{"id":703,"date":"2010-05-10T20:53:03","date_gmt":"2010-05-10T23:53:03","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=703"},"modified":"2010-05-10T20:53:03","modified_gmt":"2010-05-10T23:53:03","slug":"cuales-metricas-miden-el-exito-de-una-campana-online","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/en\/digital-marketing\/which-metrics-measure-the-success-of-an-online-campaign\/","title":{"rendered":"What Metrics Measure the Success of an Online Campaign?"},"content":{"rendered":"<p>One of the greatest virtues of Online Marketing is undoubtedly the ability to measure each aspect of our campaigns, in theory this allows us to know exactly where our investment has results and where it does not ... but in practice <strong>What metrics do we use to measure the success of an Online Marketing campaign?<\/strong><\/p>\n<p>I usually work oriented towards conversions and ROI, for me success is measured in the amount of money that I make enter my client&#039;s pocket with respect to the money that he takes out of his pocket, surprisingly this is not the way of working for most .<\/p>\n<p>According to a survey by eMarketer <strong>the 60% of online marketers in the USA measure their success according to the CTR <\/strong>Y <strong>Less than 2\/5 of those surveyed use ROI as their primary metric.<\/strong><\/p>\n<p>You can see the results of the survey below:<strong><br \/>\n<\/strong><\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/05\/metricas-exito-marketing-online.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-704\" title=\"online marketing success metrics\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/05\/metricas-exito-marketing-online.gif\" alt=\"\" width=\"324\" height=\"506\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/05\/metricas-exito-marketing-online.gif 324w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/05\/metricas-exito-marketing-online-192x300.gif 192w\" sizes=\"(max-width: 324px) 100vw, 324px\" \/><\/a><strong><\/strong><\/p>\n<p>What this survey reveals is that while many talk about the wonders of online marketing to measure ROI and goals, when it comes to putting theory into practice, most stick to measuring clicks, impressions, or other easy-to-get data.<\/p>\n<p>More than a problem, I see this as an opportunity for those of us who really strive to achieve higher conversions at a lower cost for our clients and communicate with them to try to measure the offline impact of our campaigns ... <strong>And what metrics do you use to measure the success of your campaigns?<\/strong> \ud83d\ude09<\/p>\n<p>You can see the article about the survey in eMarketer at the following link: <a href=\"http:\/\/www.emarketer.com\/Article.aspx?R=1007679\">Is the Click Still King?<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Una de las mayores virtudes del Marketing Online es sin dudas la capacidad de medir cada aspecto de nuestras campa\u00f1as, en teor\u00eda esto nos permite saber exactamente donde nuestra inversi\u00f3n tiene resultados y donde no&#8230; pero en la pr\u00e1ctica que m\u00e9tricas utilizamos para medir el \u00e9xito de una campa\u00f1a de Marketing Online? Yo generalmente suelo&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[10],"class_list":["post-703","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-marketing-online"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cu\u00e1les M\u00e9tricas miden el \u00c9xito de una Campa\u00f1a Online? - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Encuesta de eMarketer sobre las m\u00e9tricas m\u00e1s utilizadas para medir el performance de campa\u00f1as de Marketing Online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/en\/digital-marketing\/which-metrics-measure-the-success-of-an-online-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cu\u00e1les M\u00e9tricas miden el \u00c9xito de una Campa\u00f1a Online? - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Encuesta de eMarketer sobre las m\u00e9tricas m\u00e1s utilizadas para medir el performance de campa\u00f1as de Marketing Online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/en\/digital-marketing\/which-metrics-measure-the-success-of-an-online-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2010-05-10T23:53:03+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/05\/metricas-exito-marketing-online.gif\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/marketing-digital\/cuales-metricas-miden-el-exito-de-una-campana-online\/\",\"url\":\"https:\/\/guillermopareja.com\/marketing-digital\/cuales-metricas-miden-el-exito-de-una-campana-online\/\",\"name\":\"Cu\u00e1les M\u00e9tricas miden el \u00c9xito de una Campa\u00f1a Online? 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