{"id":938,"date":"2010-11-01T00:52:57","date_gmt":"2010-11-01T03:52:57","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=938"},"modified":"2010-11-07T00:35:10","modified_gmt":"2010-11-07T03:35:10","slug":"glosario-de-google-adwords","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/es_es\/ppc-google-ads\/glosario-de-google-adwords\/","title":{"rendered":"Glosario de Google Adwords"},"content":{"rendered":"<p>Hace un tiempo estuve contemplando la idea de crear un glosario de Google Adwords lo m\u00e1s completo posible y de f\u00e1cil compresi\u00f3n ya que podr\u00eda resultar de gran utilidad a las personas que reci\u00e9n empiezan o como material de consulta para aquellos ya poseen algo de experiencia.<\/p>\n<p>Si bien intent\u00e9 hacer el glosario lo m\u00e1s completo posible, estoy seguro que me faltan varias definiciones (y posiblemente alguna que otra bastante tonta), por otro lado tambi\u00e9n me gusta la idea de que el glosario completo surja a partir de la colaboraci\u00f3n de todos nosotros.<\/p>\n<p>Si tienen alguna sugerencia o encuentran alg\u00fan error por favor dejen un comentario en este art\u00edculo y yo realiz\u00f3 las modificaciones en el menor tiempo posible.<\/p>\n<p>Pueden descargar el glosario haciendo click en el siguiente enlace:\u00a0<a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/11\/Glosario-Google-Adwords.pdf\">Glosario Google Adwords<\/a><\/p>\n<p><strong>Actualizaci\u00f3n:<\/strong> Se agregaron nuevos t\u00e9rminos y se corrigieron errores de edici\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hace un tiempo estuve contemplando la idea de crear un glosario de Google Adwords lo m\u00e1s completo posible y de f\u00e1cil compresi\u00f3n ya que podr\u00eda resultar de gran utilidad a las personas que reci\u00e9n empiezan o como material de consulta para aquellos ya poseen algo de experiencia. Si bien intent\u00e9 hacer el glosario lo m\u00e1s&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[74,83,10,131],"class_list":["post-938","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-enlaces-patrocinados","tag-glosario-google-adwords","tag-marketing-online","tag-ppc-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Glosario de Google Adwords - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Glosario de Google Adwords escrito por Guillermo Pareja.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/es_es\/ppc-google-ads\/glosario-de-google-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Glosario de Google Adwords - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Glosario de Google Adwords escrito por Guillermo Pareja.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/es_es\/ppc-google-ads\/glosario-de-google-adwords\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2010-11-01T03:52:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2010-11-07T03:35:10+00:00\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/glosario-de-google-adwords\/\",\"url\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/glosario-de-google-adwords\/\",\"name\":\"Glosario de Google Adwords - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"datePublished\":\"2010-11-01T03:52:57+00:00\",\"dateModified\":\"2010-11-07T03:35:10+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"description\":\"Glosario de Google Adwords escrito por Guillermo Pareja.\",\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/glosario-de-google-adwords\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/ppc-google-ads\/glosario-de-google-adwords\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/glosario-de-google-adwords\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Glosario de Google Adwords\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. 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