{"id":1747,"date":"2012-08-10T15:58:18","date_gmt":"2012-08-10T18:58:18","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1747"},"modified":"2012-08-10T15:59:45","modified_gmt":"2012-08-10T18:59:45","slug":"google-adwords-remarketing-se-vuelve-mas-facil","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/es_es\/ppc-google-ads\/google-adwords-remarketing-se-vuelve-mas-facil\/","title":{"rendered":"Google Adwords: Remarketing se vuelve m\u00e1s f\u00e1cil!"},"content":{"rendered":"

Una de mis herramientas favoritas de Google Adwords en este \u00faltimo tiempo es sin lugar a dudas Remarketing, sin embargo uno de los principales problemas con esta herramienta es que crear diferentes listas resultaba muy tedioso ya que se deb\u00edan incluir distintos c\u00f3digos en las p\u00e1ginas correspondientes a cada lista.<\/p>\n

Esta particularidad tra\u00eda muchos inconvenientes m\u00e1s all\u00e1 de la impracticidad, sino que no eran muy raros los errores de implementaci\u00f3n que causaban que las listas no se encuentren correctamente segmentadas.<\/p>\n

Uno de los \u00faltimos cambios implementados por Adwords permite crear diferentes listas de Remarketing a partir de un solo c\u00f3digo y segmentar las listas seg\u00fan la URL de donde se encuentra implementado el c\u00f3digo.<\/p>\n

\u00bfC\u00f3mo funciona esto?<\/strong><\/p>\n

Actualmente cuando vamos a P\u00fablico en la Biblioteca Compartida, si a\u00fan no hemos extra\u00eddo el c\u00f3digo de Remarketing encontraremos el siguiente mensaje explicando la nueva forma de crear listas de Remarketing:<\/span><\/p>\n

\"remarketing<\/a><\/span><\/p>\n

Una vez que clickeamos \u00abConfigurar remarketing\u00bb obtenemos el c\u00f3digo de Remarketing que debemos agregar a todo el sitio.<\/span><\/p>\n

\"remarketing<\/a>Cuando clickeamos en \u00abContinuar\u00bb tenemos la posibilidad de configurar nuestra primera lista seg\u00fan la URL donde nos interesa insertar la cookie de Remarketing al usuario.<\/span><\/p>\n

\"remarketing<\/a>Si clickeamos \u00abCancelar\u00bb sin realizar ninguna configuraci\u00f3n, entonces tendremos a disposici\u00f3n solamente la lista principal en la cual se contabilizan todos los usuarios a los cuales se les insert\u00f3 la cookie de Remarketing.<\/span><\/p>\n

\"remarketing
\nEn el caso de que hayamos configurado alguna lista, por ejemplo de los usuarios que visitaron alguna categor\u00eda espec\u00edfica del sitio web, hayan llegado al final del carrito de compra o visitaron un subdominio en particular, deber\u00edamos visualizar todas las listas creadas en esa pantalla.<\/span><\/p>\n

Implementando el c\u00f3digo de Remarketing en todas las p\u00e1ginas del sitio web correspondiente a la cuenta de Adwords y creando listas por URL podemos crear campa\u00f1as de Remarketing muy bien segmentadas de manera f\u00e1cil y r\u00e1pida.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Una de mis herramientas favoritas de Google Adwords en este \u00faltimo tiempo es sin lugar a dudas Remarketing, sin embargo uno de los principales problemas con esta herramienta es que crear diferentes listas resultaba muy tedioso ya que se deb\u00edan incluir distintos c\u00f3digos en las p\u00e1ginas correspondientes a cada lista. Esta particularidad tra\u00eda muchos inconvenientes…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1747","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads"],"aioseo_notices":[],"yoast_head":"\nGoogle Adwords: Remarketing se vuelve m\u00e1s f\u00e1cil! - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google Adwords: Remarketing se vuelve m\u00e1s f\u00e1cil!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/es_es\/ppc-google-ads\/google-adwords-remarketing-se-vuelve-mas-facil\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Adwords: Remarketing se vuelve m\u00e1s f\u00e1cil! 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