{"id":3776,"date":"2018-09-14T15:42:23","date_gmt":"2018-09-14T18:42:23","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=3776"},"modified":"2018-09-14T15:42:23","modified_gmt":"2018-09-14T18:42:23","slug":"novedades-en-google-ads","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/es_es\/ppc-google-ads\/novedades-en-google-ads\/","title":{"rendered":"Novedades en Google AdWords Editor Versi\u00f3n 12.5"},"content":{"rendered":"<div dir=\"auto\">Hoy quiero compartir con ustedes algunas de las novedades de Google AdWords Editor, \u00a0si tienes la versi\u00f3n 12.5 vas encontrar las siguientes actualizaciones en la plataforma.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\"><strong>1) M\u00e1s texto en anuncios expandibles:<\/strong> Ahora se pueden agregar una tercera cabecera y una segunda descripci\u00f3n, cada descripci\u00f3n tiene un l\u00edmite de 90 caracteres.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\"><strong>2) Nueva descripci\u00f3n para anuncios de b\u00fasqueda din\u00e1micos:<\/strong>\u00a0 Ahora es posible agregar una segunda l\u00ednea descripci\u00f3n, los dos campos para descripciones tienen un l\u00edmite de 90 caracteres tambi\u00e9n.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\"><strong>3) Descripciones m\u00e1s largas por anuncios objetivo de llamada:<\/strong> En este tipo de anuncio se increment\u00f3 el l\u00edmite en el campo descripci\u00f3n a 90 caracteres.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\"><strong>4) Nueva regla personalizada:<\/strong> Sitelinks sin descripci\u00f3n.\u00a0 Las extensiones sitelink con descripciones pueden mejorar tu CTR, esta regla personalizada te avisara si intentas agregar o editar elementos en el sitelink feed que no tienen una descripci\u00f3n de texto asociada con ellos.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">\u00a0\u00bfYa probaste las actualizaciones de Google AdWords Editor? \u00bfQu\u00e9 te parecieron?<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hoy quiero compartir con ustedes algunas de las novedades de Google AdWords Editor, \u00a0si tienes la versi\u00f3n 12.5 vas encontrar las siguientes actualizaciones en la plataforma. 1) M\u00e1s texto en anuncios expandibles: Ahora se pueden agregar una tercera cabecera y una segunda descripci\u00f3n, cada descripci\u00f3n tiene un l\u00edmite de 90 caracteres. 2) Nueva descripci\u00f3n para&hellip;<\/p>\n","protected":false},"author":1,"featured_media":3777,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc-google-ads"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - 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