{"id":943,"date":"2010-11-07T01:17:12","date_gmt":"2010-11-07T04:17:12","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=943"},"modified":"2010-11-07T01:17:12","modified_gmt":"2010-11-07T04:17:12","slug":"google-adwords-formatos-de-anuncios-mobile-y-video","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-adwords-mobile-and-video-ad-formats\/","title":{"rendered":"Google Adwords: Mobile and Video Ad Formats"},"content":{"rendered":"

In recent days I was helping two co-workers to prepare for the GAP (Google Advertising Professional) exam and after passing the exam they both told me that their biggest problem was with the questions about formats and standards for Mobile and Video ads.<\/p>\n

It is quite possible that many more people have this difficulty as most of us are more used to working with text and banner ads on a day-to-day basis.<\/p>\n

Answering these questions correctly can mean getting a very good GPA above 90% or in the worst case, helping us to at least pass the exam.<\/p>\n

Pay attention and learn the following data because they can be very useful when taking the GAP.<\/strong><\/p>\n

<\/p>\n

Mobile Ad Formats<\/h3>\n

<\/span><\/strong><\/p>\n

Acceptable file formats are: .gif, .jpg, or .png.
\nMMA Compatible Banner Sizes<\/b>
\n300 \u00d7 50 (up to 7.5KB)<\/p>\n

216 x 36 (up to 4.5KB)<\/p>\n

168 x 28 (up to 3KB)<\/p>\n

300 x 75 (up to 7.5KB)<\/p>\n

216 x 54 (up to 4.5KB)<\/p>\n

168 x 42 (up to 3KB)<\/p>\n

Compatible sizes for iPhones and other mobiles with full browsers<\/strong><\/p>\n

300 x 50<\/p>\n

200 x 200<\/p>\n

250 x 250<\/p>\n

300×250<\/p>\n

You can see more information at the following link: Mobile Ad Formats<\/a><\/p>\n

<\/p>\n

Video Ad Formats<\/h3>\n

<\/span><\/strong><\/p>\n

Click-to-Play Video Ad Sizes: <\/strong><\/p>\n

– 300×250<\/p>\n

– 336×280<\/p>\n

The content of video ads may not contain<\/strong><\/p>\n

- Material designed for people over 18 years old.<\/p>\n

- Sex themes for adults.<\/p>\n

- Crude, offensive or indecent language.<\/p>\n

Opening Image Requirements<\/strong><\/p>\n

–<\/strong> Size of 50KB or less.<\/p>\n

– <\/strong>JPEG, .PNG, or .GIF format.<\/p>\n

- The images will be resized to 300 \u00d7 250, 336 \u00d7 280.<\/p>\n

Video Requirements<\/strong><\/p>\n

- Size 75MB or less.<\/p>\n

- Maximum duration of 2 minutes.<\/p>\n

- Minimum of 14 frames per second (ideal 30 FPS)<\/p>\n

You don't need to upload separate video files for each ad type, but Google automatically resizes the file to fit the two sizes.<\/p>\n

If you are thinking of taking the GAP Fundamentals exam, I offer consultancy where you can ask me your questions and I can guide you on how to prepare for the exam. You can contact me by following the link below: Contact Form<\/a><\/p>","protected":false},"excerpt":{"rendered":"

En estos \u00faltimos d\u00edas estuve ayudando a dos compa\u00f1eros de trabajo a prepararse para el examen GAP (Google Advertising Professional) y luego de aprobado el examen ambos me comentaron que su mayor problema estuvo con las preguntas sobre formatos y normas de anuncios Mobile y de Video. Es muy posible que mucha m\u00e1s gente tenga…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[44,84,14],"class_list":["post-943","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-gap","tag-google-advertising-professional","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"\nGoogle Adwords: Formatos de Anuncios Mobile y Video - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google Adwords: Formatos de Anuncios Mobile y Video. 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