{"id":3804,"date":"2018-09-28T10:00:45","date_gmt":"2018-09-28T13:00:45","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=3804"},"modified":"2018-09-24T13:08:09","modified_gmt":"2018-09-24T16:08:09","slug":"el-futuro-de-busqueda-asistentes-personales","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/en\/digital-marketing\/the-future-of-search-personal-assistants\/","title":{"rendered":"The Future of Search Engines: Personal Assistants"},"content":{"rendered":"<p>Although reading the title seems strange, this is one of the relevant trends that will shape the future of how people will search through digital media. Machine Learning is consolidated as a base technology in the development of new formats and possibilities in the advertising platforms that we use every day. This means that different personal assistant platforms have been developed such as Amazon Echo, Siri, Cortana, Google Now and Hound.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3805\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/personal-assistants-1.jpg\" alt=\"\" width=\"653\" height=\"164\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/personal-assistants-1.jpg 970w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/personal-assistants-1-300x75.jpg 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/personal-assistants-1-768x192.jpg 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/personal-assistants-1-806x202.jpg 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/personal-assistants-1-558x140.jpg 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/personal-assistants-1-655x164.jpg 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/personal-assistants-1-820x205.jpg 820w\" sizes=\"(max-width: 653px) 100vw, 653px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>If we take Google as an example, now our personal assistant can give us notifications of upcoming events, distances between routes, restaurant reservations, etc.<\/p>\n<p>This may sound simple but the best is yet to come. Google has insisted that it wants to become the most important platform for personal assistants. We see it in developments like the <a href=\"https:\/\/waymo.com\/\">Waymo<\/a> (the self-driving car) and <a href=\"https:\/\/nest.com\/uk\/\">Nest<\/a>, a platform to connect all the services of your house: Security, temperature, alarms etc.<\/p>\n<p>Why would this be a trend in the future of search engines? because as personal assistants get more and more sophisticated, more data collects, and more can be learned from that data from machine learning. In the same way, these platforms will be one of the most capable options to provide relevant search results for each user. Let&#039;s not forget that today most of the searches are still carried out through a keyboard, in the future we will probably simply ask one of these devices the question.<\/p>\n<p>What do you think of this trend, have you used a personal assistant?<\/p>","protected":false},"excerpt":{"rendered":"<p>Aunque leyendo el t\u00edtulo parece extra\u00f1o, esta es una de las tendencias relevantes que moldear\u00e1n el futuro de c\u00f3mo las personas realizar\u00e1n b\u00fasquedas a trav\u00e9s de medios digitales. Machine Learning se consolida como una tecnolog\u00eda base en el desarrollo de nuevos formatos y posibilidades en las plataformas de anuncios que usamos d\u00eda a d\u00eda. Esto&hellip;<\/p>","protected":false},"author":1,"featured_media":3805,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,1],"tags":[],"class_list":["post-3804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","category-marketing-digital"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El futuro de los motores de b\u00fasqueda: Asistentes personales - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/en\/digital-marketing\/the-future-of-search-personal-assistants\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El futuro de los motores de b\u00fasqueda: Asistentes personales - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Aunque leyendo el t\u00edtulo parece extra\u00f1o, esta es una de las tendencias relevantes que moldear\u00e1n el futuro de c\u00f3mo las personas realizar\u00e1n b\u00fasquedas a trav\u00e9s de medios digitales. Machine Learning se consolida como una tecnolog\u00eda base en el desarrollo de nuevos formatos y posibilidades en las plataformas de anuncios que usamos d\u00eda a d\u00eda. Esto&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/en\/digital-marketing\/the-future-of-search-personal-assistants\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-28T13:00:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-09-24T16:08:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/personal-assistants-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"970\" \/>\n\t<meta property=\"og:image:height\" content=\"243\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/en\/digital-marketing\/the-future-of-search-personal-assistants\/\",\"url\":\"https:\/\/guillermopareja.com\/en\/digital-marketing\/the-future-of-search-personal-assistants\/\",\"name\":\"El futuro de los motores de b\u00fasqueda: Asistentes personales - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/guillermopareja.com\/en\/digital-marketing\/the-future-of-search-personal-assistants\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/guillermopareja.com\/en\/digital-marketing\/the-future-of-search-personal-assistants\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/personal-assistants-1.jpg\",\"datePublished\":\"2018-09-28T13:00:45+00:00\",\"dateModified\":\"2018-09-24T16:08:09+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/en\/digital-marketing\/the-future-of-search-personal-assistants\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/en\/digital-marketing\/the-future-of-search-personal-assistants\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/guillermopareja.com\/en\/digital-marketing\/the-future-of-search-personal-assistants\/#primaryimage\",\"url\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/personal-assistants-1.jpg\",\"contentUrl\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/personal-assistants-1.jpg\",\"width\":970,\"height\":243},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/en\/digital-marketing\/the-future-of-search-personal-assistants\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El futuro de los motores de b\u00fasqueda: Asistentes personales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. 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