{"id":1197,"date":"2011-04-27T16:16:47","date_gmt":"2011-04-27T19:16:47","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1197"},"modified":"2011-04-27T16:16:47","modified_gmt":"2011-04-27T19:16:47","slug":"como-usar-adwords-para-promover-apps-de-android-y-ios","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/es_es\/ppc-google-ads\/como-usar-adwords-para-promover-apps-de-android-y-ios\/","title":{"rendered":"C\u00f3mo usar Adwords para Promover Apps de Android y iOS"},"content":{"rendered":"<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/android-vs-ios.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1202\" title=\"android-vs-ios\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/android-vs-ios.jpg\" alt=\"\" width=\"300\" height=\"184\" \/><\/a><\/p>\n<p>Si te dedic\u00e1s o pens\u00e1s dedicarte a desarrollar aplicaciones para Android o para iOS (iPhone, iPad, iPod, etc.), es muy probable que en alg\u00fan momento te hayas encontrado con la siguiente pregunta filos\u00f3fica fundamental:<\/p>\n<p><strong>C\u00f3mo !#@$ hago que m\u00e1s gente descargue mis aplicaciones?!?<\/strong><\/p>\n<p>Desde ya hace alg\u00fan buen tiempo que Google Adwords ofrece no solamente poder mostrar anuncios a dispositivos m\u00f3viles, sino que podemos elegir el sistema operativo y hasta incluso el operador de telefon\u00eda m\u00f3vil al que deseamos orientar los anuncios.<\/p>\n<p>Los anuncios que dirigen a descargas de aplicaciones autom\u00e1ticamente solo son mostrados en dispositivos que soporten esa aplicaci\u00f3n, de este modo uno se evita que por alg\u00fan error el anuncio de tu aplicaci\u00f3n para Android se haya estado mostrando en dispositivos con iOS.<\/p>\n<p>Otro punto interesante es que <strong>los anuncios muestran un enlace de \u00abDownload\u00bb en lugar de una URL<\/strong> en el campo de URL Visible, haci\u00e9ndolos mucho m\u00e1s atractivos para los usuarios de apps.<\/p>\n<p>Para lograr esto simplemente se debe incluir <strong>&#8216;itunes.apple.com\/&#8217;<\/strong> o\u00a0<strong>&#8216;market.android.com\/&#8217;<\/strong> seguido del nombre de la aplicaci\u00f3n y el sistema autom\u00e1ticamente mostrar\u00e1<strong> &#8216;Download iPhone App&#8217;<\/strong> o <strong>&#8216;Download Android App.&#8217;<\/strong><\/p>\n<p><strong>Genial, esto es lo que necesito! Pero c\u00f3mo configuro mis campa\u00f1as de Adwords para que se s\u00f3lo se muestren en ciertos dispositivos m\u00f3viles?<\/strong><\/p>\n<p>La configuraci\u00f3n de una campa\u00f1a para dispositivos m\u00f3viles espec\u00edficos es MUY sencilla, simplemente se debe ir a la pesta\u00f1a \u00abConfiguraci\u00f3n\u00bb, bajar hasta la opci\u00f3n de \u00abRedes y Dispositivos\u00bb, dentro de \u00abDispositivos\u00bb elegir\u00a0\u00abQuiero seleccionarlos yo mismo&#8230;\u00bb y seleccionar las siguientes opciones:<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/adwords-android-iphone.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1200\" title=\"adwords android iphone\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/adwords-android-iphone.jpg\" alt=\"\" width=\"600\" height=\"298\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/adwords-android-iphone.jpg 600w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/adwords-android-iphone-300x149.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p style=\"text-align: left;\">Una vez guardada esta configuraci\u00f3n, nuestros anuncios solamente se mostrar\u00e1n para los dispositivos con el sistema operativo elegido.<\/p>\n<p><strong>Y vos que experiencia ten\u00e9s promoviendo apps con Google Adwords?<\/strong> \ud83d\ude09<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si te dedic\u00e1s o pens\u00e1s dedicarte a desarrollar aplicaciones para Android o para iOS (iPhone, iPad, iPod, etc.), es muy probable que en alg\u00fan momento te hayas encontrado con la siguiente pregunta filos\u00f3fica fundamental: C\u00f3mo !#@$ hago que m\u00e1s gente descargue mis aplicaciones?!? Desde ya hace alg\u00fan buen tiempo que Google Adwords ofrece no solamente&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14],"class_list":["post-1197","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo usar Adwords para Promover Apps de Android y iOS - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"C\u00f3mo usar Google Adwords para Promover Apps (aplicaciones) de Android y iOS.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/es_es\/ppc-google-ads\/como-usar-adwords-para-promover-apps-de-android-y-ios\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo usar Adwords para Promover Apps de Android y iOS - 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