{"id":3567,"date":"2015-12-18T17:10:42","date_gmt":"2015-12-18T20:10:42","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=3567"},"modified":"2015-12-19T13:45:29","modified_gmt":"2015-12-19T16:45:29","slug":"creando-publicos-personalizados-facebook-ads","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/en\/facebook-ads\/creating-custom-public-facebook-ads\/","title":{"rendered":"Creating Custom Audiences on Facebook Ads"},"content":{"rendered":"<p>A great advantage that digital advertising offers us is the precise segmentation that we can make of our audiences. In this case, we will talk about personalized audiences on Facebook, which give us the opportunity to take advantage of the traffic of our website and our databases in a meaningful way.<\/p>\n<p>To do this, we must select the &quot;Tools&quot; option and then &quot;Public&quot; from the main menu.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-18-a-las-17.04.56.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3574 aligncenter\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-18-a-las-17.04.56.png\" alt=\"Screenshot 2015-12-18 at 04.17.56\" width=\"170\" height=\"95\" \/><\/a><\/p>\n<p>Then click on &quot;Create a custom audience&quot; among the different audience options offered by Facebook Ads.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3575 size-medium\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-18-a-las-17.05.45-300x170.png\" alt=\"create a custom audience\" width=\"300\" height=\"170\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-18-a-las-17.05.45-300x170.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-18-a-las-17.05.45.png 482w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><br \/>\nWithin the Facebook platform we can create 3 types of custom audiences:<\/p>\n<ul>\n<li>Client list<\/li>\n<li>Website traffic<\/li>\n<li>Activities in the application<\/li>\n<\/ul>\n<p>Let&#039;s see each one to know its functionality:<\/p>\n<p><strong>Client list<\/strong><\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-18-a-las-17.02.50.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3570 size-medium\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-18-a-las-17.02.50-300x69.png\" alt=\"client list facebook ads\" width=\"300\" height=\"69\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-18-a-las-17.02.50-300x69.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-18-a-las-17.02.50.png 402w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>This option allows us to exploit the telephone numbers, emails collected from our clients, application users or identifiers of mobile advertisers. The 4 options give us the opportunity to upload files with the information we have about our clients and create a highly segmented audience.<\/p>\n<p>The more data we have, our audience will expand and we will have a greater reach with our campaigns.<\/p>\n<p><strong>Website traffic<\/strong><\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-18-a-las-17.03.33.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3571 size-medium\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-18-a-las-17.03.33-300x63.png\" alt=\"website traffic\" width=\"300\" height=\"63\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-18-a-las-17.03.33-300x63.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-18-a-las-17.03.33.png 403w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>We can also show our ads to all the people who have visited our website, a specific page or a series of rules, for example, they visited the contact section but did not submit a form.<\/p>\n<p>In this case, it is necessary to insert the appropriate pixel within your website so that users are added to this list.<\/p>\n<p>Learn more about this type of audience in this link (hyperlink to an entry published about this type of campaign)<\/p>\n<p><strong>Activity in the application<\/strong><\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-18-a-las-17.04.05.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3572 size-medium\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-18-a-las-17.04.05-300x56.png\" alt=\"activity in the facebook ads application\" width=\"300\" height=\"56\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-18-a-las-17.04.05-300x56.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-18-a-las-17.04.05.png 404w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>This option is the most accurate in relation to the interest that the client has in our company, since it shows the ads to people who perform specific actions in our application, such as reaching a specific level in a game, adding items to the cart or rating the app.<\/p>\n<p>To generate users it is necessary to integrate the SDK for iOS, Android and Canva.<\/p>\n<p>We can get more information about the SDKs here: <a href=\"https:\/\/developers.facebook.com\/docs\/app-events\/ios\">https:\/\/developers.facebook.com\/docs\/app-events\/ios<\/a><\/p>\n<p>In any of the 3 types of audience, we can create campaigns with different objectives, from creating ads to get likes to increasing our conversions or downloads of our application.<\/p>\n<p>Finally, if our personalized audience is still large, we have the opportunity to segment it even more with demographic and psychographic variables.<\/p>","protected":false},"excerpt":{"rendered":"<p>Una gran ventaja que nos ofrece la publicidad digital es la segmentaci\u00f3n precisa que podemos hacer de nuestras audiencias. En este caso hablaremos de los p\u00fablicos personalizados en Facebook, los cuales nos dan la oportunidad de aprovechar el tr\u00e1fico de nuestro sitio web y nuestras base de datos de forma significativa. Para ello debemos seleccionar&hellip;<\/p>","protected":false},"author":1,"featured_media":3577,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86],"tags":[],"class_list":["post-3567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-ads"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Creando P\u00fablicos Personalizados en Facebook Ads - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/en\/facebook-anzeigen\/erstellen-von-benutzerdefinierten-offentlichen-facebook-anzeigen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creando P\u00fablicos Personalizados en Facebook Ads\" \/>\n<meta property=\"og:description\" content=\"Una gran ventaja que nos ofrece la publicidad digital es la segmentaci\u00f3n precisa que podemos hacer de nuestras audiencias. En este caso hablaremos de los p\u00fablicos personalizados en Facebook, las cuales nos dan la oportunidad de aprovechar nuestras base de datos de forma significativa.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/en\/facebook-anzeigen\/erstellen-von-benutzerdefinierten-offentlichen-facebook-anzeigen\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-12-18T20:10:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-12-19T16:45:29+00:00\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Creando P\u00fablicos Personalizados en Facebook Ads\" \/>\n<meta name=\"twitter:description\" content=\"Una gran ventaja que nos ofrece la publicidad digital es la segmentaci\u00f3n precisa que podemos hacer de nuestras audiencias. 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