{"id":4408,"date":"2019-10-30T14:16:15","date_gmt":"2019-10-30T17:16:15","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=4408"},"modified":"2019-10-30T14:16:21","modified_gmt":"2019-10-30T17:16:21","slug":"skillshop-nueva-plataforma-capacitacion-google-ads","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/es_es\/google\/skillshop-nueva-plataforma-capacitacion-google-ads\/","title":{"rendered":"Skillshop, la nueva plataforma de capacitaci\u00f3n de Google Ads"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/09\/sadfa-1024x1024.png\" alt=\"\" class=\"wp-image-4409\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/09\/sadfa-1024x1024.png 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/09\/sadfa-150x150.png 150w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/09\/sadfa-300x300.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/09\/sadfa-768x768.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/09\/sadfa-468x468.png 468w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/09\/sadfa-1116x1116.png 1116w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/09\/sadfa-806x806.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/09\/sadfa-558x558.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/09\/sadfa-655x655.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/09\/sadfa.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Google est\u00e1 lanzando Skillshop renovando la\nanteriormente conocida&nbsp; \u201cAcademy for\nAds\u201d. Esta plataforma de capacitaci\u00f3n es donde b\u00e1sicamente Google Ads te ofrece\nentrenamiento para que puedas aprender a gestionar tus campa\u00f1as de anuncios. <\/p>\n\n\n\n<p>Con este cambio, la plataforma de capacitaci\u00f3n\nsuma nuevos cursos de Google Ads a fin de ayudarte a profundizar en la gesti\u00f3n\ny medici\u00f3n de tus campa\u00f1as de b\u00fasqueda, de display, de video y de Shopping. <\/p>\n\n\n\n<p>Puesto que Skillshop es un espacio que te permite obtener formaci\u00f3n en los productos de Google, los cursos que ofrece la plataforma est\u00e1n pensados para todo tipo de usuarios que utilizan las herramientas y soluciones del buscador. Este punto es muy importante ya que no importa si tienes un nivel de conocimiento b\u00e1sico o avanzado. La plataforma est\u00e1 pensada para que empieces de cero si as\u00ed lo deseas y avances en tu conocimiento en los temas que te interesen.<\/p>\n\n\n\n<p>De igual forma y con la intenci\u00f3n de que\npuedas medir tu nivel de conocimiento la plataforma ha a\u00f1adido con este cambio\nnuevas certificaciones para cada tipo de campa\u00f1a, incluyendo la nueva\nCertificaci\u00f3n de Medici\u00f3n. Las mismas te beneficiar\u00e1 mucho a la hora de\ncomprender un tema nuevo o adquirir una nueva habilidad.<\/p>\n\n\n\n<p>Con el lanzamiento de Skillshop, Google\nseguir\u00e1 ampliando las unidades did\u00e1cticas de su plataforma de anuncios para\nsatisfacer todas las necesidades de aprendizaje de sus anunciantes. <\/p>\n\n\n\n<p>Si est\u00e1s empezando en el mundo de los anuncios\nde Google esta nueva plataforma te puede guiar en tu progreso de aprendizaje y\ncon las certificaciones vas a lograr obtener las habilidades que buscas para\nrealizar tus campa\u00f1as. <\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/skillshop.withgoogle.com\/\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Google est\u00e1 lanzando Skillshop renovando la anteriormente conocida&nbsp; \u201cAcademy for Ads\u201d. Esta plataforma de capacitaci\u00f3n es donde b\u00e1sicamente Google Ads te ofrece entrenamiento para que puedas aprender a gestionar tus campa\u00f1as de anuncios. Con este cambio, la plataforma de capacitaci\u00f3n suma nuevos cursos de Google Ads a fin de ayudarte a profundizar en la gesti\u00f3n&hellip;<\/p>\n","protected":false},"author":1,"featured_media":4411,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-4408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Skillshop, la nueva plataforma de capacitaci\u00f3n de Google Ads - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/es_es\/google\/skillshop-neue-plattform-training-google-anzeigen\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Skillshop, la nueva plataforma de capacitaci\u00f3n de Google Ads - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Google est\u00e1 lanzando Skillshop renovando la anteriormente conocida&nbsp; \u201cAcademy for Ads\u201d. Esta plataforma de capacitaci\u00f3n es donde b\u00e1sicamente Google Ads te ofrece entrenamiento para que puedas aprender a gestionar tus campa\u00f1as de anuncios. Con este cambio, la plataforma de capacitaci\u00f3n suma nuevos cursos de Google Ads a fin de ayudarte a profundizar en la gesti\u00f3n&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/es_es\/google\/skillshop-neue-plattform-training-google-anzeigen\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-30T17:16:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-30T17:16:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/09\/skillshop_ads_card_4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"653\" \/>\n\t<meta property=\"og:image:height\" content=\"363\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/de\/google\/skillshop-neue-plattform-training-google-anzeigen\/\",\"url\":\"https:\/\/guillermopareja.com\/de\/google\/skillshop-neue-plattform-training-google-anzeigen\/\",\"name\":\"Skillshop, la nueva plataforma de capacitaci\u00f3n de Google Ads - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/google\/skillshop-neue-plattform-training-google-anzeigen\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/google\/skillshop-neue-plattform-training-google-anzeigen\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/09\/skillshop_ads_card_4.png\",\"datePublished\":\"2019-10-30T17:16:15+00:00\",\"dateModified\":\"2019-10-30T17:16:21+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/google\/skillshop-neue-plattform-training-google-anzeigen\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/de\/google\/skillshop-neue-plattform-training-google-anzeigen\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/guillermopareja.com\/de\/google\/skillshop-neue-plattform-training-google-anzeigen\/#primaryimage\",\"url\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/09\/skillshop_ads_card_4.png\",\"contentUrl\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/09\/skillshop_ads_card_4.png\",\"width\":653,\"height\":363},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/de\/google\/skillshop-neue-plattform-training-google-anzeigen\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Skillshop, la nueva plataforma de capacitaci\u00f3n de Google Ads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. 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