{"id":3882,"date":"2018-11-13T17:51:20","date_gmt":"2018-11-13T20:51:20","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=3882"},"modified":"2018-11-13T17:51:20","modified_gmt":"2018-11-13T20:51:20","slug":"nuevas-metricas-de-posicion-en-google-ads","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/new-metrics-of-position-in-google-ads\/","title":{"rendered":"New position metrics in Google Ads"},"content":{"rendered":"
Google Ads will launch four new metrics in the coming weeks to indicate where our ads appear on the results page.<\/div>\n
<\/div>\n
This is important because the average position is a metric that could perhaps be more specific, since the first ad space is not always at the top of the page, that is, at the top of where the organic results are.<\/div>\n
\"\"<\/div>\n
<\/div>\n
Ads that appeared on the right when searching from computers ceased to exist a while ago, but now there are times when the first ad on the page actually appears at the bottom, below organic results. From this it begins to make sense that some CTRs are lower.<\/div>\n
<\/div>\n
This new feature includes two metrics that try to refer to the position number one, that is, the first result in the highest part of the page, and two metrics about all the impressions that are shown above the organic results.<\/div>\n
<\/div>\n
Impressions (Absolute top) %: This is what most users consider to be the number one position. This metric shows the percentage of impressions that are served on the first ad, above the organic results.<\/div>\n
<\/div>\n
Impressions (Top) %: The percentage of impressions that are served anywhere higher than organic results.<\/div>\n
<\/div>\n
Search (absolute top) IS: The impressions your ad received in the number one position, divided by the estimated number of impressions that your ad was eligible to be in the number one position.<\/div>\n
<\/div>\n
Search (top) IS: The impressions that your ad received in the main section, that is, in the main results above the organic results; compared to the estimated number of impressions where your ad was eligible to rank number one.<\/div>\n
<\/div>\n
The first two metrics will give an overview of when and how impressions were generated in the top space of organic results.<\/div>\n
<\/div>\n
The two metrics that have in their name IS (whose acronym in English means \u201cimpression share\u201d or \u201cimpression share\u201d in Spanish), shows the proportion of impressions in which your ad was eligible to be in the ad unit that was found above organic results.<\/div>\n
<\/div>\n
If you're using average position to bid for a post on the results page, Google suggests that you use this new set of metrics to achieve those goals.<\/div>\n
<\/div>\n
\u00a0Have you already found this update on your platform? Tell us how was your experience.<\/div>","protected":false},"excerpt":{"rendered":"

Google Ads lanzar\u00e1 en las pr\u00f3ximas semanas cuatro nuevas m\u00e9tricas para indicar el lugar en el que aparecen nuestros anuncios dentro de la p\u00e1gina de resultados. Esto es importante porque la posici\u00f3n promedio es una m\u00e9trica que quiz\u00e1s podr\u00eda ser m\u00e1s espec\u00edfica, ya que no siempre el primer espacio de anuncios est\u00e1 en la parte…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3882","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads"],"aioseo_notices":[],"yoast_head":"\nNuevas m\u00e9tricas de posici\u00f3n en Google Ads - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/new-metrics-of-position-in-google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nuevas m\u00e9tricas de posici\u00f3n en Google Ads - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Google Ads lanzar\u00e1 en las pr\u00f3ximas semanas cuatro nuevas m\u00e9tricas para indicar el lugar en el que aparecen nuestros anuncios dentro de la p\u00e1gina de resultados. Esto es importante porque la posici\u00f3n promedio es una m\u00e9trica que quiz\u00e1s podr\u00eda ser m\u00e1s espec\u00edfica, ya que no siempre el primer espacio de anuncios est\u00e1 en la parte…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/new-metrics-of-position-in-google-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-13T20:51:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/11\/google-ads-top-absolute-top.png\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/new-metrics-of-position-in-google-ads\/\",\"url\":\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/new-metrics-of-position-in-google-ads\/\",\"name\":\"Nuevas m\u00e9tricas de posici\u00f3n en Google Ads - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/new-metrics-of-position-in-google-ads\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/new-metrics-of-position-in-google-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/11\/google-ads-top-absolute-top.png\",\"datePublished\":\"2018-11-13T20:51:20+00:00\",\"dateModified\":\"2018-11-13T20:51:20+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/new-metrics-of-position-in-google-ads\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/new-metrics-of-position-in-google-ads\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/new-metrics-of-position-in-google-ads\/#primaryimage\",\"url\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/11\/google-ads-top-absolute-top.png\",\"contentUrl\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/11\/google-ads-top-absolute-top.