{"id":4058,"date":"2019-02-28T15:13:21","date_gmt":"2019-02-28T18:13:21","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=4058"},"modified":"2019-02-28T15:13:21","modified_gmt":"2019-02-28T18:13:21","slug":"novedades-en-google-shopping","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/news-in-google-shopping\/","title":{"rendered":"What&#039;s new in Google Shopping"},"content":{"rendered":"<p>Google has added additional buttons to the product listing ads located on the right side of search results. When you click on these buttons (for &quot;Details&quot;, &quot;Reviews&quot; and &quot;Stores&quot;) more details about the results obtained are displayed. The features are similar to what Google uses in mobile search, but the interface is new and different for the search engine&#039;s home page.<\/p>\n<p>Product buttons<br \/>\nAs we can see in the image below, these buttons appear when Google shows you a Google Shopping card or panel located on the right side in the search results. They appear when you search for products such as an &quot;Iphone xr&quot; or when making similar queries.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4059\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-1.png\" alt=\"\" width=\"800\" height=\"819\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-1.png 800w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-1-293x300.png 293w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-1-768x786.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-1-558x571.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-1-655x671.png 655w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>The following is a full-size image where you can see the placement of both the ads and the buttons.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4061\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-2-1-1024x710.png\" alt=\"\" width=\"945\" height=\"655\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-2-1-1024x710.png 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-2-1-300x208.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-2-1-768x533.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-2-1-1612x1118.png 1612w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-2-1-1116x774.png 1116w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-2-1-806x559.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-2-1-558x387.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-2-1-655x454.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-2-1-820x569.png 820w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-2-1.png 1900w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/p>\n<p>Clicking on them, the &#039;details&#039;, &#039;reviews&#039; and &#039;shops&#039; buttons will activate a screen displaying specific search results. In the following image you will find what is shown after clicking on the &quot;stores&quot; icon:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4062\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-3-1024x681.png\" alt=\"\" width=\"945\" height=\"628\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-3-1024x681.png 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-3-300x200.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-3-768x511.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-3-1612x1072.png 1612w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-3-1116x742.png 1116w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-3-806x536.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-3-558x371.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-3-655x436.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-3-820x546.png 820w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-3.png 1900w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/p>\n<p>Take these updates into account if your Shopping is one of the formats you use the most. Have you already tried it? tell us your experience.<\/p>","protected":false},"excerpt":{"rendered":"<p>Google ha agregado botones adicionales a los anuncios del listado de productos ubicados en la parte derecha de resultados de b\u00fasqueda. Cuando haces clic en estos botones (para \u201cDetalles\u201d, \u201cOpiniones\u201d y \u201cTiendas\u201d) se muestran m\u00e1s detalles sobre los resultados obtenidos. Las caracter\u00edsticas son similares a las que usa Google en la b\u00fasqueda m\u00f3vil, pero la&hellip;<\/p>","protected":false},"author":1,"featured_media":4064,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-4058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc-google-ads"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Novedades en Google Shopping - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google ha agregado botones adicionales a los anuncios del listado de productos ubicados en la parte derecha de resultados de b\u00fasqueda.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/nouvelles-dans-google-shopping\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novedades en Google Shopping - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Google ha agregado botones adicionales a los anuncios del listado de productos ubicados en la parte derecha de resultados de b\u00fasqueda.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/nouvelles-dans-google-shopping\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-28T18:13:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/Banner-art-2-sem-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"667\" \/>\n\t<meta property=\"og:image:height\" content=\"375\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/nouvelles-dans-google-shopping\/\",\"url\":\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/nouvelles-dans-google-shopping\/\",\"name\":\"Novedades en Google Shopping - 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