{"id":3797,"date":"2018-09-30T13:09:36","date_gmt":"2018-09-30T16:09:36","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=3797"},"modified":"2018-09-24T13:10:19","modified_gmt":"2018-09-24T16:10:19","slug":"novedades-en-los-anuncios-adaptables-en-display","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/whats-new-in-responsive-ads-on-display\/","title":{"rendered":"What&#039;s new in responsive ads on Display"},"content":{"rendered":"<p>Google continues to release very interesting updates. This time he announced a new type of ad called Responsive Display Ads (RDA).<\/p>\n<p>This is a significant improvement since the option available until now only allowed 2 headings, 1 single image, logo and description. These new ads will allow up to 15 images, 5 headings, 5 descriptions and 5 logos to be uploaded. Google will then test different combinations through machine learning until it shows the combinations that work best.<\/p>\n<p>These ads will automatically adjust variables such as size and format to display based on available space. Google says that this change will be able to generate an increase in conversions in a 10% versus a simple ad group.<\/p>\n<p>When implementing this type of ad, Google will show a performance column based on how well a piece of content performs. You will be evaluated with grades such as &quot;In learning&quot;, &quot;Low&quot;, &quot;Good&quot; or &quot;Best&quot;.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3798\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/unnamed-2.png\" alt=\"\" width=\"629\" height=\"348\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/unnamed-2.png 895w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/unnamed-2-300x166.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/unnamed-2-768x425.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/unnamed-2-806x446.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/unnamed-2-558x309.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/unnamed-2-655x362.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/unnamed-2-820x454.png 820w\" sizes=\"(max-width: 629px) 100vw, 629px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>This new format will be available little by little to all users in the coming months. Did you already have a chance to try it? Tell us about your experience.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Google contin\u00faa lanzando actualizaciones muy interesantes. En esta ocasi\u00f3n anunci\u00f3 un nuevo tipo de anuncio que se llaman Anuncios Adaptables en Display, \u00abResponsive Display Ads\u00bb, (RDA) por sus siglas en ingl\u00e9s. Esto es una mejora significativa ya que la opci\u00f3n disponible hasta ahora s\u00f3lo permit\u00eda 2 encabezados, 1 sola imagen, logo y descripci\u00f3n. Estos nuevos&hellip;<\/p>","protected":false},"author":1,"featured_media":3798,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"quote","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3797","post","type-post","status-publish","format-quote","has-post-thumbnail","hentry","category-ppc-google-ads","post_format-post-format-quote"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Novedades en los anuncios adaptables en Display - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/was-ist-neu-in-reaktionsschnellen-anzeigen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novedades en los anuncios adaptables en Display - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Google contin\u00faa lanzando actualizaciones muy interesantes. En esta ocasi\u00f3n anunci\u00f3 un nuevo tipo de anuncio que se llaman Anuncios Adaptables en Display, \u00abResponsive Display Ads\u00bb, (RDA) por sus siglas en ingl\u00e9s. Esto es una mejora significativa ya que la opci\u00f3n disponible hasta ahora s\u00f3lo permit\u00eda 2 encabezados, 1 sola imagen, logo y descripci\u00f3n. Estos nuevos&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/was-ist-neu-in-reaktionsschnellen-anzeigen\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-30T16:09:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-09-24T16:10:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/unnamed-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"895\" \/>\n\t<meta property=\"og:image:height\" content=\"495\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/was-ist-neu-in-reaktionsschnellen-anzeigen\/\",\"url\":\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/was-ist-neu-in-reaktionsschnellen-anzeigen\/\",\"name\":\"Novedades en los anuncios adaptables en Display - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/was-ist-neu-in-reaktionsschnellen-anzeigen\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/was-ist-neu-in-reaktionsschnellen-anzeigen\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/unnamed-2.png\",\"datePublished\":\"2018-09-30T16:09:36+00:00\",\"dateModified\":\"2018-09-24T16:10:19+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/was-ist-neu-in-reaktionsschnellen-anzeigen\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/was-ist-neu-in-reaktionsschnellen-anzeigen\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/was-ist-neu-in-reaktionsschnellen-anzeigen\/#primaryimage\",\"url\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/unnamed-2.png\",\"contentUrl\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/unnamed-2.png\",\"width\":895,\"height\":495},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/was-ist-neu-in-reaktionsschnellen-anzeigen\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Novedades en los anuncios adaptables en Display\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. 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