{"id":1799,"date":"2012-11-11T23:16:27","date_gmt":"2012-11-12T02:16:27","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1799"},"modified":"2012-11-11T23:20:33","modified_gmt":"2012-11-12T02:20:33","slug":"utiliza-adwords-para-email-marketing-communication-ad-extensions","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/es_es\/google\/utiliza-adwords-para-email-marketing-communication-ad-extensions\/","title":{"rendered":"Utiliza Adwords para Email Marketing: Communication Ad Extensions"},"content":{"rendered":"<p>Una de de las opciones m\u00e1s interesantes de Adwords que actualmente se encuentra en fase Beta es \u00abCommunication Extensions\u00bb o \u00abExtensiones de Comunicaci\u00f3n\u00bb.<\/p>\n<p>Esta opci\u00f3n nos permite agregar una extensi\u00f3n a nuestros anuncios desde la cual los usuarios pueden suscribirse a trav\u00e9s de su direcci\u00f3n de email a recibir ofertas o a nuestro newsletter.<\/p>\n<p><strong>Ejemplo:<\/strong><\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/11\/google-adwords-extensiones-de-comunicacion.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1800\" title=\"google adwords extensiones de comunicacion\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/11\/google-adwords-extensiones-de-comunicacion.gif\" alt=\"google adwords extensiones de comunicacion\" width=\"564\" height=\"370\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/11\/google-adwords-extensiones-de-comunicacion.gif 564w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/11\/google-adwords-extensiones-de-comunicacion-300x196.gif 300w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/><\/a><\/p>\n<p>Una de las claras ventajas de este tipo de extensiones es que podemos captar el dato de contacto de un cliente potencial directamente en el motor de b\u00fasqueda, sin necesidad de que accedan a nuestra landing por el costo de un click.<\/p>\n<p>Actualmente se pueden utilizar las Extensiones de Comunicaci\u00f3n para los siguientes fines:<\/p>\n<p><strong>1) Solicitar un llamado:<\/strong> El usuario puede ingresar su n\u00famero de tel\u00e9fono para solicitar un llamado de parte de la empresa anunciante.<\/p>\n<p><strong>2) Solicitar un Email: <\/strong>El usuario ingresa una direcci\u00f3n de email en la extensi\u00f3n del anuncio para solicitar contacto por email.<\/p>\n<p><strong>3) Suscribirse a un newsletter: <\/strong>Tambi\u00e9n se puede simplemente invitar al usuario a suscribirse al newsletter del anunciante.<\/p>\n<p>Si bien esta poderosa herramienta a\u00fan se encuentra en beta, me animar\u00eda a decir que es \u00fatil complemento de generaci\u00f3n de base de datos para la estrategia de email marketing de pr\u00e1cticamente cualquier anunciante.<\/p>\n<p>Esperemos a que en poco tiempo se encuentre disponible para todos los anunciantes \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una de de las opciones m\u00e1s interesantes de Adwords que actualmente se encuentra en fase Beta es \u00abCommunication Extensions\u00bb o \u00abExtensiones de Comunicaci\u00f3n\u00bb. Esta opci\u00f3n nos permite agregar una extensi\u00f3n a nuestros anuncios desde la cual los usuarios pueden suscribirse a trav\u00e9s de su direcci\u00f3n de email a recibir ofertas o a nuestro newsletter. Ejemplo:&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[132,14,8],"class_list":["post-1799","post","type-post","status-publish","format-standard","hentry","category-google","tag-email-marketing","tag-google-adwords","tag-posicionamiento-web"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Utiliza Adwords para Email Marketing: Communication Ad Extensions - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Communication Ad Extensions o Extensiones de Comunicaci\u00f3n es una poderosa herramienta de Adwords actualmente en Beta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/es_es\/google\/use-adwords-for-email-marketing-communication-ad-extensions\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Utiliza Adwords para Email Marketing: Communication Ad Extensions - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Communication Ad Extensions o Extensiones de Comunicaci\u00f3n es una poderosa herramienta de Adwords actualmente en Beta.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/es_es\/google\/use-adwords-for-email-marketing-communication-ad-extensions\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2012-11-12T02:16:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-11-12T02:20:33+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/11\/google-adwords-extensiones-de-comunicacion.gif\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/en\/google\/use-adwords-for-email-marketing-communication-ad-extensions\/\",\"url\":\"https:\/\/guillermopareja.com\/en\/google\/use-adwords-for-email-marketing-communication-ad-extensions\/\",\"name\":\"Utiliza Adwords para Email Marketing: Communication Ad Extensions - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/guillermopareja.com\/en\/google\/use-adwords-for-email-marketing-communication-ad-extensions\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/guillermopareja.com\/en\/google\/use-adwords-for-email-marketing-communication-ad-extensions\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/11\/google-adwords-extensiones-de-comunicacion.gif\",\"datePublished\":\"2012-11-12T02:16:27+00:00\",\"dateModified\":\"2012-11-12T02:20:33+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"description\":\"Communication Ad Extensions o Extensiones de Comunicaci\u00f3n es una poderosa herramienta de Adwords actualmente en Beta.