{"id":87,"date":"2009-11-09T23:22:59","date_gmt":"2009-11-10T02:22:59","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=87"},"modified":"2009-12-04T11:27:23","modified_gmt":"2009-12-04T14:27:23","slug":"errores-seo-101-palabras-clave-identificadas-pero-no-testeadas","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/en\/digital-marketing\/seo-errors-101-keywords-identified-but-not-tested\/","title":{"rendered":"SEO Errors 101: Keywords Identified But Not Tested"},"content":{"rendered":"<p>The <strong>web positioning<\/strong> and the <strong>PPC<\/strong> go hand in hand and complement each other, not knowing how to use PPC programs like <strong>Google Adwords<\/strong> to optimize our campaigns <strong>SEO<\/strong> it can waste a lot of time and therefore money.<\/p>\n<p>Many people identify keywords, analyze potential traffic, etc.<\/p>\n<p>But the problem is precisely that, we can estimate the amount of traffic but estimating the quality is more difficult and in the end, quality matters much more than quantity.<\/p>\n<p>That is where PPC comes in to save us a lot of time, instead of waiting to be well positioned for keywords that we do not know if they are going to convert, we run the risk of wasting a lot of time, money and energy on nothing.<\/p>\n<p>Adwords is the ideal program to analyze the <strong>commercial intention<\/strong> behind each keyword or phrase, setting a campaign with our list of keywords to see them in action and see which ones bring us the best <strong>ROI<\/strong>If a keyword yields very little (or nothing), it is best to eliminate it and put more budget on those that are really bringing visitors that put money in our pocket.<\/p>\n<p>After we know which keywords bring qualified traffic we can invest time and hard work in positioning our pages for those keywords or key phrases of which we have <strong>EVIDENCE<\/strong> conversion and not simple &quot;potentiality.&quot;<\/p>\n<p>Let&#039;s remember that we not only look for the keywords that bring us the most traffic, but we also seek to convert those visitors into buyers and a short PPC campaign can quickly help us identify what works and that not without waiting weeks or even months to have results.<\/p>","protected":false},"excerpt":{"rendered":"<p>El posicionamiento web y el PPC van de la mano y se complementan el uno al otro, no saber usar programas de PPC como Google Adwords para optimizar nuestras campa\u00f1as de SEO puede hacernos perder mucho tiempo y por consiguiente dinero. Mucha gente identifica palabras clave, hace el an\u00e1lisis de tr\u00e1fico potencial, etc. Pero el&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,3,4],"tags":[14,10,8,131,9],"class_list":["post-87","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","category-posicionamiento-web-seo","category-ppc-google-ads","tag-google-adwords","tag-marketing-online","tag-posicionamiento-web","tag-ppc-google-adwords","tag-seo"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Errores SEO 101: Palabras Clave identificadas pero no testeadas - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Art\u00edculo sobre errores comunes a la hora de hacer posicionamiento web, como testear keywords con una campa\u00f1a de PPC de Google Adwords luego de identificar palabras clave.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/en\/digital-marketing\/seo-errors-101-keywords-identified-but-not-tested\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Errores SEO 101: Palabras Clave identificadas pero no testeadas - 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