{"id":657,"date":"2010-02-27T23:28:10","date_gmt":"2010-02-28T02:28:10","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=657"},"modified":"2010-02-27T23:43:40","modified_gmt":"2010-02-28T02:43:40","slug":"nuevo-libro-politicas-de-oficina-y-batallas-de-presupuesto","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/en\/digital-marketing\/new-book-office-politics-and-budget-battles\/","title":{"rendered":"New Book: Office Policies and Budget Battles"},"content":{"rendered":"<p>As promised is a debt, I leave you one more mini eBook from Anne Holland&#039;s series of publications for <a href=\"http:\/\/whichtestwon.com\/\">Which Test Won<\/a>.<\/p>\n<p>This time the mini Ebook is about how to overcome office policies and budget battles to carry out our Online Marketing projects and more specifically Split Testing.<\/p>\n<p>Some of the topics presented are:<\/p>\n<p><strong>1)<\/strong> How to convince your boss that A \/ B Testing is worth investing in<\/p>\n<p><strong>2)<\/strong> How to interact with the other departments involved in decisions<\/p>\n<p><strong>3)<\/strong> What information to include in the presentation of the results to make an impact without boring anyone<\/p>\n<p>A book of only 10 pages but that fulfills its objective VERY well, the good and brief\u2026 twice good.<\/p>\n<p>You can download it from the Online Marketing Books section:\u00a0 <a href=\"http:\/\/guillermopareja.com\/en\/libros-de-marketing-online\/\">Online Marketing Books<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Como lo prometido es deuda les dejo un mini eBook m\u00e1s de la serie de publicaciones de Anne Holland para Which Test Won. Esta vez el mini Ebook trata sobre como superar las pol\u00edticas de oficina y las batallas de presupuesto para lograr llevar a cabo nuestros proyectos de Marketing Online y m\u00e1s espec\u00edficamente Split&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[48,47,10],"class_list":["post-657","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-ebooks-marketing-online","tag-libros-marketing-online","tag-marketing-online"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nuevo Libro: Pol\u00edticas de Oficina y Batallas de Presupuesto - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Nuevo Libro: Pol\u00edticas de Oficina y Batallas de Presupuesto. eBook de Marketing Online en espa\u00f1ol gratuito sobre A\/B o Split Testing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/en\/marketing-digital\/batalhas-politica-e-orcamento-novo-livro-escritorio\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nuevo Libro: Pol\u00edticas de Oficina y Batallas de Presupuesto - 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