{"id":471,"date":"2010-01-19T20:22:42","date_gmt":"2010-01-19T23:22:42","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=471"},"modified":"2010-01-19T20:22:42","modified_gmt":"2010-01-19T23:22:42","slug":"como-google-trata-los-sinonimos","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/en\/seo-web-positioning\/how-google-treats-synonyms\/","title":{"rendered":"How Google Treats Synonyms"},"content":{"rendered":"<p>In an article entitled: \u00ab<a href=\"http:\/\/googleblog.blogspot.com\/2010\/01\/helping-computers-understand-language.html\">Helping computers understand language<\/a>\u00abSteve Baker (Google Search Engineer) talks about how Google treats synonyms.<\/p>\n<p>Synonyms are an essential part of almost all languages and often depend on the context in which they are used to define their meaning, the goal of search engines is to give the best possible result to their users without them having to stop use natural language.<\/p>\n<p>Engineers have been improving the search algorithm&#039;s synonym system for several years, a tip from Matt Cutts is that we write naturally using several synonyms when expressing ourselves, since Google recognizes that we are talking about the same thing ... we must avoid the keyword stuffing that was so common until recently.<\/p>\n<p>As I had already said in another article, the density of keywords is already something worthless and outdated, the important thing now is the context and quality of the article.<\/p>\n<p>From these types of articles we can see that Google intends to invest heavily in this factor to improve the quality of results, in fact it has been doing so for some time, if we want to achieve good long-term results, it is best to think more about the client and less on the robot.<\/p>\n<p>You can see Matt Cutts&#039; article here: <a href=\"http:\/\/www.mattcutts.com\/blog\/google-synonyms\/\">More info about synonyms at Google<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>En un art\u00edculo titulado: \u00abAyudando a las computadoras a entender el lenguaje\u00ab, Steve Baker (Ingeniero de b\u00fasqueda de Google) habla sobre la forma en que Google trata los sin\u00f3nimos. Los sin\u00f3nimos son una parte esencial de casi todos los lenguajes y muchas veces dependen del contexto en el que se utilizan para definir su significado,&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[8],"class_list":["post-471","post","type-post","status-publish","format-standard","hentry","category-posicionamiento-web-seo","tag-posicionamiento-web"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo Google trata los sin\u00f3nimos - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"C\u00f3mo Google trata los sin\u00f3nimos: Un art\u00edculo de posicionamiento web sobre la forma en la que Google utiliza los sinonimos para mejorar sus resultados.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/en\/seo-posizionamento-web\/come-google-tratta-sinonimi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo Google trata los sin\u00f3nimos - 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