{"id":3500,"date":"2015-09-22T10:42:05","date_gmt":"2015-09-22T13:42:05","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=3500"},"modified":"2015-09-22T10:45:15","modified_gmt":"2015-09-22T13:45:15","slug":"seminario-performance-marketing-aplicado-al-inbound","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/es_es\/marketing-digital\/seminario-performance-marketing-aplicado-al-inbound\/","title":{"rendered":"Seminario: Performance Marketing aplicado al Inbound"},"content":{"rendered":"<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/09\/embudo-de-conversion.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3503 alignleft\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/09\/embudo-de-conversion.png\" alt=\"embudo de conversion\" width=\"254\" height=\"195\" \/><\/a>Este jueves 24 se estar\u00e1 dictando en Buenos Aires el seminario \u00abT\u00e9cnicas de Performance aplicadas al Inbound Marketing\u00bb del cual formar\u00e9 parte como orador de Web Analytics al lado de Jonathan Baldovino.<\/p>\n<p>El seminario se destaca por su practicidad, ya que\u00a0los conceptos se pueden aplicar r\u00e1pidamente y con ellos mejorar los resultados obtenidos de tu sitio web.<\/p>\n<p><strong>Los temas a desarrollar son:<\/strong><\/p>\n<p><strong>Organizar la estrategia de Inbound<\/strong><\/p>\n<ul>\n<li class=\"lplh-26\">Introducci\u00f3n a Online Performance Marketing<\/li>\n<li class=\"lplh-26\">Como desarrollar diagramas de flujo (UX)<\/li>\n<li class=\"lplh-26\">Integraci\u00f3n de elementos del ecosistema digital<\/li>\n<li class=\"lplh-26\">Filosof\u00eda \u00abelige tu propia aventura\u00bb<\/li>\n<li class=\"lplh-26\">Actividad Pr\u00e1ctica<\/li>\n<\/ul>\n<p><strong>Conversion Rate Optimization<\/strong><\/p>\n<ul>\n<li class=\"lplh-26\">Introducci\u00f3n Conversion Rate Optimization<\/li>\n<li class=\"lplh-26\">Business personas<\/li>\n<li class=\"lplh-26\">Desarrollo de mockups<\/li>\n<li class=\"lplh-26\">Buenas pr\u00e1cticas de optimizaci\u00f3n<\/li>\n<li class=\"lplh-26\">Entendiendo la psicolog\u00eda del usuario<\/li>\n<li class=\"lplh-26\">Factores de relevancia<\/li>\n<li class=\"lplh-26\">Ejercicio pr\u00e1ctico<\/li>\n<\/ul>\n<p><strong>Web Analytics<\/strong><\/p>\n<ul>\n<li class=\"lplh-26\">Por qu\u00e9 ser \u201cdata driven\u201d<\/li>\n<li class=\"lplh-26\">M\u00e9tricas vs KPIs<\/li>\n<li class=\"lplh-26\">Definici\u00f3n de objetivos<\/li>\n<li class=\"lplh-26\">Herramientas<\/li>\n<li class=\"lplh-26\">Intro Google Analytics<\/li>\n<li class=\"lplh-26\">Informes esenciales<\/li>\n<li class=\"lplh-26\">Creaci\u00f3n de dashboard<\/li>\n<li class=\"lplh-26\">Creaci\u00f3n de objetivos<\/li>\n<li class=\"lplh-26\">Medici\u00f3n avanzada con Google Analytics<\/li>\n<\/ul>\n<p>Pueden ver m\u00e1s informaci\u00f3n en el siguiente enlace: <a href=\"http:\/\/academy.socialme.cl\/seminario-de-performance-marketing-aplicado-inbound\/\">Seminario de Performance Marketing aplicado al Inbound<\/a><\/p>\n<p>Los espero! \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este jueves 24 se estar\u00e1 dictando en Buenos Aires el seminario \u00abT\u00e9cnicas de Performance aplicadas al Inbound Marketing\u00bb del cual formar\u00e9 parte como orador de Web Analytics al lado de Jonathan Baldovino. El seminario se destaca por su practicidad, ya que\u00a0los conceptos se pueden aplicar r\u00e1pidamente y con ellos mejorar los resultados obtenidos de tu&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[129,128,130],"class_list":["post-3500","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-seminario-inbound-marketing","tag-seminario-marketing-digital","tag-seminario-performance-marketing"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Seminario: Performance Marketing aplicado al Inbound  - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Seminario de Performance Marketing aplicado al Inbound, 24 de Septiembre en Buenos Aires.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/es_es\/digitales-marketing\/seminar-performance-marketing-angewendet-auf-inbound\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Seminario: Performance Marketing aplicado al Inbound  - 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