{"id":5217,"date":"2021-04-26T10:23:53","date_gmt":"2021-04-26T13:23:53","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=5217"},"modified":"2021-04-26T10:23:57","modified_gmt":"2021-04-26T13:23:57","slug":"supermetrics-la-mejor-herramienta-de-reportes-anunciantes","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/en\/digital-marketing\/supermetrics-the-best-advertiser-reporting-tool\/","title":{"rendered":"Supermetrics, the best reporting tool for advertisers"},"content":{"rendered":"

Before thoroughly reviewing what it is Supermetrics<\/a> Let's review some of the downsides of the current landscape when creating reports.<\/p>\n\n\n\n

As advertisers, we are always looking for the best reporting tool that works well across channels, has comparative dashboards, and is flexible enough to generate custom reports.<\/p>\n\n\n\n

The reporting saga<\/strong><\/p>\n\n\n\n

Let's say your goal is to measure everything, make a report and obtain important information from your measurements. Easier said than done. What happens more than usual when creating reports is that the process of tracking nuances and joining data becomes very complex and some tools only display a portion of the information you need. Not to mention that you still have to do the optimization process for your campaigns.<\/p>\n\n\n\n

Create effective reports<\/strong><\/p>\n\n\n\n

To make effective reports, you must establish clear objectives for each campaign. This requires defining each step or series of steps in a funnel, then measuring and isolating specific events.<\/p>\n\n\n\n

Event tracking or system structures may not be perfect, so I recommend that you verify that the key steps in your funnel are triggered correctly for your main channels.<\/p>\n\n\n\n

I also recommend that you don't get overwhelmed by the number of metrics available and don't wear yourself out creating overly elaborate dashboards that tell you everything. It is preferable that you analyze the performance of your actions based on the panels of the advertising platform from which you want to obtain information, as long as you understand the nuances of attribution.<\/p>\n\n\n\n

Note: Keep in mind that each ad platform works with a different set of priorities when it comes to displaying information. The structures of the systems must be configured correctly so I recommend that you take your time to implement it. However, since you probably don't always have the time to wait for your company's internal teams to prioritize their marketing inquiries, I recommend that you set up a well-organized metrics and events funnel. In this way, your campaigns will not be held back by other priorities of your team.<\/p>\n\n\n\n

Take advantage of the data you really need<\/strong><\/p>\n\n\n\n

One of the main goals you should have when managing an account is to extract micro and macro indicators that translate into important actions and then use them to build a funnel. Doing this effectively means ignoring irrelevant metrics to reduce noise. Either way, you can always visit the source to review more metrics if needed.<\/p>\n\n\n\n

The main indicators consist of:<\/p>\n\n\n\n