{"id":548,"date":"2010-02-05T21:39:21","date_gmt":"2010-02-06T00:39:21","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=548"},"modified":"2010-02-05T21:41:48","modified_gmt":"2010-02-06T00:41:48","slug":"5-mega-tendencias-de-marketing-que-no-podemos-ignorar","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/en\/digital-marketing\/5-mega-marketing-trends-we-cant-ignore\/","title":{"rendered":"5 Mega Marketing Trends We Can't Ignore"},"content":{"rendered":"

This is an original article by Adam kleinberg<\/a> on the Mega Trends of Marketing that we cannot ignore, but first things first.<\/p>\n

What is a Mega Trend?<\/strong><\/p>\n

As its name indicates, this is a VERY big trend ... in fact, these types of trends are the ones that end up completely converting the market and setting the new rules of the game.<\/p>\n

So here are 5 Mega Trends that are already changing the world NOW<\/strong><\/p>\n

1) Mass Collaboration<\/strong><\/p>\n

In the book "Wikinomics: How Mass Collaboration Changes Everything" Don Tapscott and Anthony D. Williams talk about a new economic model where companies take advantage of the collaborative world to promote innovation.<\/p>\n

The clearest examples of this model jump to our heads in a second: Facebook, Youtube, Twitter, etc.<\/p>\n

The brand that best understands the concept:<\/strong> Manzana.<\/p>\n

The success of Apple products like the iPhone is due to the massive collaboration of developers who create applications and then put them for download on iTunes.<\/p>\n

2) Constant Connectivity<\/strong><\/p>\n

Two or three years ago did you connect a fraction of the time you connect now? We are connected to the Internet at work, at home and basically anywhere there is some WIFI signal.<\/p>\n

Constant connectivity is here to stay.<\/p>\n

3) Globalization: Making the world a smaller place<\/strong><\/p>\n

The economies of the world are closely linked to each other and thanks to technology now geography is almost irrelevant when it comes to making business contacts.<\/p>\n

The brand that best understands the concept:<\/strong> Alibaba.com<\/a><\/p>\n

This website is used to connect small, medium and large companies with suppliers and manufacturers around the world\u2026 You can find products, materials and manufacturers for almost ANYTHING.<\/p>\n

4) Mistrust in Large Corporations<\/strong><\/p>\n

All the economic, social and almost any kind of chaos in which we currently live makes one easily distrust the intentions that companies have with one ... Do you want to sell me a really useful service or make a fool of me?<\/strong><\/p>\n

A trust-based branding campaign can be a great investment.<\/p>\n

The brand that best understands the concept:<\/strong> Ally bank<\/p>\n

The bank formerly known as GMAC changed its name and launched with a campaign focused on reinforcing people's trust in them, we can see a video on YouTube of one of their commercials:<\/p>\n

<\/embed><\/object><\/p>\n

5) Global Sense of Urgency<\/strong><\/p>\n

Many recognized brands today have a "green" campaign to support charities or ecological entities, the famous one: "For every purchase X is donated to the Y foundation"<\/p>\n

But that is not the megatrend ... the megatrend is the sense of urgency to solve the world's problems using technological advances.<\/p>\n

The brand that best understands the concept:<\/strong> IBM<\/p>\n

IBM's "Smarter Planet" campaign proposes to use technology, innovations and intelligence to solve all management problems, both business, people to countries.<\/p>\n

IBM proposes to find smart solutions for problems as diverse as traffic, cities, economy, education, food, etc.<\/p>\n

A very interesting fact that they give on the Smarter Planet site:<\/strong><\/p>\n

Sixty years ago, we could create a calorie of food with less than half a calorie of fossil fuel. Today, a single calorie of food in a modern supermarket requires 10 calories of fossil fuel.<\/p><\/blockquote>\n

You can see the Smarter Planet site in Spanish here: A Smarter Planet<\/a><\/p>\n

These mega trends that we have just seen are not changing the world\u2026 they have already changed it and with a little vision we can know how to take advantage of them.<\/p>","protected":false},"excerpt":{"rendered":"

