{"id":3903,"date":"2018-11-23T17:04:27","date_gmt":"2018-11-23T20:04:27","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=3903"},"modified":"2018-11-23T17:04:27","modified_gmt":"2018-11-23T20:04:27","slug":"anuncio-de-videos-secuenciales-google-ads","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/en\/google\/sequential-video-ad-google-ads\/","title":{"rendered":"Now available in Google Ads: Video Ad Sequencing"},"content":{"rendered":"<div dir=\"auto\">Video ad sequencing allows you to generate a broader narrative than can be achieved by displaying a single ad in isolation. This tool was launched at the beginning of the year and is now available to all users on Google Ads.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Video ad sequencing makes an impact for brands of all sizes, industries, and marketing objectives. According to a recent Google study, this format contributes to a significant improvement in ad completion rate. Also in another study carried out with Ipsos, it was found that the six-second video sequences and TrueView ads generate a significant impact on the recall of the ad and purchase intention with an average incremental of 118% and 40% respectively. (Source: Google-Ipsos Lab Experiment, United States, March 2018.)<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Also different types of creative pieces can generate different results. Specifically, it was found that sequences using the same creative piece cut out in different ways contributed to improving metrics more associated with the mouth of the funnel, such as ad recall.<\/div>\n<div dir=\"auto\">On the contrary, using different creative messages is better to generate actions such as purchase intention, using this last methodology generated an increase of 67% compared to the use of a single creative piece used repeatedly.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">According to Google, 20th Century Fox used video ad sequencing for the &quot;The Great Showman&quot; trailer and got a five times stronger response compared to overall industry results.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">It seems to me a very interesting format since nowadays we all consume small pieces of information: Snaps, tweets, stories etc. Being able to receive a longer message across different platforms is a good opportunity to stand out from the noise.<\/div>","protected":false},"excerpt":{"rendered":"<p>La secuenciaci\u00f3n de anuncios de video permite generar una narrativa m\u00e1s amplia de la que se puede lograr mostrando un solo anuncio de forma aislada. Esta herramienta se lanz\u00f3 a comienzos de a\u00f1o y ahora se encuentra disponible para todos los usuarios en Google Ads. La secuenciaci\u00f3n de anuncios de video\u00a0genera un impacto para marcas&hellip;<\/p>","protected":false},"author":1,"featured_media":3906,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,1],"tags":[],"class_list":["post-3903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","category-marketing-digital"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ahora disponible en Google Ads: Secuenciaci\u00f3n de anuncios de video - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/en\/google\/sequential-video-ad-google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ahora disponible en Google Ads: Secuenciaci\u00f3n de anuncios de video - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"La secuenciaci\u00f3n de anuncios de video permite generar una narrativa m\u00e1s amplia de la que se puede lograr mostrando un solo anuncio de forma aislada. Esta herramienta se lanz\u00f3 a comienzos de a\u00f1o y ahora se encuentra disponible para todos los usuarios en Google Ads. La secuenciaci\u00f3n de anuncios de video\u00a0genera un impacto para marcas&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/en\/google\/sequential-video-ad-google-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-23T20:04:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/11\/Video-Ads-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"642\" \/>\n\t<meta property=\"og:image:height\" content=\"428\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/es_es\/google\/anuncio-de-videos-secuenciales-google-ads\/\",\"url\":\"https:\/\/guillermopareja.com\/es_es\/google\/anuncio-de-videos-secuenciales-google-ads\/\",\"name\":\"Ahora disponible en Google Ads: Secuenciaci\u00f3n de anuncios de video - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/guillermopareja.com\/es_es\/google\/anuncio-de-videos-secuenciales-google-ads\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/guillermopareja.com\/es_es\/google\/anuncio-de-videos-secuenciales-google-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/11\/Video-Ads-1.jpg\",\"datePublished\":\"2018-11-23T20:04:27+00:00\",\"dateModified\":\"2018-11-23T20:04:27+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/es_es\/google\/anuncio-de-videos-secuenciales-google-ads\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/es_es\/google\/anuncio-de-videos-secuenciales-google-ads\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/guillermopareja.com\/es_es\/google\/anuncio-de-videos-secuenciales-google-ads\/#primaryimage\",\"url\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/11\/Video-Ads-1.jpg\",\"contentUrl\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/11\/Video-Ads-1.jpg\",\"width\":642,\"height\":428},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/es_es\/google\/anuncio-de-videos-secuenciales-google-ads\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ahora disponible en Google Ads: Secuenciaci\u00f3n de anuncios de video\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. 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