{"id":1694,"date":"2012-06-02T09:00:23","date_gmt":"2012-06-02T12:00:23","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1694"},"modified":"2012-06-01T22:18:46","modified_gmt":"2012-06-02T01:18:46","slug":"adios-a-google-website-optimizer-y-hola-a-analytics-content-experiments","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/es_es\/marketing-digital\/adios-a-google-website-optimizer-y-hola-a-analytics-content-experiments\/","title":{"rendered":"Adi\u00f3s a Google Website Optimizer y Hola a Analytics Content Experiments"},"content":{"rendered":"<p><strong><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-website-optimizer.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1698\" title=\"google website optimizer\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-website-optimizer.png\" alt=\"google website optimizer\" width=\"150\" height=\"172\" \/><\/a>Google Website Optimizer <\/strong>es una herramienta que ayud\u00f3 a muchos de nosotros a poder cumplir con objetivos estrictos de costos por conversi\u00f3n y mejorar la usabilidad de miles de sitios web en todo el mundo.<\/p>\n<p>Por varios a\u00f1os esta herramienta provey\u00f3 la posibilidad de realizar A\/B y Multivariate testings de forma totalmente gratuita y de forma MUY sencilla de configurar, reduciendo de forma considerable el costo asociado a producir experimentos en nuestros sitios.<\/p>\n<p>Hoy Google anunci\u00f3 que la herramienta Website Optimizer ser\u00eda retirada y en su lugar contar\u00edamos con una nueva opci\u00f3n en Google Analytics llamada \u00ab<a href=\"http:\/\/support.google.com\/analytics\/bin\/answer.py?hl=en&amp;topic=1745207&amp;answer=1745147#utm_source=announcement&amp;utm_medium=email&amp;utm_content=content&amp;utm_campaign=content_experiments_launch\">Content Experiments<\/a>\u00bb<\/p>\n<p>La idea detr\u00e1s de esto es la integraci\u00f3n de las distintas herramientas provistas por Google y la posibilidad de a\u00f1adir mayor interacci\u00f3n entre ellas para poder cumplir as\u00ed de forma mucho m\u00e1s efectiva con nuestros objetivos publicitarios.<\/p>\n<p>As\u00ed que hoy decimos \u00abadi\u00f3s\u00bb a un buen amigo y \u00abhola\u00bb a otro nuevo que promete ofrecernos mucho m\u00e1s.<\/p>\n<p>El siguiente video explica las posibilidades que nos ofrecer\u00e1 <strong>Content Experiments:<\/strong><\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"http:\/\/www.youtube.com\/embed\/TGrujIh2H0I\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Website Optimizer es una herramienta que ayud\u00f3 a muchos de nosotros a poder cumplir con objetivos estrictos de costos por conversi\u00f3n y mejorar la usabilidad de miles de sitios web en todo el mundo. Por varios a\u00f1os esta herramienta provey\u00f3 la posibilidad de realizar A\/B y Multivariate testings de forma totalmente gratuita y de&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[139,65],"class_list":["post-1694","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-google-analytics","tag-google-website-optimizer"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adi\u00f3s a Google Website Optimizer y Hola a Analytics Content Experiments - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Adi\u00f3s a Google Website Optimizer y Hola a Analytics Content Experiments.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/es_es\/le-marketing-numerique\/adieu-a-loptimiseur-de-site-google-et-bonjour-aux-experiences-de-contenu-danalyse\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adi\u00f3s a Google Website Optimizer y Hola a Analytics Content Experiments - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Adi\u00f3s a Google Website Optimizer y Hola a Analytics Content Experiments.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/es_es\/le-marketing-numerique\/adieu-a-loptimiseur-de-site-google-et-bonjour-aux-experiences-de-contenu-danalyse\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2012-06-02T12:00:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-06-02T01:18:46+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-website-optimizer.png\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/adieu-a-loptimiseur-de-site-google-et-bonjour-aux-experiences-de-contenu-danalyse\/\",\"url\":\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/adieu-a-loptimiseur-de-site-google-et-bonjour-aux-experiences-de-contenu-danalyse\/\",\"name\":\"Adi\u00f3s a Google Website Optimizer y Hola a Analytics Content Experiments - 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