{"id":4052,"date":"2019-06-19T12:09:48","date_gmt":"2019-06-19T15:09:48","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=4052"},"modified":"2019-06-19T12:09:48","modified_gmt":"2019-06-19T15:09:48","slug":"maximiza-la-puntuacion-de-optimizacion-en-google-ads","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/maximize-optimization-score-in-google-ads\/","title":{"rendered":"Maximize your Google Ads optimization score"},"content":{"rendered":"

Google Ads recently launched the <\/span>optimization score<\/span><\/i> so that by enabling suggestions you can better understand your account and get the maximum potential from it. These suggestions can be about pausing keywords, adding other ads, or enabling automatic bidding. To enable this option you must go to the "Recommendations" page and with this update you will be able to generate more conversions and profitability in your campaigns when allocating budget.<\/span><\/p>\n

The <\/span>optimization score, <\/span><\/i>As its name indicates, it is a percentage value between zero and one hundred, where this (100%) represents the maximum optimization of the opportunities that the platform identifies for your account at a given time. It can be used both when carrying out a campaign and regarding the configuration of your account or that of the administrator.<\/span><\/p>\n

In the following example the <\/span>optimization score <\/span><\/i>The image shows a value of 72.4%, which can be optimized until reaching 100%, as long as you attend and apply the recommendations provided by Google Ads.<\/span><\/p>\n

\"\"<\/p>\n

To better show you the advantages of using this section, I present some situations, in which the optimization score has played a fundamental role in improving results.<\/p>\n

In the first example, Hanapin Marketing put great focus and interest in the recommendations that favored the daily management of its multiple accounts, in order to get the most out of its clients' campaigns. In one of these campaigns, the platform suggested that you change the bid strategy from using the <\/span>Improved CPC<\/span><\/i>, to adopt <\/span>maximize conversions<\/span><\/i>, a fully automatic strategy. Following this recommendation, the agency increased its client's conversions by 44 % and reduced CPA by 32%.<\/span><\/p>\n

In another similar example <\/span>Wpromote,<\/span> a digital marketing agency, used the <\/span>optimization score<\/span><\/i> to develop your accounts while still meeting your efficiency goals by changing your bid strategy to <\/span>Target CPA<\/span><\/i> in a remarketing campaign which increased conversions by 20% and reduced CPA by 16%.<\/span><\/p>\n