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/new-metrics-of-position-in-google-ads\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nuevas m\u00e9tricas de posici\u00f3n en Google Ads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.\",\"sameAs\":[\"http:\/\/guillermopareja.com\"],\"url\":\"https:\/\/guillermopareja.com\/en\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nuevas m\u00e9tricas de posici\u00f3n en Google Ads - Marketing y Anal\u00edtica Digital","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/new-metrics-of-position-in-google-ads\/","og_locale":"en_US","og_type":"article","og_title":"Nuevas m\u00e9tricas de posici\u00f3n en Google Ads - Marketing y Anal\u00edtica Digital","og_description":"Google Ads lanzar\u00e1 en las pr\u00f3ximas semanas cuatro nuevas m\u00e9tricas para indicar el lugar en el que aparecen nuestros anuncios dentro de la p\u00e1gina de resultados. Esto es importante porque la posici\u00f3n promedio es una m\u00e9trica que quiz\u00e1s podr\u00eda ser m\u00e1s espec\u00edfica, ya que no siempre el primer espacio de anuncios est\u00e1 en la parte…","og_url":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/new-metrics-of-position-in-google-ads\/","og_site_name":"Marketing y Anal\u00edtica Digital","article_publisher":"https:\/\/www.facebook.com\/consultorgoogleadwords\/","article_published_time":"2018-11-13T20:51:20+00:00","og_image":[{"url":"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/11\/google-ads-top-absolute-top.png"}],"author":"Guillermo Pareja","twitter_card":"summary_large_image","twitter_creator":"@guillepareja","twitter_site":"@guillepareja","twitter_misc":{"Written by":"Guillermo Pareja","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/new-metrics-of-position-in-google-ads\/","url":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/new-metrics-of-position-in-google-ads\/","name":"Nuevas m\u00e9tricas de posici\u00f3n en Google Ads - Marketing y Anal\u00edtica Digital","isPartOf":{"@id":"https:\/\/guillermopareja.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/new-metrics-of-position-in-google-ads\/#primaryimage"},"image":{"@id":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/new-metrics-of-position-in-google-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/11\/google-ads-top-absolute-top.png","datePublished":"2018-11-13T20:51:20+00:00","dateModified":"2018-11-13T20:51:20+00:00","author":{"@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88"},"breadcrumb":{"@id":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/new-metrics-of-position-in-google-ads\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/guillermopareja.com\/en\/ppc-google-ads\/new-metrics-of-position-in-google-ads\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/new-metrics-of-position-in-google-ads\/#primaryimage","url":"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/11\/google-ads-top-absolute-top.png","contentUrl":"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/11\/google-ads-top-absolute-top.png"},{"@type":"BreadcrumbList","@id":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/new-metrics-of-position-in-google-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/guillermopareja.com\/de\/"},{"@type":"ListItem","position":2,"name":"Nuevas m\u00e9tricas de posici\u00f3n en Google Ads"}]},{"@type":"WebSite","@id":"https:\/\/guillermopareja.com\/de\/#website","url":"https:\/\/guillermopareja.com\/de\/","name":"Marketing y Anal\u00edtica Digital","description":"Blog de Guillermo Pareja","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/guillermopareja.com\/de\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88","name":"Guillermo Pareja","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","caption":"Guillermo Pareja"},"description":"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.","sameAs":["http:\/\/guillermopareja.com"],"url":"https:\/\/guillermopareja.com\/en\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/posts\/3882"}],"collection":[{"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/comments?post=3882"}],"version-history":[{"count":0,"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/posts\/3882\/revisions"}],"wp:attachment":[{"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/media?parent=3882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/categories?post=3882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/tags?post=3882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}