{"id":5721,"date":"2022-08-26T10:07:29","date_gmt":"2022-08-26T13:07:29","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=5721"},"modified":"2022-08-26T10:07:30","modified_gmt":"2022-08-26T13:07:30","slug":"integracion-google-analytics-4-disponible-ad-manager","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/en\/digital-marketing\/integracion-google-analytics-4-disponible-ad-manager\/","title":{"rendered":"La integraci\u00f3n de Google Analytics 4 ya est\u00e1 disponible para Ad Manager"},"content":{"rendered":"<p>Los anunciantes podr\u00e1n informar sobre los datos de comportamiento de Google Analytics 4 en la web y la aplicaci\u00f3n en los informes de Google Ad Manager.&nbsp;<\/p>\n\n\n\n<p>Google anunci\u00f3 recientemente que los informes de datos web ser\u00e1n compatibles con las redes de editores de Ad Manager.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Lo que esto significa: Ahora, cuando vinculas una propiedad de Google Analytics 4 a tu cuenta de anuncios de Google, los datos de esa propiedad est\u00e1n disponibles para ver en tus informes de Ad Manager.&nbsp;&nbsp;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Qu\u00e9 m\u00e9tricas se miden: El tr\u00e1fico de anuncios de los anuncios de Google mostrar\u00e1 las siguientes m\u00e9tricas en tus informes:<\/li><\/ul>\n\n\n\n<p>*Formato de anuncio<\/p>\n\n\n\n<p>*Fuente del anuncio<\/p>\n\n\n\n<p>*Bloque de anuncios<\/p>\n\n\n\n<p>*Ruta de p\u00e1gina + cadena de consulta y clase de pantalla<\/p>\n\n\n\n<p>*Exposici\u00f3n del bloque de anuncios<\/p>\n\n\n\n<p>*Clics en anuncios de editores<\/p>\n\n\n\n<p>*Impresi\u00f3n de anuncio de editor<\/p>\n\n\n\n<p>*Ingresos publicitarios totales<\/p>\n\n\n\n<p>*Requerimientos t\u00e9cnicos<\/p>\n\n\n\n<p>Para ver los requisitos t\u00e9cnicos para vincular Google Analytics 4 con Ad Manager, podes leer el documento de ayuda <a href=\"https:\/\/support.google.com\/analytics\/answer\/9691421\">here<\/a>.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Por qu\u00e9 nos importa: Ver y recopilar informes sobre informaci\u00f3n relacionada con la monetizaci\u00f3n de aplicaciones y datos de comportamiento de Google Analytics 4 permite a los anunciantes realizar un seguimiento m\u00e1s detallado del viaje del cliente y proporcionar informaci\u00f3n m\u00e1s detallada sobre la audiencia.<\/li><\/ul>","protected":false},"excerpt":{"rendered":"<p>Los anunciantes podr\u00e1n informar sobre los datos de comportamiento de Google Analytics 4 en la web y la aplicaci\u00f3n en los informes de Google Ad Manager.&nbsp; Google anunci\u00f3 recientemente que los informes de datos web ser\u00e1n compatibles con las redes de editores de Ad Manager. Lo que esto significa: Ahora, cuando vinculas una propiedad de&hellip;<\/p>","protected":false},"author":1,"featured_media":5722,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,93,1],"tags":[],"class_list":["post-5721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","category-google-analytics","category-marketing-digital"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La integraci\u00f3n de Google Analytics 4 ya est\u00e1 disponible para Ad Manager - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/en\/digital-marketing\/integracion-google-analytics-4-disponible-ad-manager\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La integraci\u00f3n de Google Analytics 4 ya est\u00e1 disponible para Ad Manager - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Los anunciantes podr\u00e1n informar sobre los datos de comportamiento de Google Analytics 4 en la web y la aplicaci\u00f3n en los informes de Google Ad Manager.&nbsp; Google anunci\u00f3 recientemente que los informes de datos web ser\u00e1n compatibles con las redes de editores de Ad Manager. Lo que esto significa: Ahora, cuando vinculas una propiedad de&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/en\/digital-marketing\/integracion-google-analytics-4-disponible-ad-manager\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-26T13:07:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-26T13:07:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2022\/07\/GA4-Ad-manager.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/de\/digitales-marketing\/integracion-google-analytics-4-disponible-ad-manager\/\",\"url\":\"https:\/\/guillermopareja.com\/de\/digitales-marketing\/integracion-google-analytics-4-disponible-ad-manager\/\",\"name\":\"La integraci\u00f3n de Google Analytics 4 ya est\u00e1 disponible para Ad Manager - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/digitales-marketing\/integracion-google-analytics-4-disponible-ad-manager\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/digitales-marketing\/integracion-google-analytics-4-disponible-ad-manager\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2022\/07\/GA4-Ad-manager.jpg\",\"datePublished\":\"2022-08-26T13:07:29+00:00\",\"dateModified\":\"2022-08-26T13:07:30+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/digitales-marketing\/integracion-google-analytics-4-disponible-ad-manager\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/de\/digitales-marketing\/integracion-google-analytics-4-disponible-ad-manager\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/guillermopareja.com\/de\/digitales-marketing\/integracion-google-analytics-4-disponible-ad-manager\/#primaryimage\",\"url\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2022\/07\/GA4-Ad-manager.jpg\",\"contentUrl\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2022\/07\/GA4-Ad-manager.jpg\",\"width\":1200,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/de\/digitales-marketing\/integracion-google-analytics-4-disponible-ad-manager\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La integraci\u00f3n de Google Analytics 4 ya est\u00e1 disponible para Ad Manager\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. 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