{"id":4781,"date":"2020-09-17T12:48:47","date_gmt":"2020-09-17T15:48:47","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=4781"},"modified":"2020-09-17T12:48:49","modified_gmt":"2020-09-17T15:48:49","slug":"publicar-contenido-paginado-google","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/en\/digital-marketing\/publish-paginated-content-google\/","title":{"rendered":"What's the best way to post paginated content to make it relevant to Google?"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Google made an announcement through Twitter indicating that the search engine has removed the rel = prev \/ next pagination attributes, used to tell search engines the relationship between pages in a sequence. According to the company, this decision works in favor of highlighting the content that is displayed on unique pages since it is the most valued by users. <\/p>\n\n\n\n

\"\"
Fountain: Twitter.com <\/a><\/figcaption><\/figure>\n\n\n\n

What does this ad mean?<\/strong><\/p>\n\n\n\n

In short, the best way to handle paginated content is by not using it, as it will have less relevance within this search engine. <\/p>\n\n\n\n

An example of pagination occurs when some publishers divide their content across multiple pages in order to inflate their ad impression metrics. <\/p>\n\n\n\n

Similarly, multiple studies have found that users are bothered by finding this fragmentation of information, which is why the search engine has decided not to consider the pagination attribute any more. <\/p>\n\n\n\n

There are many reasons why your information can be fragmented on different pages, so if your content is not divided on purpose, I recommend that you try to condense it into the fewest number of pages possible. <\/p>\n\n\n\n

Keep in mind that the rel = prev and rel = next pagination attributes have other functions in addition to SEO, so I do not recommend that you remove them. There are also other search engines like Bing where this pattern has not yet been eliminated.<\/p>\n\n\n\n

Here are some tips that will help improve your pages in general, as well as the non-pagination of your content:<\/p>\n\n\n\n

  • Allow search engines to crawl your pages. <\/li>
  • Don't index any of your pages.<\/li>
  • Avoid using canonical links on your pages, directed towards the home page. <\/li>
  • Do not use "nofollow" links between pages. <\/li><\/ul>\n\n\n\n

    Basically make sure you have strong links between pages and that they have a clean and logical crawl path set up. Keep in mind that in any case the search engines will find a way to take the user to the page that they are most interested in consulting. For this reason, it does not matter if your content is paginated or not, since the information that is relevant to the user is what will be displayed. <\/p>\n\n\n\n

    I recommend that you follow these tips so that your pages continue to have a good exposure in Google. Keep in mind that the search engine works in order to provide quality content to the user, so if you start from this principle you will have very good results. <\/p>","protected":false},"excerpt":{"rendered":"

    Google realiz\u00f3 un anuncio a trav\u00e9s de Twitter en el que indica que el buscador ha retirado los atributos de paginaci\u00f3n rel=prev\/next, utilizados para indicarle a los motores de b\u00fasqueda la relaci\u00f3n entre p\u00e1ginas de una secuencia. Seg\u00fan la compa\u00f1\u00eda esta decisi\u00f3n trabaja en favor de destacar el contenido que se muestra en p\u00e1ginas \u00fanicas…<\/p>","protected":false},"author":1,"featured_media":4785,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,1],"tags":[],"class_list":["post-4781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","category-marketing-digital"],"aioseo_notices":[],"yoast_head":"\n\u00bfCu\u00e1l es la mejor forma de publicar contenido paginado para que sea relevante en Google? - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/en\/digital-marketing\/publish-paginated-content-google\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfCu\u00e1l es la mejor forma de publicar contenido paginado para que sea relevante en Google? - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Google realiz\u00f3 un anuncio a trav\u00e9s de Twitter en el que indica que el buscador ha retirado los atributos de paginaci\u00f3n rel=prev\/next, utilizados para indicarle a los motores de b\u00fasqueda la relaci\u00f3n entre p\u00e1ginas de una secuencia. 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