{"id":3632,"date":"2016-01-22T08:01:28","date_gmt":"2016-01-22T11:01:28","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=3632"},"modified":"2016-01-22T08:01:28","modified_gmt":"2016-01-22T11:01:28","slug":"como-facebook-determina-cuales-anuncios-son-de-tu-interes","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/en\/facebook-ads\/how-facebook-determines-which-ads-are-of-your-interest\/","title":{"rendered":"How Facebook determines which ads are of interest to you"},"content":{"rendered":"<p>Facebook determines which ads will be of interest to us based on different criteria, including:<\/p>\n<ul>\n<li>Information from our profile (Age, gender, geographical location, etc.)<\/li>\n<li>Pages we like<\/li>\n<li>Devices we use to connect<\/li>\n<li>Shared content<\/li>\n<li>Activity on websites and applications<\/li>\n<\/ul>\n<p>Surely hundreds of different factors are taken into account when determining which ad is the most suitable for a user.<\/p>\n<p>This is because showing ads that are really of interest is the only way to keep both users and advertisers compliant, otherwise users will simply install an ad blocker in the short \/ medium term and advertisers will stop investing in advertising.<\/p>\n<p>Facebook lets us know what ad preferences you think may be of interest to us and edit them to see only those ads that are relevant to us. In this way Facebook can optimize its algorithm and we can see better ads.<\/p>\n<p>To do this, we just have to follow the link:\u00a0<a href=\"https:\/\/www.facebook.com\/ads\/preferences\/edit\">https:\/\/www.facebook.com\/ads\/preferences\/edit<\/a><\/p>\n<p>It is fun to see the hits and misses, for example, the category &quot;Business and industry&quot; is quite successful because of the exception of the interest &quot;Gymnasiums&quot;.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3633\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-22-a-las-7.40.26.png\" alt=\"Screenshot 2016-01-22 at 7.40.26\" width=\"482\" height=\"340\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-22-a-las-7.40.26.png 482w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-22-a-las-7.40.26-300x212.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-22-a-las-7.40.26-200x140.png 200w\" sizes=\"(max-width: 482px) 100vw, 482px\" \/><\/p>\n<p>Even though I haven&#039;t been in a gym in years, things get more bizarre when I broaden my interest by clicking and I find that according to Facebook I&#039;m interested in &quot;Zumba&quot; and &quot;Bodybuilding&quot;.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3634\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-22-a-las-7.44.01.png\" alt=\"Screenshot 2016-01-22 at 7.44.01\" width=\"448\" height=\"311\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-22-a-las-7.44.01.png 448w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-22-a-las-7.44.01-300x208.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-22-a-las-7.44.01-200x140.png 200w\" sizes=\"(max-width: 448px) 100vw, 448px\" \/><\/p>\n<p>In general terms, the profile that Facebook managed to put together about my interests is quite precise, except for some exceptions that may arise in some categories of interest.<\/p>\n<p>In your case, how accurate is the interest profile? \ud83d\ude42<\/p>","protected":false},"excerpt":{"rendered":"<p>Facebook determines which ads will be of interest to us based on different criteria, including: Information from our profile (Age, gender, geographic location, etc.) Pages we like Devices we use to connect Shared content Activity on websites and applications Surely Hundreds of different factors are taken into account when determining which ...<\/p>","protected":false},"author":1,"featured_media":3635,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86],"tags":[137],"class_list":["post-3632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-ads","tag-facebook-ads"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo Facebook determina cu\u00e1les anuncios son de tu inter\u00e9s - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/en\/facebook-anzeigen\/wie-facebook-bestimmt-welche-anzeigen-von-ihrem-interesse-sind\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo Facebook determina cu\u00e1les anuncios son de tu inter\u00e9s\" \/>\n<meta property=\"og:description\" content=\"Facebook determina cu\u00e1les anuncios ser\u00e1n de nuestro inter\u00e9s en base a diferentes criterios, entre ellos la informaci\u00f3n de nuestro perfil, los dispositivos que utilizamos y las p\u00e1ginas que nos gustan. 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