{"id":681,"date":"2010-04-01T17:58:44","date_gmt":"2010-04-01T20:58:44","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=681"},"modified":"2010-04-01T17:58:44","modified_gmt":"2010-04-01T20:58:44","slug":"nueva-funcion-google-adwords-remarketing","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/es_es\/ppc-google-ads\/nueva-funcion-google-adwords-remarketing\/","title":{"rendered":"Nueva Funcion Google AdWords: ReMarketing"},"content":{"rendered":"<p>Algo que caracteriza a Adwords como el mejor sistema para hacer publicidad en Internet es su constante evoluci\u00f3n desde hace ya m\u00e1s de 10 a\u00f1os, hoy nos presenta su nueva funci\u00f3n: <strong>ReMarketing<\/strong><\/p>\n<p><strong>Cu\u00e1l es la idea detr\u00e1s de ReMarketing?<\/strong><\/p>\n<p>La idea detr\u00e1s de esta nueva funci\u00f3n es bastante sencilla pero a la vez potente, como su nombre lo indica, consiste en volver a promocionar un producto o servicio a alguien que ya lo conoce.<\/p>\n<p><strong>Qu\u00e9 utilidad tiene esto?<\/strong><\/p>\n<p>Supongamos que alguien visita nuestro sitio en el que ofrecemos nuestro producto o servicio, el visitante por algun motivo lo abandona, sirve de algo mostrar el mismo anuncio con la misma oferta a una persona que ya lo conoce y no est\u00e1 del todo interesada?<\/p>\n<p>Locura es hacer dos veces la misma cosa esperando distinto resultado, ah\u00ed es donde ReMarketing viene a salvar el d\u00eda.<\/p>\n<p><strong>Con esta nueva funci\u00f3n podemos mostrar una oferta o mensaje distinto al visitante<\/strong>, tal vez alguna ventaja, regalo o descuento que no ofrecemos normalmente en nuestra oferta convencional.<\/p>\n<p>Vale aclarar que actualmente ReMarketing est\u00e1\u00a0 solamente disponible en la Red de Contenido de Google, cuando tenga mayor experiencia con esta nueva funci\u00f3n voy a escribir un art\u00edculo con algunos consejos pr\u00e1cticos \ud83d\ude09<\/p>\n<p>Para m\u00e1s informaci\u00f3n pueden ir <a href=\"http:\/\/adwords.google.com\/support\/aw\/bin\/answer.py?hl=es&amp;hlrm=en&amp;answer=166488\">AQUI<\/a><\/p>\n<div id=\"_mcePaste\" style=\"overflow: hidden; position: absolute; left: -10000px; top: 180px; width: 1px; height: 1px;\">http:\/\/adwords.google.com\/support\/aw\/bin\/answer.py?hl=es&amp;hlrm=en&amp;answer=166488<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Algo que caracteriza a Adwords como el mejor sistema para hacer publicidad en Internet es su constante evoluci\u00f3n desde hace ya m\u00e1s de 10 a\u00f1os, hoy nos presenta su nueva funci\u00f3n: ReMarketing Cu\u00e1l es la idea detr\u00e1s de ReMarketing? La idea detr\u00e1s de esta nueva funci\u00f3n es bastante sencilla pero a la vez potente, como&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14,10,52],"class_list":["post-681","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords","tag-marketing-online","tag-remarketing"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nueva Funcion Google AdWords: ReMarketing  - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Nueva Funcion Google AdWords: ReMarketing. 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