{"id":813,"date":"2010-08-13T10:30:48","date_gmt":"2010-08-13T13:30:48","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=813"},"modified":"2010-08-13T10:30:48","modified_gmt":"2010-08-13T13:30:48","slug":"nueva-funcion-google-adwords-interest-category-marketing","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/es_es\/google\/nueva-funcion-google-adwords-interest-category-marketing\/","title":{"rendered":"Nueva Funci\u00f3n Google Adwords: Interest Category Marketing"},"content":{"rendered":"<p>Google Adwords actualmente est\u00e1 presentando distintas nuevas funciones como \u00ab<strong>One Line AdSite Links\u00bb<\/strong> y <strong>\u00abImage Search Ads\u00bb<\/strong>, pero la que me parece m\u00e1s interesante es <strong>\u00abInterest Category Marketing\u00bb<\/strong>, que todav\u00eda no est\u00e1 disponible abiertamente pero tengo acceso al beta con una campa\u00f1a \ud83d\ude42<\/p>\n<p><strong>C\u00f3mo Funciona Interest Category Marketing?<\/strong><\/p>\n<p>Es una nueva forma de aprovechar la red de display, solamente que en lugar de publicitar en forma contextual con palabras clave o elegir ubicaciones gestionadas podemos apuntar nuestra publicidad a usuarios con intereses espec\u00edficos.<\/p>\n<p><strong>C\u00f3mo creo una Campa\u00f1a de ICM?<\/strong><\/p>\n<p>Creamos una campa\u00f1a normalmente y luego en lugar de a\u00f1adir palabras clave o ubicaciones gestionadas, vamos a \u00abAudiences\u00bb y seleccionamos las categor\u00edas de la lista de intereses.<\/p>\n<p><strong>Cu\u00e1les son las categor\u00edas de la lista de intereses?<\/strong><\/p>\n<p>Actualmente hay 26 categor\u00edas, entre las cuales destacan:<\/p>\n<p>&#8211; Arts &amp; Entertainment (+50 millones de usuarios globales)<\/p>\n<p>&#8211; Autos &amp; Vehicles (10-20 millones de usuarios globales)<\/p>\n<p>&#8211; Beauty &amp; Fitness (3-5 millones de usuarios globales)<\/p>\n<p>&#8211; Books &amp; Literature (10 a 20 millones de usuarios globales)<\/p>\n<p>&#8211; Business &amp; Industrial (10 a 20 millones de usuarios globales)<\/p>\n<p><strong>Todas las categor\u00edas estan divididas en subcategor\u00edas para mayor segmentaci\u00f3n<\/strong>, por ejemplo en \u00abBooks &amp; Literature\u00bb podemos segmentar por quienes tengan inter\u00e9s en Fan Fiction o Literatura Cl\u00e1sica.<\/p>\n<p>Supongo que con el tiempo las categor\u00edas van a ir aumentando de tama\u00f1o y tal vez segment\u00e1ndose a\u00fan m\u00e1s.<\/p>\n<p>Mi primera impresi\u00f3n de esta nueva funci\u00f3n de segmentaci\u00f3n de p\u00fablico es <strong>MUY buena<\/strong>, si bien todav\u00eda solamente la prob\u00e9 con una campa\u00f1a y todav\u00eda no pas\u00f3 suficiente tiempo como para realizar grandes optimizaciones.<\/p>\n<p><strong>Ustedes probaron el Interest Category Marketing con alguna cuenta? Cu\u00e1l es su opinion o experiencia?<\/strong> \ud83d\ude09<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Adwords actualmente est\u00e1 presentando distintas nuevas funciones como \u00abOne Line AdSite Links\u00bb y \u00abImage Search Ads\u00bb, pero la que me parece m\u00e1s interesante es \u00abInterest Category Marketing\u00bb, que todav\u00eda no est\u00e1 disponible abiertamente pero tengo acceso al beta con una campa\u00f1a \ud83d\ude42 C\u00f3mo Funciona Interest Category Marketing? Es una nueva forma de aprovechar la&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[14,71,10],"class_list":["post-813","post","type-post","status-publish","format-standard","hentry","category-google","tag-google-adwords","tag-interest-category-marketing","tag-marketing-online"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nueva Funci\u00f3n Google Adwords: Interest Category Marketing  - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google Adwords: Interest Category Marketing. 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