{"id":971,"date":"2010-12-01T20:16:31","date_gmt":"2010-12-01T23:16:31","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=971"},"modified":"2010-12-01T20:16:31","modified_gmt":"2010-12-01T23:16:31","slug":"reportes-adwords-segmentacion-por-tipo-de-clic","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/adwords-reports-targeting-by-click-type\/","title":{"rendered":"Adwords Reports: Click Type Segmentation"},"content":{"rendered":"<p>Google has just launched a segmentation function for reports called &quot;Click Type&quot;, this type of segmentation allows us to know in which part of an ad the clicks were produced (Title, Sitelinks, Clicks to Call, Product Extensions, etc.)<\/p>\n<p>In order to see this data, we just have to click \u00abSegment\u00bb and then choose \u00abClick Type\u00bb<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-972\" title=\"adwords-click-type\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/adwords-tipo-de-clic.jpg\" alt=\"\" width=\"624\" height=\"420\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/adwords-tipo-de-clic.jpg 624w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/adwords-tipo-de-clic-300x201.jpg 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/>This type of data helps us to better understand how users interact with our ads and accordingly make decisions in order to improve campaign performance.<\/p>\n<p>As mentioned by Nathania Lozada in the original Google article on Click Type Targeting, this is just one of the new options we will have to measure interaction with our ads in the near future.<\/p>\n<p>You can see the original Inside Adwords article by doing<a href=\"http:\/\/adwords.blogspot.com\/2010\/11\/new-adwords-features-such-as-product.html\"> Click here<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Google acaba de lanzar una funci\u00f3n de segmentaci\u00f3n para reportes llamada \u00abTipo de Clic\u00bb, este tipo de segmentaci\u00f3n nos permite conocer en que parte de un anuncio fueron producidos los clicks (Titulo, Sitelinks, Clicks to Call, Product Extensions, etc.) Para poder ver estos datos nada m\u00e1s debemos clickear \u00abSegmento\u00bb y luego elegir \u00abTipo de Clic\u00bb&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14],"class_list":["post-971","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reportes Adwords: Segmentaci\u00f3n por Tipo de Clic - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Reportes Adwords: Segmentaci\u00f3n por Tipo de Clic. 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