Este es un art\u00edculo original de Adam Kleinberg sobre las Mega Tendencias del Marketing que no podemos ignorar, pero primero lo primero. Qu\u00e9 es una Mega Tendencia? Como su nombre lo indica, esto se trata de una tendencia MUY grande… de hecho este tipo de tendencias son las que terminan por convertir completamente al mercado…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[10,46],"class_list":["post-548","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-marketing-online","tag-tendencias-de-marketing"],"aioseo_notices":[],"yoast_head":"\n5 Mega Tendencias de Marketing que No Podemos Ignorar - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"5 Mega Tendencias de Marketing que No Podemos Ignorar: Tendencias que llegaron para quedarse en el mundo del Marketing Online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/en\/marketing-digital\/5-mega-tendencias-de-marketing-que-nao-podemos-ignorar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Mega Tendencias de Marketing que No Podemos Ignorar - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"5 Mega Tendencias de Marketing que No Podemos Ignorar: Tendencias que llegaron para quedarse en el mundo del Marketing Online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/en\/marketing-digital\/5-mega-tendencias-de-marketing-que-nao-podemos-ignorar\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2010-02-06T00:39:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2010-02-06T00:41:48+00:00\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/pt\/marketing-digital\/5-mega-tendencias-de-marketing-que-nao-podemos-ignorar\/\",\"url\":\"https:\/\/guillermopareja.com\/pt\/marketing-digital\/5-mega-tendencias-de-marketing-que-nao-podemos-ignorar\/\",\"name\":\"5 Mega Tendencias de Marketing que No Podemos Ignorar - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"datePublished\":\"2010-02-06T00:39:21+00:00\",\"dateModified\":\"2010-02-06T00:41:48+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"description\":\"5 Mega Tendencias de Marketing que No Podemos Ignorar: Tendencias que llegaron para quedarse en el mundo del Marketing Online.\",\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/pt\/marketing-digital\/5-mega-tendencias-de-marketing-que-nao-podemos-ignorar\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/pt\/marketing-digital\/5-mega-tendencias-de-marketing-que-nao-podemos-ignorar\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/pt\/marketing-digital\/5-mega-tendencias-de-marketing-que-nao-podemos-ignorar\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Mega Tendencias de Marketing que No Podemos Ignorar\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.\",\"sameAs\":[\"http:\/\/guillermopareja.com\"],\"url\":\"https:\/\/guillermopareja.com\/en\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Mega Tendencias de Marketing que No Podemos Ignorar - Marketing y Anal\u00edtica Digital","description":"5 Mega Tendencias de Marketing que No Podemos Ignorar: Tendencias que llegaron para quedarse en el mundo del Marketing Online.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/guillermopareja.com\/en\/marketing-digital\/5-mega-tendencias-de-marketing-que-nao-podemos-ignorar\/","og_locale":"en_US","og_type":"article","og_title":"5 Mega Tendencias de Marketing que No Podemos Ignorar - Marketing y Anal\u00edtica Digital","og_description":"5 Mega Tendencias de Marketing que No Podemos Ignorar: Tendencias que llegaron para quedarse en el mundo del Marketing Online.","og_url":"https:\/\/guillermopareja.com\/en\/marketing-digital\/5-mega-tendencias-de-marketing-que-nao-podemos-ignorar\/","og_site_name":"Marketing y Anal\u00edtica Digital","article_publisher":"https:\/\/www.facebook.com\/consultorgoogleadwords\/","article_published_time":"2010-02-06T00:39:21+00:00","article_modified_time":"2010-02-06T00:41:48+00:00","author":"Guillermo Pareja","twitter_card":"summary_large_image","twitter_creator":"@guillepareja","twitter_site":"@guillepareja","twitter_misc":{"Written by":"Guillermo Pareja","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/guillermopareja.com\/pt\/marketing-digital\/5-mega-tendencias-de-marketing-que-nao-podemos-ignorar\/","url":"https:\/\/guillermopareja.com\/pt\/marketing-digital\/5-mega-tendencias-de-marketing-que-nao-podemos-ignorar\/","name":"5 Mega Tendencias de Marketing que No Podemos Ignorar - Marketing y Anal\u00edtica Digital","isPartOf":{"@id":"https:\/\/guillermopareja.com\/de\/#website"},"datePublished":"2010-02-06T00:39:21+00:00","dateModified":"2010-02-06T00:41:48+00:00","author":{"@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88"},"description":"5 Mega Tendencias de Marketing que No Podemos Ignorar: Tendencias que llegaron para quedarse en el mundo del Marketing Online.","breadcrumb":{"@id":"https:\/\/guillermopareja.com\/pt\/marketing-digital\/5-mega-tendencias-de-marketing-que-nao-podemos-ignorar\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/guillermopareja.com\/pt\/marketing-digital\/5-mega-tendencias-de-marketing-que-nao-podemos-ignorar\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/guillermopareja.com\/pt\/marketing-digital\/5-mega-tendencias-de-marketing-que-nao-podemos-ignorar\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/guillermopareja.com\/de\/"},{"@type":"ListItem","position":2,"name":"5 Mega Tendencias de Marketing que No Podemos Ignorar"}]},{"@type":"WebSite","@id":"https:\/\/guillermopareja.com\/de\/#website","url":"https:\/\/guillermopareja.com\/de\/","name":"Marketing y Anal\u00edtica Digital","description":"Blog de Guillermo Pareja","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/guillermopareja.com\/de\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88","name":"Guillermo Pareja","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","caption":"Guillermo Pareja"},"description":"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.","sameAs":["http:\/\/guillermopareja.com"],"url":"https:\/\/guillermopareja.com\/en\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/posts\/548"}],"collection":[{"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/comments?post=548"}],"version-history":[{"count":0,"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/posts\/548\/revisions"}],"wp:attachment":[{"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/media?parent=548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/categories?post=548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guillermopareja.com\/en\/wp-json\/wp\/v2\/tags?post=548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}