{"id":771,"date":"2010-07-11T23:57:40","date_gmt":"2010-07-12T02:57:40","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=771"},"modified":"2010-07-11T23:57:40","modified_gmt":"2010-07-12T02:57:40","slug":"ab-testing-con-google-website-optimizer","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/es_es\/marketing-digital\/ab-testing-con-google-website-optimizer\/","title":{"rendered":"A\/B Testing con Google Website Optimizer"},"content":{"rendered":"<p>Siempre hablo de que debemos testear lo m\u00e1s posible nuestras palabras clave, anuncios y landing pages, pero hasta hoy nunca escrib\u00ed sobre el <strong>Google Website Optimizer<\/strong>, la herramienta de A\/B testing para landing pages de Google.<\/p>\n<p>Esta herramienta nos permite probar distintas variantes de una misma landing page insertando simples tags javascript y luego podemos medir los resultados y comparar las distintas m\u00e9tricas de cada variante.<\/p>\n<p>A continuaci\u00f3n les dejo un video oficial de Google que explica el funcionamiento de esta herramienta en forma sencilla:<\/p>\n<p><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"480\" height=\"385\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/1yTjj9MnzRY&amp;hl=es_ES&amp;fs=1\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed type=\"application\/x-shockwave-flash\" width=\"480\" height=\"385\" src=\"http:\/\/www.youtube.com\/v\/1yTjj9MnzRY&amp;hl=es_ES&amp;fs=1\" allowscriptaccess=\"always\" allowfullscreen=\"true\"><\/embed><\/object><\/p>\n<p><strong>Y ustedes c\u00f3mo utilizan esta herramienta para sus A\/B testings? \ud83d\ude09<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Siempre hablo de que debemos testear lo m\u00e1s posible nuestras palabras clave, anuncios y landing pages, pero hasta hoy nunca escrib\u00ed sobre el Google Website Optimizer, la herramienta de A\/B testing para landing pages de Google. Esta herramienta nos permite probar distintas variantes de una misma landing page insertando simples tags javascript y luego podemos&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[14,65],"class_list":["post-771","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-google-adwords","tag-google-website-optimizer"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A\/B Testing con Google Website Optimizer - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"A\/B Testing con Google Website Optimizer. 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