Remember that p<\/span>To use the optimization score you must go to the "Recommendations" page of your account, however, I leave you the <\/span>Official guide <\/span><\/a>to use the optimization score and recommendation page. I hope you find it useful!<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Google Ads recently released the optimization score so that by enabling suggestions you can better understand your account and get the most potential out of it. These suggestions can be about pausing keywords, adding other ads, or enabling automatic bidding. To enable this option you must ...<\/p>","protected":false},"author":1,"featured_media":4057,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-4052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc-google-ads"],"aioseo_notices":[],"yoast_head":"\nMaximiza la puntuaci\u00f3n de optimizaci\u00f3n en Google Ads - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Hace poco Google Ads lanz\u00f3 la puntuaci\u00f3n de optimizaci\u00f3n a fin de que a trav\u00e9s de la habilitaci\u00f3n de sugerencias puedas comprender mejor tu cuenta y obtener el m\u00e1ximo potencial de ella.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/maximizar-otimizacao-pontuacao-in-google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maximiza la puntuaci\u00f3n de optimizaci\u00f3n en Google Ads - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Hace poco Google Ads lanz\u00f3 la puntuaci\u00f3n de optimizaci\u00f3n a fin de que a trav\u00e9s de la habilitaci\u00f3n de sugerencias puedas comprender mejor tu cuenta y obtener el m\u00e1ximo potencial de ella.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/maximizar-otimizacao-pontuacao-in-google-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-19T15:09:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/blog-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"806\" \/>\n\t<meta property=\"og:image:height\" content=\"459\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/maximizar-otimizacao-pontuacao-in-google-ads\/\",\"url\":\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/maximizar-otimizacao-pontuacao-in-google-ads\/\",\"name\":\"Maximiza la puntuaci\u00f3n de optimizaci\u00f3n en Google Ads - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/maximizar-otimizacao-pontuacao-in-google-ads\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/maximizar-otimizacao-pontuacao-in-google-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/blog-1.jpg\",\"datePublished\":\"2019-06-19T15:09:48+00:00\",\"dateModified\":\"2019-06-19T15:09:48+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"description\":\"Hace poco Google Ads lanz\u00f3 la puntuaci\u00f3n de optimizaci\u00f3n a fin de que a trav\u00e9s de la habilitaci\u00f3n de sugerencias puedas comprender mejor tu cuenta y obtener el m\u00e1ximo potencial de ella.\",\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/maximizar-otimizacao-pontuacao-in-google-ads\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/maximizar-otimizacao-pontuacao-in-google-ads\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/maximizar-otimizacao-pontuacao-in-google-ads\/#primaryimage\",\"url\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/blog-1.jpg\",\"contentUrl\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/blog-1.jpg\",\"width\":806,\"height\":459},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/maximizar-otimizacao-pontuacao-in-google-ads\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Maximiza la puntuaci\u00f3n de optimizaci\u00f3n en Google Ads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.\",\"sameAs\":[\"http:\/\/guillermopareja.com\"],\"url\":\"https:\/\/guillermopareja.com\/en\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Maximiza la puntuaci\u00f3n de optimizaci\u00f3n en Google Ads - Marketing y Anal\u00edtica Digital","description":"Hace poco Google Ads lanz\u00f3 la puntuaci\u00f3n de optimizaci\u00f3n a fin de que a trav\u00e9s de la habilitaci\u00f3n de sugerencias puedas comprender mejor tu cuenta y obtener el m\u00e1ximo potencial de ella.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/maximizar-otimizacao-pontuacao-in-google-ads\/","og_locale":"en_US","og_type":"article","og_title":"Maximiza la puntuaci\u00f3n de optimizaci\u00f3n en Google Ads - Marketing y Anal\u00edtica Digital","og_description":"Hace poco Google Ads lanz\u00f3 la puntuaci\u00f3n de optimizaci\u00f3n a fin de que a trav\u00e9s de la habilitaci\u00f3n de sugerencias puedas comprender mejor tu cuenta y obtener el m\u00e1ximo potencial de ella.","og_url":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/maximizar-otimizacao-pontuacao-in-google-ads\/","og_site_name":"Marketing y Anal\u00edtica Digital","article_publisher":"https:\/\/www.facebook.com\/consultorgoogleadwords\/","article_published_time":"2019-06-19T15:09:48+00:00","og_image":[{"width":806,"height":459,"url":"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/blog-1.jpg","type":"image\/jpeg"}],"author":"Guillermo Pareja","twitter_card":"summary_large_image","twitter_creator":"@guillepareja","twitter_site":"@guillepareja","twitter_misc":{"Written by":"Guillermo Pareja","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/maximizar-otimizacao-pontuacao-in-google-ads\/","url":"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/maximizar-otimizacao-pontuacao-in-google-ads\/","name":"Maximiza la puntuaci\u00f3n de optimizaci\u00f3n en Google Ads - Marketing y Anal\u00edtica Digital","isPartOf":{"@id":"https:\/\/guillermopareja.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/maximizar-otimizacao-pontuacao-in-google-ads\/#primaryimage"},"image":{"@id":"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/maximizar-otimizacao-pontuacao-in-google-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/blog-1.jpg","datePublished":"2019-06-19T15:09:48+00:00","dateModified":"2019-06-19T15:09:48+00:00","author":{"@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88"},"description":"Hace poco Google Ads lanz\u00f3 la puntuaci\u00f3n de optimizaci\u00f3n a fin de que a trav\u00e9s de la habilitaci\u00f3n de sugerencias puedas comprender mejor tu cuenta y obtener el m\u00e1ximo potencial de ella.","breadcrumb":{"@id":"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/maximizar-otimizacao-pontuacao-in-google-ads\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/maximizar-otimizacao-pontuacao-in-google-ads\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/maximizar-otimizacao-pontuacao-in-google-ads\/#primaryimage","url":"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/blog-1.jpg","contentUrl":"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/blog-1.jpg","width":806,"height":459},{"@type":"BreadcrumbList","@id":"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/maximizar-otimizacao-pontuacao-in-google-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/guillermopareja.com\/de\/"},{"@type":"ListItem","position":2,"name":"Maximiza la puntuaci\u00f3n de optimizaci\u00f3n en Google Ads"}]},{"@type":"WebSite","@id":"https:\/\/guillermopareja.com\/de\/#website","url":"https:\/\/guillermopareja.com\/de\/","name":"Marketing y Anal\u00edtica Digital","description":"Blog de Guillermo Pareja","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/guillermopareja.com\/de\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88","name":"Guillermo Pareja","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","caption":"Guillermo Pareja"},"description":"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.","sameAs":["http:\/\/guillermopareja.com"],"url":"https:\/\/guillermopareja.com\/en\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/posts\/4052"}],"collection":[{"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/comments?post=4052"}],"version-history":[{"count":0,"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/posts\/4052\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/media\/4057"}],"wp:attachment":[{"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/media?parent=4052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/categories?post=4052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/tags?post=4052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}