{"id":3500,"date":"2015-09-22T10:42:05","date_gmt":"2015-09-22T13:42:05","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=3500"},"modified":"2015-09-22T10:45:15","modified_gmt":"2015-09-22T13:45:15","slug":"seminario-performance-marketing-aplicado-al-inbound","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/en\/digital-marketing\/seminar-performance-marketing-applied-to-inbound\/","title":{"rendered":"Seminar: Performance Marketing applied to Inbound"},"content":{"rendered":"<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/09\/embudo-de-conversion.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3503 alignleft\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/09\/embudo-de-conversion.png\" alt=\"conversion funnel\" width=\"254\" height=\"195\" \/><\/a>This Thursday 24th, the seminar &quot;Performance Techniques applied to Inbound Marketing&quot; will be held in Buenos Aires, of which I will be a part as a Web Analytics speaker alongside Jonathan Baldovino.<\/p>\n<p>The seminar stands out for its practicality, since the concepts can be applied quickly and with them improve the results obtained from your website.<\/p>\n<p><strong>The topics to be developed are:<\/strong><\/p>\n<p><strong>Organize the Inbound strategy<\/strong><\/p>\n<ul>\n<li class=\"lplh-26\">Introduction to Online Performance Marketing<\/li>\n<li class=\"lplh-26\">How to develop flowcharts (UX)<\/li>\n<li class=\"lplh-26\">Integration of elements of the digital ecosystem<\/li>\n<li class=\"lplh-26\">Philosophy \u00abchoose your own adventure\u00bb<\/li>\n<li class=\"lplh-26\">Practical activity<\/li>\n<\/ul>\n<p><strong>Conversion Rate Optimization<\/strong><\/p>\n<ul>\n<li class=\"lplh-26\">Introduction Conversion Rate Optimization<\/li>\n<li class=\"lplh-26\">Business people<\/li>\n<li class=\"lplh-26\">Mockup development<\/li>\n<li class=\"lplh-26\">Good optimization practices<\/li>\n<li class=\"lplh-26\">Understanding user psychology<\/li>\n<li class=\"lplh-26\">Relevance factors<\/li>\n<li class=\"lplh-26\">Practical exercise<\/li>\n<\/ul>\n<p><strong>Web Analytics<\/strong><\/p>\n<ul>\n<li class=\"lplh-26\">Why be &quot;data driven&quot;<\/li>\n<li class=\"lplh-26\">Metrics vs KPIs<\/li>\n<li class=\"lplh-26\">Definition of objectives<\/li>\n<li class=\"lplh-26\">Tools<\/li>\n<li class=\"lplh-26\">Intro Google Analytics<\/li>\n<li class=\"lplh-26\">Essential reports<\/li>\n<li class=\"lplh-26\">Dashboard creation<\/li>\n<li class=\"lplh-26\">Goal creation<\/li>\n<li class=\"lplh-26\">Advanced measurement with Google Analytics<\/li>\n<\/ul>\n<p>You can see more information at the following link: <a href=\"http:\/\/academy.socialme.cl\/seminario-de-performance-marketing-aplicado-inbound\/\">Performance Marketing seminar applied to Inbound<\/a><\/p>\n<p>I wait for you! \ud83d\ude42<\/p>","protected":false},"excerpt":{"rendered":"<p>Este jueves 24 se estar\u00e1 dictando en Buenos Aires el seminario \u00abT\u00e9cnicas de Performance aplicadas al Inbound Marketing\u00bb del cual formar\u00e9 parte como orador de Web Analytics al lado de Jonathan Baldovino. El seminario se destaca por su practicidad, ya que\u00a0los conceptos se pueden aplicar r\u00e1pidamente y con ellos mejorar los resultados obtenidos de tu&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[129,128,130],"class_list":["post-3500","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-seminario-inbound-marketing","tag-seminario-marketing-digital","tag-seminario-performance-marketing"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Seminario: Performance Marketing aplicado al Inbound  - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Seminario de Performance Marketing aplicado al Inbound, 24 de Septiembre en Buenos Aires.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/en\/digitales-marketing\/seminar-performance-marketing-angewendet-auf-inbound\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Seminario: Performance Marketing aplicado al Inbound  - 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