{"id":3750,"date":"2018-09-10T10:00:49","date_gmt":"2018-09-10T13:00:49","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=3750"},"modified":"2018-10-15T18:12:21","modified_gmt":"2018-10-15T21:12:21","slug":"automatizar-reportes-google-data-studio","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/en\/digital-marketing\/automate-reports-google-data-studio\/","title":{"rendered":"How to automate reports with Google Data Studio"},"content":{"rendered":"<p>Have you ever heard of &quot;Data Paralysis&quot;? It is the moment in which there is a large amount of data, but no conclusions about the relevant information that these data provide, that is, the data does not answer questions or does not provide significant conclusions.<\/p>\n<p>If this has ever happened to you, it could also be because too much time is often spent manually collecting data, cleaning data, and manually creating reports, rather than giving more time to data analysis.<\/p>\n<p>Time is our most valuable resource and that&#039;s why optimizing reports led me to work with Google&#039;s Data Studio. I tell you some of the advantages:<\/p>\n<ul>\n<li>It&#039;s free, you only need a Google account and unlimited reports can be generated.<\/li>\n<li>Versatile, it can be configured according to the needs of each person.<\/li>\n<li>Consolidate data from different sources and platforms in one place.<\/li>\n<li>Permissions and accesses can be shared.<\/li>\n<li>Like all Google products, you can collaborate in real time.<\/li>\n<li>It is dynamic, it accesses the data in the moment.<\/li>\n<li>Reports can be exported in PDF.<\/li>\n<\/ul>\n<p>How to use it?<\/p>\n<p>It can be done through the Add-on <a href=\"https:\/\/supermetrics.idevaffiliate.com\/idevaffiliate.php?id=1267&amp;url=94\">Supermetrics for Google Sheets<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3751\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate6.png\" alt=\"\" width=\"828\" height=\"315\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate6.png 828w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate6-300x114.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate6-768x292.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate6-806x307.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate6-558x212.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate6-655x249.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate6-820x312.png 820w\" sizes=\"(max-width: 828px) 100vw, 828px\" \/><\/p>\n<p>Or through the <a href=\"https:\/\/affiliate.supermetrics.com\/1267-2-3-2.html\">Data Studio Connectors<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3752\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate8.png\" alt=\"\" width=\"171\" height=\"389\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate8.png 171w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate8-132x300.png 132w\" sizes=\"(max-width: 171px) 100vw, 171px\" \/><\/p>\n<p>Either option is highly efficient in the time spent collecting data.<\/p>\n<p>How to create a report? Let&#039;s see step by step how to do it.<\/p>\n<p>1. Login to\u00a0<a href=\"https:\/\/datastudio.google.com\/\">https:\/\/datastudio.google.com\/<\/a> and create a new report<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3753\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate9.png\" alt=\"\" width=\"511\" height=\"122\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate9.png 1155w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate9-300x71.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate9-768x183.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate9-1024x244.png 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate9-1116x266.png 1116w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate9-806x192.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate9-558x133.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate9-655x156.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate9-820x195.png 820w\" sizes=\"(max-width: 511px) 100vw, 511px\" \/><\/p>\n<p>2. Create a new data source<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3754\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio3.png\" alt=\"\" width=\"192\" height=\"50\" \/><\/p>\n<p>3. Select a connector and add it to the report. You can choose between the most important platforms, Google Analytics, Google Ads, Facebook, Twitter etc.<\/p>\n<p>4. Drag and drop. When the information has been added, you can find it in the right column. After that drag the type of chart you want to see on the spreadsheet.\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3755\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio4.png\" alt=\"\" width=\"609\" height=\"63\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio4.png 900w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio4-300x31.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio4-768x79.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio4-806x83.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio4-558x58.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio4-655x68.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio4-820x85.png 820w\" sizes=\"(max-width: 609px) 100vw, 609px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>5. Modify the data according to your needs. You can even select whether you want to add total values or percentages, which is very useful for comparing performance between periods.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3756\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate12.png\" alt=\"\" width=\"655\" height=\"196\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate12.png 1065w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate12-300x90.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate12-768x230.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate12-1024x307.png 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate12-806x241.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate12-558x167.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate12-655x196.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate12-820x246.png 820w\" sizes=\"(max-width: 655px) 100vw, 655px\" \/><\/p>\n<p>6. Choose a style for the dashboard<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3757\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio6.png\" alt=\"\" width=\"213\" height=\"420\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio6.png 262w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio6-152x300.png 152w\" sizes=\"(max-width: 213px) 100vw, 213px\" \/><\/p>\n<p>7. Share it<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3758\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio7.png\" alt=\"\" width=\"408\" height=\"79\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio7.png 408w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio7-300x58.png 300w\" sizes=\"(max-width: 408px) 100vw, 408px\" \/><\/p>\n<p>Finally, I would like to show you how the final result is. This is an example of what a general dashboard would look like, using LinkedIn Ads, Twitter Ads, Facebook Ads, Google Ads and finally Google Analytics.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3745\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/Supermetrics-Review-1.png\" alt=\"\" width=\"799\" height=\"602\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/Supermetrics-Review-1.png 799w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/Supermetrics-Review-1-300x226.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/Supermetrics-Review-1-768x579.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/Supermetrics-Review-1-558x420.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/Supermetrics-Review-1-655x494.png 655w\" sizes=\"(max-width: 799px) 100vw, 799px\" \/><\/p>\n<p>And this is an example of a performance comparison between Google Ads vs. Facebook Ads.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3759\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio8.png\" alt=\"\" width=\"959\" height=\"718\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio8.png 959w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio8-300x225.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio8-768x575.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio8-806x603.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio8-558x418.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio8-655x490.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio8-820x614.png 820w\" sizes=\"(max-width: 959px) 100vw, 959px\" \/><\/p>\n<p>As you can see, it is a relief to stop manually collecting the information and spend that time doing an in-depth analysis. For those who in the first week of the month suffer to complete all the reports of the previous month, this will mean a much more efficient use of time, which we can dedicate to anything else, whether it is generating new proposals for our clients, optimizing the existing campaigns or perhaps have more time for a coffee break. \ud83d\ude42<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfAlguna vez escuchaste hablar de \u00abData Paralysis\u00bb? es el momento en el que existe una gran cantidad de datos, pero no conclusiones sobre la informaci\u00f3n relevante que estos datos entregan, es decir, los datos no responden a preguntas o no entregan conclusiones significativas. Si alguna vez te ocurri\u00f3 esto, tambi\u00e9n se puede deber a que&hellip;<\/p>","protected":false},"author":1,"featured_media":3751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo automatizar reportes con Google Data Studio - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/en\/le-marketing-numerique\/automatiser-rapports-google-data-studio\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo automatizar reportes con Google Data Studio - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"\u00bfAlguna vez escuchaste hablar de \u00abData Paralysis\u00bb? es el momento en el que existe una gran cantidad de datos, pero no conclusiones sobre la informaci\u00f3n relevante que estos datos entregan, es decir, los datos no responden a preguntas o no entregan conclusiones significativas. 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