{"id":1029,"date":"2011-01-08T15:18:53","date_gmt":"2011-01-08T18:18:53","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1029"},"modified":"2011-01-08T15:18:53","modified_gmt":"2011-01-08T18:18:53","slug":"video-google-adwords-introduccion-al-quality-score","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/es_es\/ppc-google-ads\/video-google-adwords-introduccion-al-quality-score\/","title":{"rendered":"Video Google Adwords: Introducci\u00f3n al Quality Score"},"content":{"rendered":"<p>Nada mejor para empezar el a\u00f1o que asentar ciertos conceptos b\u00e1sicos pero claves, as\u00ed que como primer art\u00edculo del a\u00f1o les dejo un video muy interesante de Hal Varian, Chief Economist de Google.<\/p>\n<p>En este video se explica el sistema de subastas de anuncios y c\u00f3mo el CPC maximo y el Quality Score determinan el precio final de un click.<\/p>\n<p><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"560\" height=\"340\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/K7l0a2PVhPQ?fs=1&amp;hl=es_ES\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed type=\"application\/x-shockwave-flash\" width=\"560\" height=\"340\" src=\"http:\/\/www.youtube.com\/v\/K7l0a2PVhPQ?fs=1&amp;hl=es_ES\" allowscriptaccess=\"always\" allowfullscreen=\"true\"><\/embed><\/object><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nada mejor para empezar el a\u00f1o que asentar ciertos conceptos b\u00e1sicos pero claves, as\u00ed que como primer art\u00edculo del a\u00f1o les dejo un video muy interesante de Hal Varian, Chief Economist de Google. En este video se explica el sistema de subastas de anuncios y c\u00f3mo el CPC maximo y el Quality Score determinan el&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[92],"class_list":["post-1029","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-video-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Video Google Adwords: Introducci\u00f3n al Quality Score  - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Video Google Adwords: Introducci\u00f3n al Quality Score. 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