There are 3 topics that lately I am passionate about, blogging, personal branding and authority ... both complement each other more than well and can make us achieve our goals much faster or find new goals and opportunities that we had not even thought about.<\/p>\n
What is the Authority?<\/strong><\/p>\n Authority has always existed, it is what makes leaders and experts see as such in front of their public or audience.<\/p>\n Previously, to transmit your knowledge in a massive way and show that you were an expert in a subject, you had to have a good budget dedicated to that or be a well-recognized figure in your environment, be it being a professor at a prestigious university or writing a column in a newspaper. popular.<\/p>\n The difference between ancient times and the current world is that the small entrepreneur or professional has the possibility of being able to communicate massively at low cost with his audience to demonstrate his experience and knowledge of his market.<\/p>\n Authority does not mean saying \u201cI know\u201d, it means that people say \u201che knows\u201d.<\/strong><\/p>\n How do I get authority?<\/strong><\/p>\n This is not something that can be faked, in the same way that it is easy to communicate en masse it is also easy to receive criticism en masse\u2026 so for our own good it is best to stick to honesty.<\/p>\n The tools are served on a silver platter, social networks, free blogging platforms, hosting prices and accessible domains for the simple mortal ... it only remains to transmit our message and find the people interested in it.<\/p>\n People who visit a blog are generally looking for useful information, something that they can apply to their life, profession, etc. They do not seek half-truths or simple advertising of a product or service.<\/p>\n The public looks for something that adds value and it is part of our job to give it to them, maybe if a reader is somewhat old, this model of giving something useful for free without receiving anything in return may seem very strange, however you can get a lot out of it. advantage.<\/p>\n