{"id":1097,"date":"2011-02-27T14:56:58","date_gmt":"2011-02-27T17:56:58","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1097"},"modified":"2011-02-27T14:56:58","modified_gmt":"2011-02-27T17:56:58","slug":"adwords-editor-formula-words","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/es_es\/ppc-google-ads\/adwords-editor-formula-words\/","title":{"rendered":"Adwords Editor: Formula Words"},"content":{"rendered":"<p>Adwords Editor es una herramienta que ayuda a ahorrar muchisimo tiempo cuando se necesita realizar tanto cambios masivos como peque\u00f1os retoques a una cuenta de Adwords, sin embargo la mayor\u00eda de las personas no explotan correctamente todo su potencial.<\/p>\n<p>Formula Words es una de esas funciones que casi nadie utiliza pero que pueden ahorrar mucho tiempo, esta funci\u00f3n te permite r\u00e1pidamente encontrar y reemplazar texto de un campo editable con texto de otro campo editable a trav\u00e9s de la herramienta para reemplazar texto.<\/p>\n<p>Existen Formula Words para la mayor\u00eda de los campos editables del Adwords Editor, aqu\u00ed hay algunos ejemplos:<\/p>\n<p>[campaign] &#8211; Texto de Campa\u00f1a<br \/>\n[adgroup] &#8211; Texto de Grupo de Anuncios<br \/>\n[keyword] &#8211; Texto de Palabra Clave<br \/>\n[headline] &#8211; Texto de T\u00edtulo<br \/>\n[description1] &#8211; Texto de L\u00ednea Descriptiva 1<br \/>\n[description2] &#8211; Texto de L\u00ednea Descriptiva 2<br \/>\n[displayUrl] &#8211; Texto de URL Visible<br \/>\n[destinationUrl] &#8211; Texto de URL de Destino<\/p>\n<p><strong>Todo muy bonito, pero me est\u00e1s hablando en Chino!<\/strong><\/p>\n<p>Dicho en palabras m\u00e1s sencillas, las Formula Words nos permiten conservar la cordura al no tener que escribir una y otra vez las mismas palabras, partiendo desde la base que las campa\u00f1as, grupos de anuncios y anuncios tienden a poseer una tem\u00e1tica en com\u00fan.<\/p>\n<p>Por ejemplo, si vendemos p\u00edldoras de distintos colores, lo m\u00e1s natural es que poseamos un grupo de anuncios distinto para cada color de p\u00edldora (rojo, azul, verde, naranja, etc.) y cada grupo de anuncios incluye la palabra \u00abpildora\u00bb.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1105\" title=\"google adwords editor 1\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-1.jpg\" alt=\"\" width=\"255\" height=\"113\" \/><\/a><\/p>\n<p>Si bien este ejemplo se encuentra simplificado, imaginemos el terror de todo el tiempo que se necesita para modificar cientos de palabras claves y grupos de anuncios en una cuenta.<\/p>\n<p>Sin embargo, con s\u00f3lo aplicar el siguiente Formula Word en la herramienta para reemplazar texto podemos ahorrar un par de maldiciones.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1106\" title=\"google adwords editor 2\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-2.jpg\" alt=\"\" width=\"442\" height=\"302\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-2.jpg 442w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-2-300x204.jpg 300w\" sizes=\"(max-width: 442px) 100vw, 442px\" \/><\/a><\/p>\n<p>El resultado es el siguiente:<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-31.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1108\" title=\"google adwords editor 3\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-31.jpg\" alt=\"\" width=\"337\" height=\"110\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-31.jpg 337w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-31-300x97.jpg 300w\" sizes=\"(max-width: 337px) 100vw, 337px\" \/><\/a><\/p>\n<p>Existen Formula Words para casi todo, as\u00ed que con esta t\u00e9cnica tambi\u00e9n se pueden crear r\u00e1pidamente anuncios de texto altamente relevantes para las palabras clave de nuestros grupos de anuncios, URLs visibles atractivas y mucho m\u00e1s con s\u00f3lo un par de clicks.<\/p>\n<p><strong>Y vos qu\u00e9 tanto aprovech\u00e1s el Adwords Editor? <\/strong>\ud83d\ude09<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adwords Editor es una herramienta que ayuda a ahorrar muchisimo tiempo cuando se necesita realizar tanto cambios masivos como peque\u00f1os retoques a una cuenta de Adwords, sin embargo la mayor\u00eda de las personas no explotan correctamente todo su potencial. Formula Words es una de esas funciones que casi nadie utiliza pero que pueden ahorrar mucho&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[97,14],"class_list":["post-1097","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-adwords-editor","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adwords Editor: Formula Words - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Adwords Editor: Formula Words. Funciones poco conocidas y muy \u00fatiles del Google Adwords Editor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/es_es\/ppc-google-ads\/adwords-editor-formula-words\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adwords Editor: Formula Words - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Adwords Editor: Formula Words. 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