{"id":681,"date":"2010-04-01T17:58:44","date_gmt":"2010-04-01T20:58:44","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=681"},"modified":"2010-04-01T17:58:44","modified_gmt":"2010-04-01T20:58:44","slug":"nueva-funcion-google-adwords-remarketing","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/new-function-google-adwords-remarketing\/","title":{"rendered":"New Google AdWords Feature: ReMarketing"},"content":{"rendered":"<p>Something that characterizes Adwords as the best system for advertising on the Internet is its constant evolution for more than 10 years, today it presents its new function: <strong>Remarketing<\/strong><\/p>\n<p><strong>What is the idea behind ReMarketing?<\/strong><\/p>\n<p>The idea behind this new function is quite simple but at the same time powerful, as the name implies, it consists of re-promoting a product or service to someone who already knows it.<\/p>\n<p><strong>How useful is this?<\/strong><\/p>\n<p>Suppose someone visits our site where we offer our product or service, the visitor for some reason leaves it, does it serve any purpose to show the same ad with the same offer to a person who already knows it and is not entirely interested?<\/p>\n<p>Insanity is doing the same thing twice expecting a different result, that&#039;s where ReMarketing comes to save the day.<\/p>\n<p><strong>With this new function we can show a different offer or message to the visitor<\/strong>, maybe some advantage, gift or discount that we do not normally offer in our conventional offer.<\/p>\n<p>It is worth clarifying that currently ReMarketing is only available on the Google Content Network, when I have more experience with this new function I will write an article with some practical advice \ud83d\ude09<\/p>\n<p>For more information you can go <a href=\"http:\/\/adwords.google.com\/support\/aw\/bin\/answer.py?hl=es&amp;hlrm=en&amp;answer=166488\">HERE<\/a><\/p>\n<div id=\"_mcePaste\" style=\"overflow: hidden; position: absolute; left: -10000px; top: 180px; width: 1px; height: 1px;\">http:\/\/adwords.google.com\/support\/aw\/bin\/answer.py?hl=es&amp;hlrm=en&amp;answer=166488<\/div>","protected":false},"excerpt":{"rendered":"<p>Algo que caracteriza a Adwords como el mejor sistema para hacer publicidad en Internet es su constante evoluci\u00f3n desde hace ya m\u00e1s de 10 a\u00f1os, hoy nos presenta su nueva funci\u00f3n: ReMarketing Cu\u00e1l es la idea detr\u00e1s de ReMarketing? La idea detr\u00e1s de esta nueva funci\u00f3n es bastante sencilla pero a la vez potente, como&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14,10,52],"class_list":["post-681","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords","tag-marketing-online","tag-remarketing"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nueva Funcion Google AdWords: ReMarketing  - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Nueva Funcion Google AdWords: ReMarketing. 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