{"id":92,"date":"2009-11-11T08:57:22","date_gmt":"2009-11-11T11:57:22","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=92"},"modified":"2009-11-11T09:02:27","modified_gmt":"2009-11-11T12:02:27","slug":"errores-seo-101-etiqueta-title-escrita-para-seo-en-lugar-de-visitantes","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/en\/digital-marketing\/seo-errors-101-title-tag-written-for-seo-instead-of-visitors\/","title":{"rendered":"SEO Mistakes 101: Title Tag Written For SEO Instead Of Visitors"},"content":{"rendered":"<p>One of the most common mistakes made by many &quot;professionals&quot; in the <strong>SEO<\/strong> is not knowing &quot;sell the click&quot; with the titles of your web pages, the <strong>Title tag<\/strong> it&#039;s not just one more place to throw away all your keywords and hope to have a good <strong>web positioning<\/strong>.<\/p>\n<p>The title of the page goes further because it has the characteristic of being visible in the <strong>SERP<\/strong> (search engine results), so we have the ability to send a clear message to the user and give them a reason to click us.<\/p>\n<p><strong>So I don&#039;t have to use my keywords in the title?<\/strong><\/p>\n<p>Of course, if you have to use your main keyword in the title! Only in a more attractive way for the future visitor instead of just doing Keyword Stuffing.<\/p>\n<p>The golden triangle of web positioning is: Rank, Get Clicked and Sell.<\/p>\n<p>If we rank well but lose many chances of clicks because of a bad title we are wasting our ranking, an attractive title has much more CTR than a &quot;robotic&quot; one, this also applies to the Meta Description.<\/p>\n<p>To finish the article we have the humor section:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-94\" title=\"snake1\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2009\/11\/serp1.png\" alt=\"snake1\" width=\"425\" height=\"67\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2009\/11\/serp1.png 425w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2009\/11\/serp1-300x47.png 300w\" sizes=\"(max-width: 425px) 100vw, 425px\" \/><\/p>\n<p>If your title basically says &quot;Hi, you won&#039;t be able to see this site&quot; ... I think you have a serious problem.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-95\" title=\"Serp2\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2009\/11\/serp2.png\" alt=\"Serp2\" width=\"386\" height=\"62\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2009\/11\/serp2.png 386w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2009\/11\/serp2-300x48.png 300w\" sizes=\"(max-width: 386px) 100vw, 386px\" \/><\/p>\n<p>Domain: 10US$ per year, Hosting: 5US$ per month, that your title is &quot;Insert keywords here&quot; is priceless.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-96\" title=\"snake3\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2009\/11\/serp3.png\" alt=\"snake3\" width=\"228\" height=\"56\" \/><\/p>\n<p>More classic than a River-Boca, also the Meta Description was not even saved.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-97\" title=\"snake4\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2009\/11\/serp4.png\" alt=\"snake4\" width=\"402\" height=\"59\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2009\/11\/serp4.png 402w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2009\/11\/serp4-300x44.png 300w\" sizes=\"(max-width: 402px) 100vw, 402px\" \/><\/p>\n<p>Another classic of the caliber of gnocchi from 29, although at least it describes which section of the site we are going to visit, it does not give any useful information to the robot or the visitor.<\/p>\n<p>Remember that the title of our website is perhaps the most powerful element that we have, so we better make good use of it.<\/p>","protected":false},"excerpt":{"rendered":"<p>One of the most frequent mistakes made by many SEO &quot;professionals&quot; is not knowing how to &quot;sell the click&quot; with the titles of their web pages, the Title tag is not just another place to throw all your keywords and hope to have good positioning Web. The title of the page goes further because ...<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,3],"tags":[10,8,9],"class_list":["post-92","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","category-posicionamiento-web-seo","tag-marketing-online","tag-posicionamiento-web","tag-seo"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Errores SEO 101: Etiqueta Title escrita para SEO en lugar de visitantes - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Uno de los errores m\u00e1s comunes en el posicionamiento web es tener titulos de pagina escritos para robots en lugar de humanos, aprende a optimizar tu title tag.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/en\/digital-marketing\/seo-errors-101-title-tag-written-for-seo-instead-of-visitors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Errores SEO 101: Etiqueta Title escrita para SEO en lugar de visitantes - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Uno de los errores m\u00e1s comunes en el posicionamiento web es tener titulos de pagina escritos para robots en lugar de humanos, aprende a optimizar tu title tag.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/en\/digital-marketing\/seo-errors-101-title-tag-written-for-seo-instead-of-visitors\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2009-11-11T11:57:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2009-11-11T12:02:27+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2009\/11\/serp1.png\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/marketing-digital\/errores-seo-101-etiqueta-title-escrita-para-seo-en-lugar-de-visitantes\/\",\"url\":\"https:\/\/guillermopareja.com\/marketing-digital\/errores-seo-101-etiqueta-title-escrita-para-seo-en-lugar-de-visitantes\/\",\"name\":\"Errores SEO 101: Etiqueta Title escrita para SEO en lugar de visitantes - 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