{"id":324,"date":"2009-12-21T01:56:50","date_gmt":"2009-12-21T04:56:50","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=324"},"modified":"2009-12-21T01:56:50","modified_gmt":"2009-12-21T04:56:50","slug":"por-que-la-gente-se-conecta-a-internet","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/en\/digital-marketing\/why-people-connect-to-the-internet\/","title":{"rendered":"Why do people go online?"},"content":{"rendered":"<p>One of the many companies that made me take my first steps in Online Marketing was <a href=\"http:\/\/www.quirk.biz\">Quirk<\/a>Thanks to a free ebook that they published and somehow ended up on my hard drive, you can download the updated version of the book in question by following the link below: <a href=\"http:\/\/www.quirk.biz\/emarketingtextbook\/download\">eMarketing TextBook<\/a><\/p>\n<p>On his blog called <a href=\"http:\/\/www.gottaquirk.com\">GottaQuirk<\/a> (they should read it if they don&#039;t) there is a section called &quot;Friday Fact Box&quot; where every Friday they talk about some fact on the Internet (as the name of the section suggests).<\/p>\n<p>One of the last facts was based on the question: <strong>&quot;Why do people go online?&quot;<\/strong>Honestly, the article has already left me reflecting from the title ... although many of us spend hours and hours every day on the Internet, sometimes even as a reflex action, there is always a reason behind it.<\/p>\n<p>Knowing our audience is vital for almost any type of activity, <strong>although we all know that even our grandmother (at least mine) spends hours and hours on the Internet\u2026 do we know what motivates them to do so?<\/strong><\/p>\n<p>Ruder Finn conducts research that analyzes the intention with which surfers use the Internet, the results are separated into 5 groups: all, men, women, young and old.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-330\" title=\"intention-navigators-online\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2009\/12\/intencion-navegantes-online.jpg\" alt=\"intention-navigators-online\" width=\"450\" height=\"300\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2009\/12\/intencion-navegantes-online.jpg 450w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2009\/12\/intencion-navegantes-online-300x200.jpg 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p>One factor that remains constant is that the most sought after by all is: <strong>learn, have fun and socialize.<\/strong> Hence the importance of really socializing with your market and offering them useful information, <strong>everything is giving to receive.<\/strong><\/p>\n<p>You can see the full Intent Index at the following link: <a href=\"http:\/\/www.ruderfinn.com\/rfrelate\/intent\/intent-index.html\">Ruder Finn&#039;s Intent Index<\/a><\/p>\n<p>And why do you connect to the Internet? \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>Una de las tantas empresas que me hizo dar mis primeros pasos en el Marketing Online fue Quirk, gracias a un ebook gratuito que publicaron y de alguna forma fue a parar a mi disco duro, pueden descargar la versi\u00f3n actualizada del libro en cuesti\u00f3n siguiendo el siguiente enlace: eMarketing TextBook En su blog llamado&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[33,10],"class_list":["post-324","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-internet","tag-marketing-online"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Por qu\u00e9 la gente se conecta a Internet? - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Por qu\u00e9 la gente se conecta a Internet? 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