{"id":3722,"date":"2018-08-15T13:27:57","date_gmt":"2018-08-15T16:27:57","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=3722"},"modified":"2018-08-15T13:27:57","modified_gmt":"2018-08-15T16:27:57","slug":"google-signals","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/es_es\/google-analytics\/google-signals\/","title":{"rendered":"\u00bfQu\u00e9 es Google Signals y c\u00f3mo activarlo?"},"content":{"rendered":"<p><strong>\u00bfQu\u00e9 es Google Signals?<\/strong><\/p>\n<p>Es la posibilidad de obtener mayor informaci\u00f3n de los usuarios que hayan activado la opci\u00f3n \u00abPersonalizaci\u00f3n de anuncios\u00bb y generar una visi\u00f3n integral de c\u00f3mo estos usuarios interact\u00faan con tu propiedad.<\/p>\n<p><strong>\u00bfQu\u00e9 puedo lograr?<\/strong><\/p>\n<p>Las audiencias que crees en Google Analytics y publiques en Google Ads pueden mostrar anuncios de campa\u00f1as de remarketing aptas para multidispositivo a usuarios de Google que hayan activado la funci\u00f3n.<\/p>\n<p>A partir de los datos totales de los usuarios que hayan activado la funci\u00f3n Personalizaci\u00f3n de Anuncios, Google Analytics crea modelos de comportamiento de toda su base de usuarios en diferentes tipos de dispositivo. Los datos se basan en los usuarios en lugar de en las sesiones. Estos modelos de comportamiento no requieren el uso de vistas de User ID.<\/p>\n<p><strong>\u00bfC\u00f3mo puedo activarlo?<\/strong><\/p>\n<ul>\n<li>Debes tener permiso de edici\u00f3n en la propiedad.<\/li>\n<li>Ir a \u00abadministrar\u00bb y de ah\u00ed a la propiedad en la que quieres activar Google Signals.<\/li>\n<li>Hacer clic en \u00abempezar\u00bb, luego ir a la columna\u00a0Propiedad &gt; Informaci\u00f3n de seguimiento &gt; Recogida de datos, y seguir las instrucciones que aparecen en el cuadro de di\u00e1logo azul.<\/li>\n<li>Hacer clic en los paneles de informaci\u00f3n y activaci\u00f3n\u00a0&gt; Continuar.<\/li>\n<li>Seleccionar las propiedades y activarlas.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3723\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/Screen-Shot-2018-08-06-at-12.25.22.png\" alt=\"\" width=\"584\" height=\"313\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/Screen-Shot-2018-08-06-at-12.25.22.png 584w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/Screen-Shot-2018-08-06-at-12.25.22-300x161.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/Screen-Shot-2018-08-06-at-12.25.22-558x299.png 558w\" sizes=\"(max-width: 584px) 100vw, 584px\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 es Google Signals? Es la posibilidad de obtener mayor informaci\u00f3n de los usuarios que hayan activado la opci\u00f3n \u00abPersonalizaci\u00f3n de anuncios\u00bb y generar una visi\u00f3n integral de c\u00f3mo estos usuarios interact\u00faan con tu propiedad. \u00bfQu\u00e9 puedo lograr? Las audiencias que crees en Google Analytics y publiques en Google Ads pueden mostrar anuncios de campa\u00f1as&hellip;<\/p>\n","protected":false},"author":1,"featured_media":3723,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[],"class_list":["post-3722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es Google Signals y c\u00f3mo activarlo? - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"En este art\u00edculo veremos qu\u00e9 es Google Signals y c\u00f3mo activarlo en Google Analytics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/es_es\/google-analytics\/google-signale\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es Google Signals y c\u00f3mo activarlo? 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