{"id":794,"date":"2010-07-29T17:54:12","date_gmt":"2010-07-29T20:54:12","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=794"},"modified":"2010-07-29T17:54:12","modified_gmt":"2010-07-29T20:54:12","slug":"anuncios-de-adwords-divertidos","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/es_es\/marketing-digital\/anuncios-de-adwords-divertidos\/","title":{"rendered":"Anuncios de Adwords divertidos"},"content":{"rendered":"<p>Este post sale de un muy buen art\u00edculo que encontr\u00e9 en <a href=\"http:\/\/royal.pingdom.com\/2008\/05\/23\/smart-and-funny-use-of-google-adwords\/\">Royal.Pingdom<\/a> sobre los distintos usos creativos que se pueden dar a los anuncios de adwords, algunos son errores, otros son experimentos y por \u00faltimo bromas.<\/p>\n<p><strong>Cuando el Keyword Insertion no sale bien<\/strong><\/p>\n<p>La opci\u00f3n de Keyword Insertion en tus anuncios puede salvarte mucho tiempo, pero cuidado con el broad match!<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/07\/anuncios-adwords-divertidos.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-795\" title=\"anuncios adwords divertidos\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/07\/anuncios-adwords-divertidos.jpg\" alt=\"\" width=\"580\" height=\"285\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/07\/anuncios-adwords-divertidos.jpg 580w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/07\/anuncios-adwords-divertidos-300x147.jpg 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/a><\/p>\n<p><strong>Choque de Intereses<\/strong><\/p>\n<p>Cuando una bromita puede llamar la atenci\u00f3n a los abogados de una reconocida marca creo que es mejor no bromear.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/07\/anuncios-adwords-divertidos2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-796\" title=\"anuncios adwords divertidos2\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/07\/anuncios-adwords-divertidos2.jpg\" alt=\"\" width=\"580\" height=\"285\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/07\/anuncios-adwords-divertidos2.jpg 580w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/07\/anuncios-adwords-divertidos2-300x147.jpg 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/a><\/p>\n<p><strong>Arte ASCII<\/strong><\/p>\n<p>El art\u00edculo original de donde consegu\u00ed estas imagenes es algo viejo, actualmente no se puede abusar de simbolos ni signos de puntuaci\u00f3n en los anuncios de Adwords. Seg\u00fan la fuente original, usar este tipo de anuncios puede incrementar considerablemente el CTR, <strong>aunque personalmente creo que el Conversion Rate como la calidad de los contactos debe disminuir MUCHO.<\/strong><\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/07\/anuncios-adwords-divertidos3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-797\" title=\"anuncios adwords divertidos3\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/07\/anuncios-adwords-divertidos3.jpg\" alt=\"\" width=\"580\" height=\"150\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/07\/anuncios-adwords-divertidos3.jpg 580w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/07\/anuncios-adwords-divertidos3-300x77.jpg 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/a><\/p>\n<p>Sin embargo no deja de ser gracioso jeje<\/p>\n<p><strong>Intercambiando Palabras<\/strong><\/p>\n<p>Cuando despidieron a Jeff Gerstmann, director editorial de Gamespot, esto caus\u00f3 mucho impacto en la industria de las revistas para gamers, tanto as\u00ed que <strong>PC Gamer se aprovech\u00f3 de la situaci\u00f3n para promocionarse y GameBump (un blog para gamers) respondi\u00f3 con un anuncio \u00abde respuesta\u00bb.<\/strong><\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/07\/anuncios-adwords-divertidos4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-800\" title=\"anuncios adwords divertidos4\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/07\/anuncios-adwords-divertidos4.jpg\" alt=\"\" width=\"580\" height=\"285\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/07\/anuncios-adwords-divertidos4.jpg 580w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/07\/anuncios-adwords-divertidos4-300x147.jpg 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/a><\/p>\n<p>Y ustedes ya recurrieron a alguno de estos tipos de anuncios en alguna campa\u00f1a? \ud83d\ude09<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este post sale de un muy buen art\u00edculo que encontr\u00e9 en Royal.Pingdom sobre los distintos usos creativos que se pueden dar a los anuncios de adwords, algunos son errores, otros son experimentos y por \u00faltimo bromas. Cuando el Keyword Insertion no sale bien La opci\u00f3n de Keyword Insertion en tus anuncios puede salvarte mucho tiempo,&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,4],"tags":[14,10],"class_list":["post-794","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","category-ppc-google-ads","tag-google-adwords","tag-marketing-online"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Anuncios de Adwords divertidos - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google Adwords: Ejemplos de anuncios divertidos y creativos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/es_es\/marketing-digitale\/annunci-adwords-divertenti-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anuncios de Adwords divertidos - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Google Adwords: Ejemplos de anuncios divertidos y creativos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/es_es\/marketing-digitale\/annunci-adwords-divertenti-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2010-07-29T20:54:12+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/07\/anuncios-adwords-divertidos.jpg\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/it\/marketing-digitale\/annunci-adwords-divertenti-2\/\",\"url\":\"https:\/\/guillermopareja.com\/it\/marketing-digitale\/annunci-adwords-divertenti-2\/\",\"name\":\"Anuncios de Adwords divertidos - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/guillermopareja.com\/it\/marketing-digitale\/annunci-adwords-divertenti-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/guillermopareja.com\/it\/marketing-digitale\/annunci-adwords-divertenti-2\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/07\/anuncios-adwords-divertidos.jpg\",\"datePublished\":\"2010-07-29T20:54:12+00:00\",\"dateModified\":\"2010-07-29T20:54:12+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"description\":\"Google Adwords: Ejemplos de anuncios divertidos y creativos.