{"id":3776,"date":"2018-09-14T15:42:23","date_gmt":"2018-09-14T18:42:23","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=3776"},"modified":"2018-09-14T15:42:23","modified_gmt":"2018-09-14T18:42:23","slug":"novedades-en-google-ads","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/news-in-google-ads\/","title":{"rendered":"What&#039;s new in Google AdWords Editor Version 12.5"},"content":{"rendered":"<div dir=\"auto\">Today I want to share with you some of the news of Google AdWords Editor, if you have version 12.5 you will find the following updates on the platform.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\"><strong>1) More text in expandable ads:<\/strong> Now a third header and a second description can be added, each description has a 90 character limit.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\"><strong>2) New description for dynamic search ads:<\/strong>\u00a0 Now it is possible to add a second description line, the two fields for descriptions have a 90 character limit as well.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\"><strong>3) Longer descriptions by call target ads:<\/strong> In this type of ad, the limit in the description field was increased to 90 characters.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\"><strong>4) New custom rule:<\/strong> Sitelinks without description. Sitelink extensions with descriptions can improve your CTR, this custom rule will warn you if you try to add or edit elements in the sitelink feed that do not have a text description associated with them.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">\u00a0Have you already tried Google AdWords Editor updates? What do you think?<\/div>","protected":false},"excerpt":{"rendered":"<p>Hoy quiero compartir con ustedes algunas de las novedades de Google AdWords Editor, \u00a0si tienes la versi\u00f3n 12.5 vas encontrar las siguientes actualizaciones en la plataforma. 1) M\u00e1s texto en anuncios expandibles: Ahora se pueden agregar una tercera cabecera y una segunda descripci\u00f3n, cada descripci\u00f3n tiene un l\u00edmite de 90 caracteres. 2) Nueva descripci\u00f3n para&hellip;<\/p>","protected":false},"author":1,"featured_media":3777,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc-google-ads"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Novedades en Google AdWords Editor Versi\u00f3n 12.5 - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/news-in-google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novedades en Google AdWords Editor Versi\u00f3n 12.5 - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Hoy quiero compartir con ustedes algunas de las novedades de Google AdWords Editor, \u00a0si tienes la versi\u00f3n 12.5 vas encontrar las siguientes actualizaciones en la plataforma. 1) M\u00e1s texto en anuncios expandibles: Ahora se pueden agregar una tercera cabecera y una segunda descripci\u00f3n, cada descripci\u00f3n tiene un l\u00edmite de 90 caracteres. 2) Nueva descripci\u00f3n para&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/news-in-google-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-14T18:42:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/adwords.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1133\" \/>\n\t<meta property=\"og:image:height\" content=\"522\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/news-in-google-ads\/\",\"url\":\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/news-in-google-ads\/\",\"name\":\"Novedades en Google AdWords Editor Versi\u00f3n 12.5 - 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