{"id":938,"date":"2010-11-01T00:52:57","date_gmt":"2010-11-01T03:52:57","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=938"},"modified":"2010-11-07T00:35:10","modified_gmt":"2010-11-07T03:35:10","slug":"glosario-de-google-adwords","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-adwords-glossary\/","title":{"rendered":"Google Adwords glossary"},"content":{"rendered":"<p>Some time ago I was contemplating the idea of creating a Google Adwords glossary as complete as possible and easy to understand since it could be very useful for people who are just starting out or as reference material for those who already have some experience.<\/p>\n<p>Although I tried to make the glossary as complete as possible, I am sure that I am missing several definitions (and possibly some rather silly ones), on the other hand I also like the idea that the complete glossary arises from the collaboration of all of us .<\/p>\n<p>If you have any suggestions or find any errors please leave a comment on this article and I made the changes in the shortest possible time.<\/p>\n<p>You can download the glossary by clicking on the following link:\u00a0<a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/11\/Glosario-Google-Adwords.pdf\">Glossary Google Adwords<\/a><\/p>\n<p><strong>Upgrade:<\/strong> New terms added and editing errors fixed.<\/p>","protected":false},"excerpt":{"rendered":"<p>Some time ago I was contemplating the idea of creating a Google Adwords glossary as complete as possible and easy to understand since it could be very useful for people who are just starting out or as reference material for those who already have some experience. Although I tried to make the glossary the most ...<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[74,83,10,131],"class_list":["post-938","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-enlaces-patrocinados","tag-glosario-google-adwords","tag-marketing-online","tag-ppc-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Glosario de Google Adwords - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Glosario de Google Adwords escrito por Guillermo Pareja.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-adwords-glossary\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Glosario de Google Adwords - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Glosario de Google Adwords escrito por Guillermo Pareja.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-adwords-glossary\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2010-11-01T03:52:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2010-11-07T03:35:10+00:00\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/glosario-de-google-adwords\/\",\"url\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/glosario-de-google-adwords\/\",\"name\":\"Glosario de Google Adwords - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"datePublished\":\"2010-11-01T03:52:57+00:00\",\"dateModified\":\"2010-11-07T03:35:10+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"description\":\"Glosario de Google Adwords escrito por Guillermo Pareja.\",\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/glosario-de-google-adwords\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/ppc-google-ads\/glosario-de-google-adwords\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/glosario-de-google-adwords\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Glosario de Google Adwords\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. 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