{"id":916,"date":"2010-10-09T18:54:56","date_gmt":"2010-10-09T21:54:56","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=916"},"modified":"2010-10-09T18:54:56","modified_gmt":"2010-10-09T21:54:56","slug":"como-puedo-mejorar-mis-landing-pages","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/en\/digital-marketing\/how-can-improve-my-landing-pages\/","title":{"rendered":"How can I improve: My Landing Pages?"},"content":{"rendered":"

Continuing with the previous article \u00abHow can I improve: My Text Ads<\/a>\u00ab<\/a>In this article I am going to discuss a vital issue in any PPC campaign: Our Landing Page.<\/strong><\/p>\n

Getting qualified traffic is only half the game, the other half is in the hands of our landing page and our site in general, hence the importance of defining which landing pages we will use and how we will optimize them over time.<\/p>\n

These are some Best Practices to improve your Landing Pages<\/strong><\/p>\n

1) Make the title visible and relevant to users:<\/strong><\/p>\n

Include your most important benefits in a highly visible way and try to use any of the keywords used in the ad to let the visitor know that they are on the correct page.<\/p>\n

2) Don't fill the page with text<\/strong><\/p>\n

People do not have the time or patience to read a lot of text and in fact the most common thing is to simply scan the page looking for something interesting.<\/p>\n

A good landing page has the right and necessary text, highlighting very relevant information such as possible discounts, benefits, features, etc. to ensure that the visitor does not stop reading them.<\/p>\n

3) Keep it clean and simple<\/strong><\/p>\n

Using an excessive amount of offers, products, services, calls to action or even abusing images can confuse visitors.<\/p>\n

Ideally, a landing page is used to offer a single type of product or service and the visitor is asked to perform a single action (registration, purchase, download, etc).<\/p>\n

4) Simplify contact forms<\/strong><\/p>\n

Nothing is more cumbersome than having to complete a list of mandatory fields that seems to be infinite just to ask a question about a product \/ service in which we are interested.<\/p>\n

The less data we initially request with our forms, the better response we will get, the other data can be obtained in a second step by personally contacting the potential client.<\/p>\n

5) Test constantly<\/strong><\/p>\n

In the same way that a \/ b or multivariate tests are carried out to determine which ads have better CTR or CR, which biddings represent better performance and others, tests must be carried out between different types of landing pages to improve our conversion rate.<\/p>\n

You can see other very good tips in this PPC Hero article: Landing Page Best Practices<\/a><\/p>\n

And what are your considerations when improving a landing page?<\/strong> \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"

Continuando con el anterior art\u00edculo \u00abC\u00f3mo puedo mejorar: Mis Anuncios de Texto\u00ab, en este art\u00edculo voy a tratar un tema vital en toda campa\u00f1a de PPC: Nuestra Landing Page. Conseguir tr\u00e1fico calificado es solamente la mitad del juego, la otra mitad est\u00e1 en manos de nuestra p\u00e1gina de destino y nuestro sitio en general, de…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,4],"tags":[14,80,10,131],"class_list":["post-916","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","category-ppc-google-ads","tag-google-adwords","tag-landing-pages","tag-marketing-online","tag-ppc-google-adwords"],"aioseo_notices":[],"yoast_head":"\nC\u00f3mo puedo mejorar: Mis Landing Pages? - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Art\u00edculo con consejos y best practices para mejorar el rendimiento de Landing Pages.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/en\/digital-marketing\/how-can-improve-my-landing-pages\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo puedo mejorar: Mis Landing Pages? - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Art\u00edculo con consejos y best practices para mejorar el rendimiento de Landing Pages.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/en\/digital-marketing\/how-can-improve-my-landing-pages\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2010-10-09T21:54:56+00:00\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/marketing-digital\/como-puedo-mejorar-mis-landing-pages\/\",\"url\":\"https:\/\/guillermopareja.com\/marketing-digital\/como-puedo-mejorar-mis-landing-pages\/\",\"name\":\"C\u00f3mo puedo mejorar: Mis Landing Pages? - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"datePublished\":\"2010-10-09T21:54:56+00:00\",\"dateModified\":\"2010-10-09T21:54:56+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"description\":\"Art\u00edculo con consejos y best practices para mejorar el rendimiento de Landing Pages.\",\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/marketing-digital\/como-puedo-mejorar-mis-landing-pages\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/marketing-digital\/como-puedo-mejorar-mis-landing-pages\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/marketing-digital\/como-puedo-mejorar-mis-landing-pages\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"C\u00f3mo puedo mejorar: Mis Landing Pages?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. 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