\",\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/en\/google\/use-adwords-for-email-marketing-communication-ad-extensions\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/en\/google\/use-adwords-for-email-marketing-communication-ad-extensions\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/guillermopareja.com\/en\/google\/use-adwords-for-email-marketing-communication-ad-extensions\/#primaryimage\",\"url\":\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/11\/google-adwords-extensiones-de-comunicacion.gif\",\"contentUrl\":\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/11\/google-adwords-extensiones-de-comunicacion.gif\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/en\/google\/use-adwords-for-email-marketing-communication-ad-extensions\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Utiliza Adwords para Email Marketing: Communication Ad Extensions\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.\",\"sameAs\":[\"http:\/\/guillermopareja.com\"],\"url\":\"https:\/\/guillermopareja.com\/es_es\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Utiliza Adwords para Email Marketing: Communication Ad Extensions - Marketing y Anal\u00edtica Digital","description":"Communication Ad Extensions o Extensiones de Comunicaci\u00f3n es una poderosa herramienta de Adwords actualmente en Beta.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/guillermopareja.com\/es_es\/google\/use-adwords-for-email-marketing-communication-ad-extensions\/","og_locale":"es_ES","og_type":"article","og_title":"Utiliza Adwords para Email Marketing: Communication Ad Extensions - Marketing y Anal\u00edtica Digital","og_description":"Communication Ad Extensions o Extensiones de Comunicaci\u00f3n es una poderosa herramienta de Adwords actualmente en Beta.","og_url":"https:\/\/guillermopareja.com\/es_es\/google\/use-adwords-for-email-marketing-communication-ad-extensions\/","og_site_name":"Marketing y Anal\u00edtica Digital","article_publisher":"https:\/\/www.facebook.com\/consultorgoogleadwords\/","article_published_time":"2012-11-12T02:16:27+00:00","article_modified_time":"2012-11-12T02:20:33+00:00","og_image":[{"url":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/11\/google-adwords-extensiones-de-comunicacion.gif"}],"author":"Guillermo Pareja","twitter_card":"summary_large_image","twitter_creator":"@guillepareja","twitter_site":"@guillepareja","twitter_misc":{"Escrito por":"Guillermo Pareja","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/guillermopareja.com\/en\/google\/use-adwords-for-email-marketing-communication-ad-extensions\/","url":"https:\/\/guillermopareja.com\/en\/google\/use-adwords-for-email-marketing-communication-ad-extensions\/","name":"Utiliza Adwords para Email Marketing: Communication Ad Extensions - Marketing y Anal\u00edtica Digital","isPartOf":{"@id":"https:\/\/guillermopareja.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/guillermopareja.com\/en\/google\/use-adwords-for-email-marketing-communication-ad-extensions\/#primaryimage"},"image":{"@id":"https:\/\/guillermopareja.com\/en\/google\/use-adwords-for-email-marketing-communication-ad-extensions\/#primaryimage"},"thumbnailUrl":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/11\/google-adwords-extensiones-de-comunicacion.gif","datePublished":"2012-11-12T02:16:27+00:00","dateModified":"2012-11-12T02:20:33+00:00","author":{"@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88"},"description":"Communication Ad Extensions o Extensiones de Comunicaci\u00f3n es una poderosa herramienta de Adwords actualmente en Beta.","breadcrumb":{"@id":"https:\/\/guillermopareja.com\/en\/google\/use-adwords-for-email-marketing-communication-ad-extensions\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/guillermopareja.com\/en\/google\/use-adwords-for-email-marketing-communication-ad-extensions\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/guillermopareja.com\/en\/google\/use-adwords-for-email-marketing-communication-ad-extensions\/#primaryimage","url":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/11\/google-adwords-extensiones-de-comunicacion.gif","contentUrl":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/11\/google-adwords-extensiones-de-comunicacion.gif"},{"@type":"BreadcrumbList","@id":"https:\/\/guillermopareja.com\/en\/google\/use-adwords-for-email-marketing-communication-ad-extensions\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/guillermopareja.com\/de\/"},{"@type":"ListItem","position":2,"name":"Utiliza Adwords para Email Marketing: Communication Ad Extensions"}]},{"@type":"WebSite","@id":"https:\/\/guillermopareja.com\/de\/#website","url":"https:\/\/guillermopareja.com\/de\/","name":"Marketing y Anal\u00edtica Digital","description":"Blog de Guillermo Pareja","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/guillermopareja.com\/de\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88","name":"Guillermo Pareja","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","caption":"Guillermo Pareja"},"description":"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.","sameAs":["http:\/\/guillermopareja.com"],"url":"https:\/\/guillermopareja.com\/es_es\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/guillermopareja.com\/es_es\/wp-json\/wp\/v2\/posts\/1799"}],"collection":[{"href":"https:\/\/guillermopareja.com\/es_es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guillermopareja.com\/es_es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/es_es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/es_es\/wp-json\/wp\/v2\/comments?post=1799"}],"version-history":[{"count":0,"href":"https:\/\/guillermopareja.com\/es_es\/wp-json\/wp\/v2\/posts\/1799\/revisions"}],"wp:attachment":[{"href":"https:\/\/guillermopareja.com\/es_es\/wp-json\/wp\/v2\/media?parent=1799"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guillermopareja.com\/es_es\/wp-json\/wp\/v2\/categories?post=1799"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guillermopareja.com\/es_es\/wp-json\/wp\/v2\/tags?post=1799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}