{"id":707,"date":"2010-05-14T08:59:27","date_gmt":"2010-05-14T11:59:27","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=707"},"modified":"2010-05-14T08:59:27","modified_gmt":"2010-05-14T11:59:27","slug":"google-adwords-broad-match-modifier","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/es_es\/marketing-digital\/google-adwords-broad-match-modifier\/","title":{"rendered":"Google Adwords: Broad Match Modifier"},"content":{"rendered":"<p>Hace unos d\u00edas se anunci\u00f3 un nuevo tipo de concordancia con Google Adwords, es una modificaci\u00f3n al tipo de concordancia amplio que permite ser m\u00e1s espec\u00edfico, actualmente est\u00e1 siendo probado en Inglaterra y Canada.<\/p>\n<p><strong>C\u00f3mo funciona el Broad Match Modifier? <\/strong><\/p>\n<p>Sencillamente debemos poner un simbolo \u00ab+\u00bb frente a la keyword de concordancia amplia que querramos modificar, <strong>esto le permite a esa palabra clave poder llegar a sin\u00f3nimos, acr\u00f3nimos, abreviaciones y errores de tipeo frecuentes<\/strong>, en algunos casos nos puede ahorrar tener que crear decenas de adgroups!<\/p>\n<p>A continuaci\u00f3n les muestro el ejemplo propuesto en el blog oficial de Adwords sobre c\u00f3mo afecta este nuevo tipo de concordancia:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-708\" title=\"broad match modifier\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/05\/broad-match-modifier.jpg\" alt=\"\" width=\"500\" height=\"336\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/05\/broad-match-modifier.jpg 500w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/05\/broad-match-modifier-300x201.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>Tambi\u00e9n seg\u00fan el blog oficial de Adwords, los anunciantes que pautan utilizando concordancia phrase o exact y probaron el broad match modifier encuentran que sus campa\u00f1as convierten mejor, puesto que tienen mayor rango de exposici\u00f3n pero sin llegar a ser tan imprecisos como usando broad match.<\/p>\n<p>Ojal\u00e1 pronto podamos utilizar el Broad Match Modifier en nuestras campa\u00f1as en espa\u00f1ol, todo depende del feedback que reciba la gente de Google al respecto.<\/p>\n<p>Personalmente estoy muy emocionado con este nuevo tipo de concordancia y voy a estar probandola en algunas campa\u00f1as que tengo cruzando el charco, si funciona bien voy a ser el primero en hacer el pedido en Google Argentina jeje<\/p>\n<p><strong>Ustedes tienen alguna experiencia que puedan compartir con este nuevo tipo de concordancia?<\/strong><\/p>\n<p>Pueden ver la publicaci\u00f3n original ac\u00e1:<a href=\"http:\/\/adwords.blogspot.com\/2010\/05\/new-keyword-targeting-feature-for.html\"> New Keyword Targeting Feature<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hace unos d\u00edas se anunci\u00f3 un nuevo tipo de concordancia con Google Adwords, es una modificaci\u00f3n al tipo de concordancia amplio que permite ser m\u00e1s espec\u00edfico, actualmente est\u00e1 siendo probado en Inglaterra y Canada. C\u00f3mo funciona el Broad Match Modifier? Sencillamente debemos poner un simbolo \u00ab+\u00bb frente a la keyword de concordancia amplia que querramos&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,1],"tags":[14,10],"class_list":["post-707","post","type-post","status-publish","format-standard","hentry","category-google","category-marketing-digital","tag-google-adwords","tag-marketing-online"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Adwords: Broad Match Modifier - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google Adwords: Broad Match Modifier. Nuevo tipo de concordancia de Adwords.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/es_es\/le-marketing-numerique\/modificateur-de-correspondance-large-google-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Adwords: Broad Match Modifier - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Google Adwords: Broad Match Modifier. 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