\",\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/it\/marketing-digitale\/annunci-adwords-divertenti-2\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/it\/marketing-digitale\/annunci-adwords-divertenti-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/guillermopareja.com\/it\/marketing-digitale\/annunci-adwords-divertenti-2\/#primaryimage\",\"url\":\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/07\/anuncios-adwords-divertidos.jpg\",\"contentUrl\":\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/07\/anuncios-adwords-divertidos.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/it\/marketing-digitale\/annunci-adwords-divertenti-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Anuncios de Adwords divertidos\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.\",\"sameAs\":[\"http:\/\/guillermopareja.com\"],\"url\":\"https:\/\/guillermopareja.com\/es_es\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Anuncios de Adwords divertidos - Marketing y Anal\u00edtica Digital","description":"Google Adwords: Ejemplos de anuncios divertidos y creativos.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/guillermopareja.com\/es_es\/marketing-digitale\/annunci-adwords-divertenti-2\/","og_locale":"es_ES","og_type":"article","og_title":"Anuncios de Adwords divertidos - Marketing y Anal\u00edtica Digital","og_description":"Google Adwords: Ejemplos de anuncios divertidos y creativos.","og_url":"https:\/\/guillermopareja.com\/es_es\/marketing-digitale\/annunci-adwords-divertenti-2\/","og_site_name":"Marketing y Anal\u00edtica Digital","article_publisher":"https:\/\/www.facebook.com\/consultorgoogleadwords\/","article_published_time":"2010-07-29T20:54:12+00:00","og_image":[{"url":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/07\/anuncios-adwords-divertidos.jpg"}],"author":"Guillermo Pareja","twitter_card":"summary_large_image","twitter_creator":"@guillepareja","twitter_site":"@guillepareja","twitter_misc":{"Escrito por":"Guillermo Pareja","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/guillermopareja.com\/it\/marketing-digitale\/annunci-adwords-divertenti-2\/","url":"https:\/\/guillermopareja.com\/it\/marketing-digitale\/annunci-adwords-divertenti-2\/","name":"Anuncios de Adwords divertidos - Marketing y Anal\u00edtica Digital","isPartOf":{"@id":"https:\/\/guillermopareja.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/guillermopareja.com\/it\/marketing-digitale\/annunci-adwords-divertenti-2\/#primaryimage"},"image":{"@id":"https:\/\/guillermopareja.com\/it\/marketing-digitale\/annunci-adwords-divertenti-2\/#primaryimage"},"thumbnailUrl":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/07\/anuncios-adwords-divertidos.jpg","datePublished":"2010-07-29T20:54:12+00:00","dateModified":"2010-07-29T20:54:12+00:00","author":{"@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88"},"description":"Google Adwords: Ejemplos de anuncios divertidos y creativos.","breadcrumb":{"@id":"https:\/\/guillermopareja.com\/it\/marketing-digitale\/annunci-adwords-divertenti-2\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/guillermopareja.com\/it\/marketing-digitale\/annunci-adwords-divertenti-2\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/guillermopareja.com\/it\/marketing-digitale\/annunci-adwords-divertenti-2\/#primaryimage","url":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/07\/anuncios-adwords-divertidos.jpg","contentUrl":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/07\/anuncios-adwords-divertidos.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/guillermopareja.com\/it\/marketing-digitale\/annunci-adwords-divertenti-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/guillermopareja.com\/de\/"},{"@type":"ListItem","position":2,"name":"Anuncios de Adwords divertidos"}]},{"@type":"WebSite","@id":"https:\/\/guillermopareja.com\/de\/#website","url":"https:\/\/guillermopareja.com\/de\/","name":"Marketing y Anal\u00edtica Digital","description":"Blog de Guillermo Pareja","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/guillermopareja.com\/de\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88","name":"Guillermo Pareja","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","caption":"Guillermo Pareja"},"description":"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.","sameAs":["http:\/\/guillermopareja.com"],"url":"https:\/\/guillermopareja.com\/es_es\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/guillermopareja.com\/es_es\/wp-json\/wp\/v2\/posts\/794"}],"collection":[{"href":"https:\/\/guillermopareja.com\/es_es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guillermopareja.com\/es_es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/es_es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/es_es\/wp-json\/wp\/v2\/comments?post=794"}],"version-history":[{"count":0,"href":"https:\/\/guillermopareja.com\/es_es\/wp-json\/wp\/v2\/posts\/794\/revisions"}],"wp:attachment":[{"href":"https:\/\/guillermopareja.com\/es_es\/wp-json\/wp\/v2\/media?parent=794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guillermopareja.com\/es_es\/wp-json\/wp\/v2\/categories?post=794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guillermopareja.com\/es_es\/wp-json\/wp\/v2\/tags?post=794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}