{"id":3514,"date":"2015-11-23T19:25:35","date_gmt":"2015-11-23T22:25:35","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=3514"},"modified":"2015-11-24T10:16:08","modified_gmt":"2015-11-24T13:16:08","slug":"definiendo-tus-kpis-en-google-analytics","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/en\/google-analytics\/defining-your-kpis-in-google-analytics\/","title":{"rendered":"Defining your KPIs in Google Analytics"},"content":{"rendered":"<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/11\/logo-a93117e2c950341d153767cd097a40da.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3515 size-medium\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/11\/logo-a93117e2c950341d153767cd097a40da-300x165.png\" alt=\"logo-a93117e2c950341d153767cd097a40da\" width=\"300\" height=\"165\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/11\/logo-a93117e2c950341d153767cd097a40da-300x165.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/11\/logo-a93117e2c950341d153767cd097a40da-600x330.png 600w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/11\/logo-a93117e2c950341d153767cd097a40da-660x363.png 660w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/11\/logo-a93117e2c950341d153767cd097a40da.png 720w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Google Analytics offers an intuitive platform but which in turn can be somewhat overwhelming to new users, since we can access all kinds of reports, either to find out where the traffic comes from, which pages are the most viewed, what is the percentage conversion, etc.<\/p>\n<p><span style=\"font-weight: 400;\">In this article we are going to see 4 tips that will help you define your KPIs (main performance indicators) in Analytics and will prevent you from wasting time analyzing data that is not relevant to your business.<\/span><\/p>\n<p><strong>1) Define the objective<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Just as a good business plan has quantifiable, measurable and achievable objectives, in the same way we must be very clear about what we will use Google Analytics for:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do I want to measure my e-commerce transactions?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do I want to understand the flow of visitors on my website?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do I require it to evaluate the performance of my advertising campaigns?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Am I looking for a longer stay for my users?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We must remember that Google Analytics is a tool that will help us measure our objectives, however it is up to us to determine the main indicators to which we will pay the most attention.<\/span><\/p>\n<p><b>2) Develop a plan with micro and macro conversions<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/11\/micro-macro-conversion-1024x535.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3518 size-medium\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/11\/micro-macro-conversion-1024x535-300x157.jpg\" alt=\"micro-macro-conversion-1024x535\" width=\"300\" height=\"157\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/11\/micro-macro-conversion-1024x535-300x157.jpg 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/11\/micro-macro-conversion-1024x535-820x428.jpg 820w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/11\/micro-macro-conversion-1024x535.jpg 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/11\/micro-macro-conversion-1024x535-660x345.jpg 660w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Once we complete the first step, it is time to identify what our micro and macro conversions will be. For example:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Objective: Increase the transaction number by 50% during the month of December<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Macroconversion: % of transactions received on my website <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Microconversion: % of users who added items to the shopping cart, % of users who reached the payment form, etc.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By defining these factors, we will have a clearer vision of the points where we should put more emphasis when analyzing Google Analytics data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">More information on macro and microconversions at: <\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/6080732?hl=es\"><span style=\"font-weight: 400;\">https:\/\/support.google.com\/analytics\/answer\/6080732?hl=es<\/span><\/a><\/p>\n<p><b>3) Define KPIs (main performance indicators)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Very well! We have already defined our objectives and macro and micro conversions. Now is the time to explain how we will measure each of them. Let&#039;s see examples:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Objective: Increase 50% number of transactions<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">KPI: Number of Transactions in electronic commerce<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Objective: Reduce abandonment on my website by 8%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">KPI: Bounce rate<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The same objective will give us a very accurate clue as to which KPIs we should use to measure the performance of our online efforts. <\/span><\/p>\n<p><b>4) Save a history with the progress<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Although Google Analytics allows us to make comparisons in the time periods that we determine, it is very important to have a backup with the progress of the monitoring. For this, it is advisable to have spreadsheets (Excel, Google Spreadsheets, etc.) with the indicators to be measured and their daily, monthly, quarterly, semi-annual, annual, etc. performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this way we will have a safeguard in case we have a problem with our Google Analytics account in the future.<\/span><\/p>\n<p><b>IMPORTANT!<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Google Analytics is designed to provide you with the necessary data that allow you to take actions aimed at continuous improvement, do not complicate yourself by wanting to measure everything, only focus on what is most valuable for your business, interpret the data and improve the performance of your Marketing actions .<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Google Analytics ofrece una plataforma intuitiva pero que a su vez puede resultar algo abrumadora a nuevos usuarios, ya que podemos acceder a todo tipo de informes, ya sea para averiguar de d\u00f3nde viene el tr\u00e1fico, qu\u00e9 p\u00e1ginas son las m\u00e1s vistas, cu\u00e1l es el porcentaje de conversi\u00f3n, etc. En este art\u00edculo vamos a ver&hellip;<\/p>","protected":false},"author":1,"featured_media":3515,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[139,140],"class_list":["post-3514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics","tag-google-analytics","tag-kpi"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - 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