{"id":3735,"date":"2018-08-27T12:07:19","date_gmt":"2018-08-27T15:07:19","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=3735"},"modified":"2018-08-30T17:21:19","modified_gmt":"2018-08-30T20:21:19","slug":"3-herramientas-gratuitas-para-testear-la-velocidad-de-tu-sitio","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/en\/digital-marketing\/3-free-tools-to-test-your-site-speed\/","title":{"rendered":"3 free tools to test your site speed"},"content":{"rendered":"<p>Site loading speed is one of the most important factors in achieving our campaign goals. According to Google data, the increase in the loading time of a page, from 1 to 3 seconds, generates an increase in the probability of bounce in a 32%.<\/p>\n<p>There are several factors that can cause problems with the loading of your site. They may be problems with the hosting service, due to the way the site is set up and its general weight, or due to the quality of the internet connection that the user has at the time of loading the site.<\/p>\n<p>That is why I mention the following three tools that can help you improve the general load of the site, understanding that there are three important factors when optimizing this variable:<\/p>\n<ul>\n<li>The weight of the files that make up the site, in an ideal state, should not weigh more than 3MB.<\/li>\n<li>The charging time, as much as possible, should remain below 3 seconds.<\/li>\n<li>Loading on mobile devices. A good parameter could be that this action does not take more than 5 seconds through a 3G connection.<\/li>\n<\/ul>\n<p>No.1: <a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/?hl=es\">Google PageSpeed Insights<\/a><\/p>\n<p>This tool generates a diagnosis of the website based on good practices established in the industry. <a href=\"https:\/\/developers.google.com\/speed\/docs\/insights\/rules\">Here you can find these general rules<\/a>. Taking advantage of this tool could improve loading times.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3736\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/1.png\" alt=\"\" width=\"492\" height=\"322\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/1.png 800w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/1-300x197.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/1-768x503.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/1-558x365.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/1-655x429.png 655w\" sizes=\"(max-width: 492px) 100vw, 492px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>No.2: <a href=\"https:\/\/www.pingdom.com\/\">Pingdom<\/a><\/p>\n<p>It can be tried for free during the 14 days of trial. To use this tool you must select the location that is closest to your business and where your website is hosted. In this way, the speed with which your page is delivered between the two points will be measured. Pingdom also generates a comparison with other sites to know where you are compared to other sites tested with the same platform.<\/p>\n<p>Something interesting about the tool is that it shows a breakdown of the different elements of your website and shows their size.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3737\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/2.png\" alt=\"\" width=\"481\" height=\"199\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/2.png 800w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/2-300x124.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/2-768x318.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/2-558x231.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/2-655x271.png 655w\" sizes=\"(max-width: 481px) 100vw, 481px\" \/><\/p>\n<p>In the same way, several parameters that can generate delays are evaluated, such as DNS or Timeout. In case the waiting time is very high, it could be an indicator that a change of hosting is necessary.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3738\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/3.png\" alt=\"\" width=\"466\" height=\"357\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/3.png 783w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/3-300x230.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/3-768x589.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/3-558x428.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/3-655x502.png 655w\" sizes=\"(max-width: 466px) 100vw, 466px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>No. 3. <a href=\"https:\/\/search.google.com\/test\/mobile-friendly\">Google Mobile Friendly Test<\/a><\/p>\n<p>The loading speed on cell phones deserves a specific tool, since a site may be loading well on desktop computers but not on cell phones. If we take into account the global trend in the increase of searches and mobile browsing, this is definitely a factor to which we must pay special attention.<\/p>\n<p>This test shows a general summary of the performance of your site on a 3G connection and shows an error report that can help you improve the general indicators.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3739\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/4.png\" alt=\"\" width=\"369\" height=\"262\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/4.png 605w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/4-300x213.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/4-558x396.png 558w\" sizes=\"(max-width: 369px) 100vw, 369px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Did you try any of these tools? What was your experience like?<\/p>","protected":false},"excerpt":{"rendered":"<p>La velocidad de carga del sitio es uno de los factores m\u00e1s importantes para lograr los objetivos de nuestras campa\u00f1as. Seg\u00fan datos de Google el aumento en el tiempo de carga de una p\u00e1gina, de 1 a 3 segundos, genera un aumento en la probabilidad de rebote en un 32%. Existen diversos factores que pueden&hellip;<\/p>","protected":false},"author":1,"featured_media":3762,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 herramientas gratuitas para testear la velocidad de tu sitio - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/en\/le-marketing-numerique\/3-outils-gratuits-pour-tester-la-vitesse-de-votre-site\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 herramientas gratuitas para testear la velocidad de tu sitio - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"La velocidad de carga del sitio es uno de los factores m\u00e1s importantes para lograr los objetivos de nuestras campa\u00f1as. Seg\u00fan datos de Google el aumento en el tiempo de carga de una p\u00e1gina, de 1 a 3 segundos, genera un aumento en la probabilidad de rebote en un 32%. Existen diversos factores que pueden&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/en\/le-marketing-numerique\/3-outils-gratuits-pour-tester-la-vitesse-de-votre-site\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-27T15:07:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-08-30T20:21:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/pagespeed-insights.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"524\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/3-outils-gratuits-pour-tester-la-vitesse-de-votre-site\/\",\"url\":\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/3-outils-gratuits-pour-tester-la-vitesse-de-votre-site\/\",\"name\":\"3 herramientas gratuitas para testear la velocidad de tu sitio - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/3-outils-gratuits-pour-tester-la-vitesse-de-votre-site\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/3-outils-gratuits-pour-tester-la-vitesse-de-votre-site\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/pagespeed-insights.png\",\"datePublished\":\"2018-08-27T15:07:19+00:00\",\"dateModified\":\"2018-08-30T20:21:19+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/3-outils-gratuits-pour-tester-la-vitesse-de-votre-site\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/3-outils-gratuits-pour-tester-la-vitesse-de-votre-site\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/3-outils-gratuits-pour-tester-la-vitesse-de-votre-site\/#primaryimage\",\"url\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/pagespeed-insights.png\",\"contentUrl\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/pagespeed-insights.png\",\"width\":800,\"height\":524},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/3-outils-gratuits-pour-tester-la-vitesse-de-votre-site\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 herramientas gratuitas para testear la velocidad de tu sitio\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.\",\"sameAs\":[\"http:\/\/guillermopareja.com\"],\"url\":\"https:\/\/guillermopareja.com\/en\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"3 herramientas gratuitas para testear la velocidad de tu sitio - Marketing y Anal\u00edtica Digital","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/guillermopareja.com\/en\/le-marketing-numerique\/3-outils-gratuits-pour-tester-la-vitesse-de-votre-site\/","og_locale":"en_US","og_type":"article","og_title":"3 herramientas gratuitas para testear la velocidad de tu sitio - Marketing y Anal\u00edtica Digital","og_description":"La velocidad de carga del sitio es uno de los factores m\u00e1s importantes para lograr los objetivos de nuestras campa\u00f1as. 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