{"id":813,"date":"2010-08-13T10:30:48","date_gmt":"2010-08-13T13:30:48","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=813"},"modified":"2010-08-13T10:30:48","modified_gmt":"2010-08-13T13:30:48","slug":"nueva-funcion-google-adwords-interest-category-marketing","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/en\/google\/new-feature-google-adwords-interest-category-marketing\/","title":{"rendered":"New Google Adwords Function: Interest Category Marketing"},"content":{"rendered":"<p>Google Adwords is currently introducing different new features such as \u00ab<strong>One Line AdSite Links \u00bb<\/strong> Y <strong>&quot;Image Search Ads&quot;<\/strong>, but the one that I find the most interesting is <strong>&quot;Interest Category Marketing&quot;<\/strong>, which is not yet openly available but I have access to the beta with a campaign \ud83d\ude42<\/p>\n<p><strong>How Does Interest Category Marketing Work?<\/strong><\/p>\n<p>It is a new way to take advantage of the display network, only that instead of advertising in a contextual way with keywords or choosing managed placements we can target our advertising to users with specific interests.<\/p>\n<p><strong>How do I create an ICM Campaign?<\/strong><\/p>\n<p>We create a campaign normally and then instead of adding keywords or managed placements, we go to &quot;Audiences&quot; and select the categories from the list of interests.<\/p>\n<p><strong>What are the categories of the interest list?<\/strong><\/p>\n<p>There are currently 26 categories, among which are:<\/p>\n<p>- Arts &amp; Entertainment (+50 million global users)<\/p>\n<p>- Autos &amp; Vehicles (10-20 million global users)<\/p>\n<p>- Beauty &amp; Fitness (3-5 million global users)<\/p>\n<p>- Books &amp; Literature (10 to 20 million global users)<\/p>\n<p>- Business &amp; Industrial (10 to 20 million global users)<\/p>\n<p><strong>All categories are divided into subcategories for further segmentation<\/strong>For example, in &quot;Books &amp; Literature&quot; we can segment by those who have an interest in Fan Fiction or Classic Literature.<\/p>\n<p>I suppose that over time the categories are going to increase in size and perhaps segment even more.<\/p>\n<p>My first impression of this new audience targeting feature is <strong>Very good<\/strong>, although I have only tested it with one campaign yet, and not enough time has passed to make any major optimizations.<\/p>\n<p><strong>Did you try Interest Category Marketing with an account? What is your opinion or experience?<\/strong> \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>Google Adwords actualmente est\u00e1 presentando distintas nuevas funciones como \u00abOne Line AdSite Links\u00bb y \u00abImage Search Ads\u00bb, pero la que me parece m\u00e1s interesante es \u00abInterest Category Marketing\u00bb, que todav\u00eda no est\u00e1 disponible abiertamente pero tengo acceso al beta con una campa\u00f1a \ud83d\ude42 C\u00f3mo Funciona Interest Category Marketing? Es una nueva forma de aprovechar la&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[14,71,10],"class_list":["post-813","post","type-post","status-publish","format-standard","hentry","category-google","tag-google-adwords","tag-interest-category-marketing","tag-marketing-online"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nueva Funci\u00f3n Google Adwords: Interest Category Marketing  - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google Adwords: Interest Category Marketing. 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