{"id":5055,"date":"2021-02-03T14:16:20","date_gmt":"2021-02-03T17:16:20","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=5055"},"modified":"2021-02-03T14:16:22","modified_gmt":"2021-02-03T17:16:22","slug":"conoce-campanas-interacciones-aplicaciones-google","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/en\/digital-marketing\/meet-bells-interactions-google-apps\/","title":{"rendered":"Learn about interactions campaigns for Google applications"},"content":{"rendered":"<p>One of the great difficulties of launching applications for mobile devices is getting users to use them once they have been downloaded. It is for this reason that Google has a type of campaign designed so that users who have downloaded a certain application see ads for it in searches on Google, Play, YouTube and more than a million applications on the network.<\/p>\n\n\n\n<p>The way this happens is through the ads you create, so their creation is vitally important to the success of your app. Thus, to capture the attention of your users and encourage them to visit your platform again, it is recommended that you highlight new content or offers for your products through the image and video resources of your ads. For example, a good way to communicate with your audience is through short video clips or trailers in which you announce that important concept for your brand, or you can communicate news or discounts on shipping costs if you want your users to place orders from your application.<\/p>\n\n\n\n<p>You can also link your app campaigns to business data feeds or Google Merchant Center to highlight the most prominent content in your app. Keeping your listings up to date can be a problem, especially if you have a large number of products. This is how feeds are very good at presenting ads at scale and updating them with your most popular products or services or that have just entered your stock. These ads are in visually appealing formats and are displayed on sites where users spend the most time, such as below YouTube in-Stream ads that are displayed in apps.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"895\" height=\"403\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2021\/01\/1-1.png\" alt=\"\" class=\"wp-image-5056\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2021\/01\/1-1.png 895w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2021\/01\/1-1-300x135.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2021\/01\/1-1-768x346.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2021\/01\/1-1-806x363.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2021\/01\/1-1-558x251.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2021\/01\/1-1-655x295.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2021\/01\/1-1-820x369.png 820w\" sizes=\"(max-width: 895px) 100vw, 895px\" \/><\/figure>\n\n\n\n<p>Some of the improvements that the ads that are shown in the feeds are already having is to make your application more visible since they optimize the way in which the Google.com engagement ads are presented<\/p>\n\n\n\n<p>It is undoubtedly a great advantage to have your ads updated based on your stock and that is what this type of Google ads achieve in feeds. In addition, the way the ads are presented can include a personalized message in which the users who have your application will see the action you expect them to take.<\/p>\n\n\n\n<p><strong>How to implement campaigns so that your users interact with your application?<\/strong><\/p>\n\n\n\n<p>You must first complete the following requirements:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Have a minimum of 250,000 downloads of your application so that your audience is wide enough, so that Google can offer optimal results in your campaigns.<\/li><li>Configure your campaigns to generate interactions in your applications in an account other than the one you use in your campaigns for your App downloads. By doing this you optimize both actions and you can measure the result of the objectives you have defined.<\/li><li>Implement conversion tracking with the latest version of the <a href=\"https:\/\/support.google.com\/google-ads\/answer\/6397604\">Google Analytics for Firebase SDK<\/a> or through one of the partners of the <a href=\"https:\/\/support.google.com\/google-ads\/answer\/7382633\">App Attribution Program<\/a>. Remember to add \u201c<a href=\"https:\/\/developers.google.com\/app-conversion-tracking\/api\/request-response-specs\">session_starts \u201dto gclid<\/a>.<\/li><li>Implement deep linking with application bindings. universal links or custom schemes. Users can enter the page or item of their choice directly in the engagement ad.<\/li><\/ul>\n\n\n\n<p>In the same way, you can validate deep links in your Google Ads account to verify that they direct users to the landing pages of the applications associated with your ads. To do this, enter the URL of your app when creating your campaign and make sure you offer a good experience in your app to improve the loyalty of your users.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"895\" height=\"498\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2021\/01\/2-2.png\" alt=\"\" class=\"wp-image-5057\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2021\/01\/2-2.png 895w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2021\/01\/2-2-300x167.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2021\/01\/2-2-768x427.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2021\/01\/2-2-806x448.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2021\/01\/2-2-558x310.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2021\/01\/2-2-655x364.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2021\/01\/2-2-820x456.png 820w\" sizes=\"(max-width: 895px) 100vw, 895px\" \/><\/figure>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Una de las grandes dificultades que tiene lanzar aplicaciones para dispositivos m\u00f3viles es lograr que los usuarios las utilicen una vez las descargaron. Es por esta raz\u00f3n que Google tiene un tipo de campa\u00f1as dise\u00f1adas para que los usuarios que tienen descargada cierta aplicaci\u00f3n vean anuncios de la misma en las b\u00fasquedas de Google, Play,&hellip;<\/p>","protected":false},"author":1,"featured_media":5061,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Conoce las campa\u00f1as de interacciones para aplicaciones de Google - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/en\/digital-marketing\/meet-bells-interactions-google-apps\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conoce las campa\u00f1as de interacciones para aplicaciones de Google - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Una de las grandes dificultades que tiene lanzar aplicaciones para dispositivos m\u00f3viles es lograr que los usuarios las utilicen una vez las descargaron. Es por esta raz\u00f3n que Google tiene un tipo de campa\u00f1as dise\u00f1adas para que los usuarios que tienen descargada cierta aplicaci\u00f3n vean anuncios de la misma en las b\u00fasquedas de Google, Play,&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/en\/digital-marketing\/meet-bells-interactions-google-apps\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-03T17:16:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-03T17:16:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2021\/01\/3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"405\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/it\/marketing-digitale\/meet-bells-interactions-google-apps\/\",\"url\":\"https:\/\/guillermopareja.com\/it\/marketing-digitale\/meet-bells-interactions-google-apps\/\",\"name\":\"Conoce las campa\u00f1as de interacciones para aplicaciones de Google - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/guillermopareja.com\/it\/marketing-digitale\/meet-bells-interactions-google-apps\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/guillermopareja.com\/it\/marketing-digitale\/meet-bells-interactions-google-apps\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2021\/01\/3.jpg\",\"datePublished\":\"2021-02-03T17:16:20+00:00\",\"dateModified\":\"2021-02-03T17:16:22+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/it\/marketing-digitale\/meet-bells-interactions-google-apps\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/it\/marketing-digitale\/meet-bells-interactions-google-apps\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/guillermopareja.com\/it\/marketing-digitale\/meet-bells-interactions-google-apps\/#primaryimage\",\"url\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2021\/01\/3.jpg\",\"contentUrl\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2021\/01\/3.jpg\",\"width\":720,\"height\":405},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/it\/marketing-digitale\/meet-bells-interactions-google-apps\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Conoce las campa\u00f1as de interacciones para aplicaciones de Google\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. 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