{"id":771,"date":"2010-07-11T23:57:40","date_gmt":"2010-07-12T02:57:40","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=771"},"modified":"2010-07-11T23:57:40","modified_gmt":"2010-07-12T02:57:40","slug":"ab-testing-con-google-website-optimizer","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/en\/digital-marketing\/ab-testing-with-google-website-optimizer\/","title":{"rendered":"A \/ B Testing with Google Website Optimizer"},"content":{"rendered":"<p>I always say that we should test our keywords, ads and landing pages as much as possible, but until today I never wrote about it <strong>Google Website Optimizer<\/strong>, the A \/ B testing tool for Google landing pages.<\/p>\n<p>This tool allows us to test different variants of the same landing page by inserting simple javascript tags and then we can measure the results and compare the different metrics of each variant.<\/p>\n<p>Here is an official Google video that explains how this tool works in a simple way:<\/p>\n<p><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"480\" height=\"385\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/1yTjj9MnzRY&amp;hl=es_ES&amp;fs=1\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed type=\"application\/x-shockwave-flash\" width=\"480\" height=\"385\" src=\"http:\/\/www.youtube.com\/v\/1yTjj9MnzRY&amp;hl=es_ES&amp;fs=1\" allowscriptaccess=\"always\" allowfullscreen=\"true\"><\/embed><\/object><\/p>\n<p><strong>And how do you use this tool for your A \/ B tests? \ud83d\ude09<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Siempre hablo de que debemos testear lo m\u00e1s posible nuestras palabras clave, anuncios y landing pages, pero hasta hoy nunca escrib\u00ed sobre el Google Website Optimizer, la herramienta de A\/B testing para landing pages de Google. Esta herramienta nos permite probar distintas variantes de una misma landing page insertando simples tags javascript y luego podemos&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[14,65],"class_list":["post-771","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-google-adwords","tag-google-website-optimizer"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A\/B Testing con Google Website Optimizer - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"A\/B Testing con Google Website Optimizer. 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