{"id":3544,"date":"2015-12-08T10:47:25","date_gmt":"2015-12-08T13:47:25","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=3544"},"modified":"2015-12-08T17:39:13","modified_gmt":"2015-12-08T20:39:13","slug":"3-tipos-de-campanas-para-promover-tu-aplicacion-para-moviles-en-adwords","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/3-types-of-campaigns-to-promote-your-mobile-application-in-adwords\/","title":{"rendered":"How to Promote Your Mobile App on AdWords"},"content":{"rendered":"<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/campana-aplicaciones-moviles-adwords.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-3545\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/campana-aplicaciones-moviles-adwords-300x157.png\" alt=\"bell-mobile-applications-adwords\" width=\"300\" height=\"157\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/campana-aplicaciones-moviles-adwords-300x157.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/campana-aplicaciones-moviles-adwords-600x314.png 600w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/campana-aplicaciones-moviles-adwords.png 659w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Currently there are thousands of mobile applications available in the market which compete with each other to attract the attention of the consumer and generate installation and interactions by users. Given the level of competition that is presented, it is vital to have a digital advertising strategy where the target audience can easily find our application.<\/p>\n<p>AdWords offers the ease of generating an intuitive campaign and the ease of integrating it into different formats to have a greater reach and achieve the objective you have.<\/p>\n<p><strong>What type of campaigns can be generated?<\/strong><\/p>\n<ul>\n<li>Universal app campaign<\/li>\n<li>Installations of applications for mobile devices<\/li>\n<li>Participation in the application for mobile devices<\/li>\n<\/ul>\n<p><strong>Universal app campaign<\/strong><\/p>\n<p>This type of campaign is focused on Android applications, where we will only have to put 4 lines of text (maximum of 25 characters each) and we highlight the advantages of our app. Some examples of the texts can be:<\/p>\n<ol>\n<li>Optimize your work today<\/li>\n<li>Register in our app<\/li>\n<li>Download the app and play<\/li>\n<li>Play with our app<\/li>\n<\/ol>\n<p>We can also add a YouTube video (if we have it), carry out the relevant segmentation and voila, the system will be in charge of generating the appropriate formats.<\/p>\n<p><strong>In which networks do these ads appear?<\/strong><\/p>\n<ul>\n<li>Search network: Google.com, Google Play, and search partners<\/li>\n<li>Display Network: Within other applications on the AdMob network and on mobile websites<\/li>\n<li>Youtube<\/li>\n<\/ul>\n<p>The ease with which we can generate the ads is the main quality of this campaign.<\/p>\n<p>You can see more information in the following link: <a href=\"https:\/\/support.google.com\/adwords\/answer\/6247380\">https:\/\/support.google.com\/adwords\/answer\/6247380<\/a><\/p>\n<p><strong>Application Installations Campaign<\/strong><\/p>\n<p>Campaign focused on generating downloads of the application on users&#039; mobile devices, making it very easy to measure since we can schedule a download as a conversion in the campaign.<\/p>\n<p>Google also offers us support to create the ad or, where appropriate, we can customize it according to the creativity we seek to communicate. The networks where the ads are served are the same as the universal app campaign.<\/p>\n<p>An excellent advantage that it offers us is that the system supports us by identifying those people who do not have the application installed and showing them the ad (mainly with Android)<\/p>\n<p>You can see more information in the following link: <a href=\"https:\/\/support.google.com\/adwords\/answer\/6032059\">https:\/\/support.google.com\/adwords\/answer\/6032059<\/a><\/p>\n<p><strong>Campaign Increase participation in the mobile application<\/strong><\/p>\n<p>Ideal campaign to increase interaction with the application or to re-generate interest on the part of the user. It is important to note that the ads generated for this campaign only appear on the display network or the search network and it is recommended that you have a considerable number of users who already have the application installed (it will give more relevance to the ads).<\/p>\n<p>It also allows us to combine a remarketing list to achieve a better impact as well as offers the possibility of creating direct links which means that when the user clicks on our ads, they will be redirected specifically to the new functionality or section that we want to publicize.<\/p>\n<p>You can see more information in the following link: <a href=\"https:\/\/support.google.com\/adwords\/answer\/6046233\">https:\/\/support.google.com\/adwords\/answer\/6046233<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Currently there are thousands of mobile applications available in the market which compete with each other to attract the attention of the consumer and generate installation and interactions by users. Given the level of competition that is presented, it is vital to have a digital advertising strategy where the target audience can easily find our application.<\/p>","protected":false},"author":1,"featured_media":3545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[144,14],"class_list":["post-3544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc-google-ads","tag-apps","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo Promover tu Aplicaci\u00f3n para M\u00f3viles en AdWords - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/3-types-of-campaigns-to-promote-your-mobile-application-in-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo Promover tu Aplicaci\u00f3n para M\u00f3viles en AdWords\" \/>\n<meta property=\"og:description\" content=\"En la actualidad existen miles de aplicaciones para m\u00f3viles disponibles en el mercado las cuales compiten una con la otra para llamar la atenci\u00f3n del consumidor y generar una instalaci\u00f3n e interacciones por parte de los usuarios. 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