SEO del 27\/12\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.\",\"sameAs\":[\"http:\/\/guillermopareja.com\"],\"url\":\"https:\/\/guillermopareja.com\/en\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Posibles temas para la Charla SEO del 27\/12 - Marketing y Anal\u00edtica Digital","description":"Posibles temas a tratar en la Charla SEO gratis de fin de a\u00f1o el 27 de diciembre por Guillermo Pareja","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/guillermopareja.com\/en\/le-marketing-numerique\/sujets-possibles-pour-parler-de-seo-2712\/","og_locale":"en_US","og_type":"article","og_title":"Posibles temas para la Charla SEO del 27\/12 - Marketing y Anal\u00edtica Digital","og_description":"Posibles temas a tratar en la Charla SEO gratis de fin de a\u00f1o el 27 de diciembre por Guillermo Pareja","og_url":"https:\/\/guillermopareja.com\/en\/le-marketing-numerique\/sujets-possibles-pour-parler-de-seo-2712\/","og_site_name":"Marketing y Anal\u00edtica Digital","article_publisher":"https:\/\/www.facebook.com\/consultorgoogleadwords\/","article_published_time":"2009-12-09T22:37:02+00:00","article_modified_time":"2009-12-10T00:50:04+00:00","author":"Guillermo Pareja","twitter_card":"summary_large_image","twitter_creator":"@guillepareja","twitter_site":"@guillepareja","twitter_misc":{"Written by":"Guillermo Pareja","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/sujets-possibles-pour-parler-de-seo-2712\/","url":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/sujets-possibles-pour-parler-de-seo-2712\/","name":"Posibles temas para la Charla SEO del 27\/12 - Marketing y Anal\u00edtica Digital","isPartOf":{"@id":"https:\/\/guillermopareja.com\/de\/#website"},"datePublished":"2009-12-09T22:37:02+00:00","dateModified":"2009-12-10T00:50:04+00:00","author":{"@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88"},"description":"Posibles temas a tratar en la Charla SEO gratis de fin de a\u00f1o el 27 de diciembre por Guillermo Pareja","breadcrumb":{"@id":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/sujets-possibles-pour-parler-de-seo-2712\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/sujets-possibles-pour-parler-de-seo-2712\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/sujets-possibles-pour-parler-de-seo-2712\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/guillermopareja.com\/de\/"},{"@type":"ListItem","position":2,"name":"Posibles temas para la Charla SEO del 27\/12"}]},{"@type":"WebSite","@id":"https:\/\/guillermopareja.com\/de\/#website","url":"https:\/\/guillermopareja.com\/de\/","name":"Marketing y Anal\u00edtica Digital","description":"Blog de Guillermo Pareja","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/guillermopareja.com\/de\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88","name":"Guillermo Pareja","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","caption":"Guillermo Pareja"},"description":"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.","sameAs":["http:\/\/guillermopareja.com"],"url":"https:\/\/guillermopareja.com\/en\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/posts\/235"}],"collection":[{"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/comments?post=235"}],"version-history":[{"count":0,"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/posts\/235\/revisions"}],"wp:attachment":[{"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/media?parent=235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/categories?post=235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/tags?post=235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}